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The story of how MCI is Creating Value to their stakeholders as a result of their sustainability strategy based around sustainable events. This strategy is transforming the company and brand, resulting in the creation of new products, services and business lines that now positions MCI as global leader in events about sustainability. MCI is the world largest events and association management company
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Innovation | Quality | Engagement
Guy Bigwood, Group Sustainability Director
It’s not a ‘nice-to-have’. And we don’t do it to look good.
Sustainability is a business imperative.
It’s a competitive advantage, an economic opportunity and a driver of innovation.
It’s part of a fundamental shift in the way MCI work and do business.
Through sustainability we enhance the quality of our service, creating value for our clients, talent, and the communities which we serve.
Sustainability isn’t a fad
But it was not always that way
Our Sustainability Journey
28Countries
55Offices
1,500Employees
4,500Projects
280MTurnover / €
MCI at a Glance
Founded in Switzerland in 1987, today MCI
is an independent, global association,
communications and event management
company.
Global Partner
Access to a group of experts
around the world, wherever you are
With a network of 55 offices in 28 countries,
MCI utilises our global pool of experts while leveraging local connections to offer
best in class solutions and services that enhance your organisational performance.
CALL TO ACTION
1850 1900 1950 2000
CO2
CO2 LEVELS DOUBLED IN LAST 40 YEARS
2050
9
10
ASustainable
Future
Current Reality
Living beyond the limits of earth´s system
Source:The Natural Step
Sustainable Supply
Sustainable Demand
Risks
Opportunities
CSMP FRAMEWORK
GRI
APEX
Sustainability Framework
Leadership: Not being afraid to standup
for something you beleive in
LEADERSHIP
CollaborationInnovation
Think Holistically
PEOPLE
Social Performance
PLANET
Environmental Performance
PROFIT
Financial Performance
Ethics
Health and Safety
Labour
Wellbeing
Business Development
Reputation
Eco-Efficiency
Materials
Innovation
Conservation
Customer Satisfaction
Human Rights
STRATEGY
OUR VISION
MCI will be the market leader in
supporting corporations, associations,
governments, destinations and the
event industry to achieve award
winning sustainability performance..
STRATEGY
OUR KPIs
• Develop CHF 1 Million consulting
practice
• Develop CHF 5 Million of sales of events
about sustainability (Environmental,
Social & Governance)
• Invest 1% of MCI talents’ time in
community projects
• 100 events including MCI’s internal
meetings will be certified in compliance
with the ISO20121 Event Sustainability
Management System.
How do we get there
19
STRATEGY, COMMUNICATION & EVENTS CONSULTING TO SUSTAINABILITY SECTOR
NGO’S (ie. GRI, UNGC) Corporate Global Initiatives
CONSULTING ON EVENT SUSTAINABILITY
Corporate Association Government Event Industry
INTERNAL SUSTAINABILITY
Sales Support Operations Training Coms Reporting Community
Stakeholder Engagement
You have to listen
Sustainability is not boring
Sustainability is notdifficult
ARE SUSTAINABILITY CREDENTIALS IMPORTANT TOYOUR CLIENTS WHEN THEY LOOK FOR NEW
PARTNERS?
75% say its important or very important
Source: MCI Survey
Source: MPI Survey
86% SAY THAT SUSTAINABILITY WILL BECOME A MORE
SIGNIFICANT PURCHASING CRITERIA
ENVIRONMENTAL POLICY
SUSTAINABLE PROCUREMENT
ETHICS
SAFETY & SECURITY
COMMUNITY ENGAGEMENT
MEASUREMENT & REPORTING
Increasing interest from clients
Operational Integration
28
•Develop sustainability services and solutions to support our clients and the industry shift towards sustainabilityClients
• Integrate sustainability consistently into operations Operations
•Build a vibrant culture of responsibility and care that generates value for our talent and the communityCommunity
•Drive performance through leadership in sustainability reportingGovernance
Operations• Dedicated sustainability champions and teams
• Standard operating procedures and checklists
• Learning and development program
• Supply chain management (Policy, Performance and Partnership)
Goal: Assess 100% of our event, venues and destinations for sustainability and safety
Event Safety and Sustainability Audit
Community
KPI:8 hours of community service per talent in mci hours
GOVERNANCE
TRANSPARENT SCORECARDING OF OFFICES
Community
The MCI Sustainability Capability
Performance
Management
Brand
Enhancement
Asset
Development
Engagement
Solutions
Experience
Management
Communication &
Content
Solutions
Strategic Master
Plans
Research
Certification
Brand Strategy
Culture Change
Programs
Training
Global Initiatives
(Responsible
Business
Forum, B4E)
Stakeholder
Dialogue
Lobbying &
Consensus
Sustainability
Event
Management &
Assessment
Campaigns
Responsible
Business TV
Sustainability
Reporting
Full service: Strategy through to creativity and implementation
Strategic engagement and activation of
internal and external target audiencesWe provide…
Building Community in the Sustainability WorldSince 2007 MCI has organised over 253 events about sustainability and energy
Selection of MCI Sustainability Consulting Clients
Sustainability Event Management Consulting
• EU Presidency, Denmark
• UN COP11 Confence on Biodiversity, India
• UN Global Compact Leaders Summits, NYC
• UN COP15 Climate Change Conference, Copenhagen
• UN Rio+20 Corporate Sustainability Forum
• World Water Forum, Marseille
• World Mayors Climate Change Summit, Copenhagen
• European Wind Energy Congress
• Responsible Business Forum
• B4E – Business for Environment Summit
• Symantec Corporation
Sustainable Destination Advisory Services
• Singapore Tourism Board
• Visit Denmark and Wonderful Copenhagen Convention Bureau
• Costa Del Sol Convention Bureau
• Gothenburg Convention Bureau
• Capetown Convention Bureau
• Thailand Convention and Exhibition Bureau
Venue Consulting
• Las Vegas Sands Corp(Singapore, Vegas, Macau)
• Copenhagen Bella Congress Center
• Estoril Congress Center
• Capetown Convention Center
• Stockholm Exhibition and Congress Center
• Gothia Towers
EXPERIENCE | EXPERTISE | EFFICIENCY
Case study
Video
• http://lessconversationmoreaction.com/2012/04/13/behind-the-scenes-of-a-sustainable-eu-presidency/
SCANDINAVIA SUSTAINABLE DESTINATIONS INDEX
2013 ICCA Scandinavian Destinations Sustainability Index
05
101520253035404550
Gothenburg will be the world´s leading sustainable meeting destination
What did we learn on our
journey?
CSMP FRAMEWORK
GRI
APEX
Sustainability Framework
BETTER SMARTER BUSINESS
Source
Dancing creates energy from pizo-electric cells
INNOVATION
‘A Kodak moment’ will
become synonymous with
situations when
businesses or whole
sectors of the economy
are in flat denial of
dramatically shifting
circumstances…
WWW.MCISUSTAINABILITY.COM
WWW.LESSCONVERSATIONMOREACTION.COM
Guy Bigwood
Group Sustainability Directorr
Thank you