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Workshop by Erno Mijland
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Erno MijlandWrites, trains, coaches, advises
Alles kan altijd beter(Anything can be done better… Always)www.ernomijland.com
Creative thinking and inventing
“If you do what
you have always done,
you will get what you always get.”
NEW!
• Movie Advisor +
• Magnetron Freeze
• Post-Eye
The creative process
What was the last time you were creative?
Creativity and enterpreneurship
• Products, services, business models
• Doing business creatively
• New, better, smart combinations
Supply or demand
The chicken or the egg?
The pig and the chicken start a student company
be alert,gather
knowledge
engage
provoke
select
thumbs up!
- Traces and tracks- Routines
- Paradigms: You can change the rules!
Do not go where the path may lead. Go instead where there is no path and leave a trail.(Ralph Waldo Emerson)
NEW!
• Make Down
• Floss Candy
• Party Startup Team
Draw a rat…
Escape from the track!
the little finger
- antenna: be open, you are a sponge- get clever, informed- cherish whatever irritates you- don’t ignore coincidence- make a breakthrough in your routines- incubation time
Opportunities for the future?
• Ageing population
• Global warming
• Multicultural society
• More and more singles / small households
• Mobile phones, gps, pda... (but: too much gadgets in one leads to…)
the ring finger
- engagement- mindmapping- brainstorming- research- thinking assignment
From nuclair plant to entertainment park
de middle finger
- provoke!- change the perspective- use metaphors- surprise stimulus- force yourself- ignore the rules- different glasses
Put a silencer on that censor
• Make two drawings simultaneously using both hands.
• Put some pressure on your mind.
• Open a magazine, pick an ad or a picture and use it as a starting point for an idea.
• The idea generator!
NEW!
• Adbag
• Ambufuel
• Mucusnack
the forefinger
- select- explore, check- not too fast
the thumb
- thumbs up!- let’s work- cyclic process
be alert,gather
knowledge
engage
provoke
select
thumbs up!
What to do?The little finger: what irritates you/others? in what fields do you seek improvement?
Ring finger: choose an item, mindmap/brainstorm, explore
Middle finger: generate as many ideas as possible, without being critical.
Forefinger: choose the best idea. Make it better, work on it
Thumb: put it on the market and enjoy your success!
It’s difficult to find a good place for a meeting
I am going to do something
about it
Generate ideas:
meetings atfarms,
picknick tablein the park
with wireless
The park idea:make it better
(coffee service,
cushions rental for the seats)
Do it… and thumbs up!
Nothing is new…
NEW!
• Showeroke
• Steer Wheel Drum Pads
• Boss Belt
The assignment (after the break)11:00 – 11.10 The little finger: what irritates you? In what fields do you want to seek improvement?
11:10 – 11.25 Ring finger: choose an item, mindmap/brainstorm, explore
11:25 – 11.40 Middle finger: generate as many ideas as possible, without being critical.
11:40 – 11.50 Forefinger: choose the best idea. Make it better, work on it
11:50 – 12.00 Sell the product in one minute. Best idea wins!
Want to know more?
• www.ernomijland.com
(Sorry, Dutch only…)