Get More Customers, Create Brand Awareness,

Recruit Top Talent, and Keep Your Existing Customers Loving You

Creating the Social Plant

4 Social Media Tips Manufacturing Organizations Can Use to

Manufacturing Organizations Have Been Slow to Embrace

Social Media for Business Growth

A Recent Forrester’s report indicated that only 30 percent of global manufacturers planned to increase social media spending in

2012.

Some Possible Reasons:

Belief that Social Media doesn’t fit the Manufacturing Business Model

Lack of understanding of what the purpose, or end game should be

Lack of Understanding on where and how to get a campaign started

4 Reasons Why You Should Start a Social Media

Campaign, and 4 Ways to make it Happen

Reason #1 Acquire New Customers

Reason #1 Acquire New Customers:

Start a Blog and Write High Quality Content

about Industry Trends, Brand New Innovations, Product and Process Improvements, Include

Positive Customer Testimonials

Reason #1 Acquire New Customers

Start a YouTube Channel. Include Product Installation Videos, Industry news Videos, Address Frequently Asked

Questions by Your Customers, Include Customer Testimonial Videos, Create a Video From the Shop Floor

Showing the Manufacturing Process. Make Sure to Include Your Quality Control Steps.

Reason #2Create Brand Awareness:

Start a Linkedin Company Page. Designate an Employee to spend 15-30 min. a day joining related groups and

joining the discussions in the groups. As they begin to develop relationships, have them invite group members

to visit your company page and share with their connections.

Reason #2Create Brand Awareness:

Have someone in the organization write a meaningful blog post 3 to 5 times a week. Share the link to each post on your Linkedin company page. Encourage and even reward employees to share blog post links on all of their social sites.

Reason #2Create Brand Awareness:

Have someone create a video on the topic of the blog posts and post to

youtube channel

Reason #2Create Brand Awareness:

Create news worthy press releases once a week and submit them to the top free online press release distribution sites

Reason #2Create Brand Awareness

Some Free Online Press Release Sites Are: PR LOG, free-press-release.com, 1888 press

release, pressbox etc.

Reason #2Create Brand Awareness:

Make Sure to add a page to your company website called “In the News” and include your press

releases on that page. As always, add those press releases to all your social sites.

Reason #2Create Brand Awareness:

I have a list of the top 40 free press release services online. If you want me to send it you for

free, email me at frankbdonohue@gmail.com. Please put “Slideshare #2” in the subject line.

Reason #3Recruit Top Talent:

Use Linkedin Company Page to create job announcements and share in industry related

groups. Also, post a job ad in Linkedin. Linkedin advertisements are very affordable and has

significant viral reach.

Reason #4

Keep Your Existing Customers Loving You

Reason #4Keep Your Existing Customers Loving You

Encourage customers to ask questions, give feedback and give suggestions about topics they would like to learn more about on your

company page, through youtube videos etc..

Reason #4Keep Your Existing Customers Loving You

This accomplishes two things- It shows your customers that you care about them and are receptive to their needs, but it also gives you

content topics to blog about and share

Reason #4Keep Your Existing Customers Loving You

Address customer complaints quickly and thoroughly. Admit fault when it is applicable. Make public your

mistakes, and what you did about it. This humanizes your business and establishes trust and credibility

with past present and prospective customers.

To find out how to keep employee morale high, and turnover low via social media,

email me @ frankbdonohue@gmail.com for this simple to implement but very powerful

social media tip. Include “Social Media Morale Booster” in the subject line.

To Watch a Video Presentation on this subject, please visit YouTube Channel- “Frank

Donohue”

Final Tip:Make sure to read, like, comment, and share other company's and people’s content on their social sites also. It cannot be a

one way street, or people will eventually start to tune you out.

Thanks For Checking Me OutEmail me @ frankbdonohue@gmail.com