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Creative Marketing Ideas for Electronics Stores

•In today’s technology-driven society, electronics stores don’t always have to do much marketing.

•There are enough technology fanatics to keep these stores in business, plus new products are released often.

•Every business has a slow season or two, so here are ideas to boost the sales of your electronics store.

•Electronics generate excitement and buzz, so turn the release of a hot new product into a full “launch party.”

•Offer a drawing for one of the free products, or even a coupon to the first customers.

•Display yard signs and banners around your store that list the date of the party and the name of the product.

New Product Launches

•Customers love your products but may not know how they work, that’s why they’re coming to you.

•Offer tech support services, whether this manifests as in-store assistance or actual in-home setup and repair.

•These services make your business more of a one-stop shop, which keep customers coming back to you.

•Clearly-define this section of your store using vinyl decals or a large banner so customers needing help know where to go.

Technical Support

•Electronics are popular during the holidays, so create promotions that drive customers to you for the perfect Christmas gift.

•Hold raffles for this season’s hot-selling product or offer discounts based on the amount of money spent in the store.

•Do whatever it takes to get customers in your store and not your competitors’.

Christmas Giveaways

•Your tech-savvy customers will respond better to electronic marketing methods than, say, direct mail or a billboard.

•Utilize email marketing, SMS marketing, and social media to reach your customers directly.

•Don’t spam them, but connect enough that they want to come into your store to see what’s new.

Electronic Marketing

•Offer customers the chance to sign up for a membership program.

•You gather information for marketing purposes, and in return they receive a card they can use to earn special discounts.

•By swiping their card they can receive discounts right away, or they can accumulate points that can eventually be redeemed.

Membership Cards

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