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Creative Thinking Technique

What is being creative?

Who can be creative?

How to be creative?

What are the creativity barriers?

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Creativity

Science New Product/

Service Art

Literature

101 Creative Problem Solving Technique (James Higgins, 1995)

Examples

1. Space scientist spent a fortune trying to invent a pen which write upside-down in condition of zero gravity. Design a kind of pen to be used in outer-space!

2. Ad up all the numbers from 1 to 100!

3. There are 123 teams for England Football Association (FA) Cup Tournament. How many matches do there to produce the champion?

122 matches! Because there must be 122 losers in the

tournament. It’s need one match to eliminate each.

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Creativity and Innovation

101 Creative Problem Solving Technique (James Higgins, 1995)

4 Types of Innovation

101 Creative Problem Solving Technique (James Higgins, 1995)

Ways of improving organization

management

Ways of improving production

process effectively and

efficiently

Ways of enhancing or

finding new product or

services

Ways of improving

promotion, pricing and

distribution

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Reversal Thinking Technique

1. State your challenge

2. List your assumptions

3. Challenge your fundamental assumptions

4. Reverse each assumption

5. Record differing viewpoints that might

prove useful

6. Think how to accomplish each reversal

Thinker Toys (Michalko, Michael, 2006)

Example: Seafood Restaurant

1. List common assumptions of a

sea food restaurant?

2. Challenge your fundamental

assumptions (Why? Why? Why?)

3. Reverse each assumptions

4. Think how to accomplish each

reversal

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Other Examples

1. Innovative Dentist?

2. Free toys for children?

Idea Box Technique

1. State your challenge

2. Select the parameters of your

challenge

3. List options for each parameter

4. Try different combination to find new

concept

Thinker Toys (Michalko, Michael, 2006)

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Example: Design a better Wallet

Example: Design a better Shoe Box

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Example: Design a better Chair

Brain Storming Technique Choose a leader of a group consisting 4 – 6 member

The leader defines the problem for the group, preferably in advance of the brainstorming session

The group suggests solutions to the problem in an interactive format, following the four rules of brainstorming:

• No judgments are made about any suggestion

• All ideas, even absurd or impractical ones, are welcome

• Quantity of ideas is a major objective

• Ideas may be combined, refined, and piggybacked

After 25 – 30’, the group takes a break and then return to critique the ideas

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Case: IDEO

Case: IDEO A sample of Intrapreneurial Culture

What did IDEO prepare to develop a new product/service?

Who did it?

How did they do?

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Thinking Process

abstract

concrete

to make to know

Analysis What does it mean?

Immersion What is the landscape?

Synthesis What could we/ would we /should we do?

Action How should we do it?