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creativity sucks! innovation’s for nerds!

Creativity Sucks & Innovations for Nerds!!

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Presented to the Saskatchewan Waste Reduction Council May 7, 2014. On Creativity and Innovation. From the likes of Tom Kelly to Clayton Christensen, from Creative Confidence to The Innovators Dilemma. We discuss a lot of books throughout.

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Page 1: Creativity Sucks & Innovations for Nerds!!

creativity sucks!

innovation’s for nerds!

Page 2: Creativity Sucks & Innovations for Nerds!!

everyone is born creative; everyone is given a box of crayons in kindergarten.

-Hugh MacLeod

Page 3: Creativity Sucks & Innovations for Nerds!!

“…then when you hit puberty they take the crayons away and replace them with dry, uninspiring books on algebra, history, etc. Being suddenly hit years later with the 'creative bug' is just a wee voice telling you, 'I'd like my crayons back, please.” "

-Hugh MacLeod,

Page 4: Creativity Sucks & Innovations for Nerds!!

can one learn to be

creative?

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That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out.

-David & Tom Kelly, Creative Confidence

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is there such thing as writers block?

Page 8: Creativity Sucks & Innovations for Nerds!!

The  War  of  Art    

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Your best thought comes embedded in chunks of your worst thought.

-Mark Levy, The Accidental Genius

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does creativity just come to you?

Page 11: Creativity Sucks & Innovations for Nerds!!

get out a piece of paper

Page 12: Creativity Sucks & Innovations for Nerds!!

how to be creative

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1. stop trying to be right

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If everyone tells you it is a good idea, run the other way.

-Jay Rogers, Local Motors

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host a “bad idea” session

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but remember,

no one likes a know it all

Page 20: Creativity Sucks & Innovations for Nerds!!

2. find your

super power

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“A great company is more likely to die of indigestion from too much opportunity than starvation from too little.” -Packard’s Law

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never say no to panda.

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3. practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice, practice

Page 32: Creativity Sucks & Innovations for Nerds!!

at a certain point in our lives, we lose control of what’s happening to us, and our lives

become controlled by fate. that’s the world’s greatest lie.

-paulo coelho, the alchemist

Page 33: Creativity Sucks & Innovations for Nerds!!

but jeph, i’m not talented at anything I can’t be successful!

Page 34: Creativity Sucks & Innovations for Nerds!!

the talent myth

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Mark Cuban

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Michael Phelps

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there are no prodigies just people who practice more

than others

Page 41: Creativity Sucks & Innovations for Nerds!!

1. stop trying to be right 2. find your super power 3. practice, practice, practice

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innovation

Page 44: Creativity Sucks & Innovations for Nerds!!

the pope’s inauguration

Page 45: Creativity Sucks & Innovations for Nerds!!

you want to start a

business?

Page 46: Creativity Sucks & Innovations for Nerds!!
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we don’t need an

expensive credit card terminal

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you don’t need to hire

people

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you don’t need a building or pay for an entire

office

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we don’t need a

taxi

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we don’t need to stay at a

hotel

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we don’t have to go to a

restaurant

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our world has

changed

Page 62: Creativity Sucks & Innovations for Nerds!!
Page 63: Creativity Sucks & Innovations for Nerds!!

so what is

innovation?

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there are only two types of businesses "

the cost leader and the differentiator. Nothing else.

-michael porter

Page 67: Creativity Sucks & Innovations for Nerds!!

when you’re innovating,

you’re like david.

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vs

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being the

underdog is a

good thing.

Page 72: Creativity Sucks & Innovations for Nerds!!

innovative companies?

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these companies were all started in

economic downturns: Disney CNN MTV Hyatt Burger King FedEx

Microsoft Apple Texas Instrument 20th Century Fox Gillette AT&T IBM Merck Hershey’s Eli Lilly Coors Bristol-Myers

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great ideas alter the power balance in relationships. that’s why great ideas are initially resisted.

–Hugh MacLeod

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have you made someone feel

awesome today?

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life’s too short not to have fun.

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www.strategylab.ca @jephmaystruck [email protected]