2. Tailored and in-depth reports based on wider market trends
and issues impacting the channel. Equips vendors with the knowledge
to increase channel revenues, improve their partner proposition and
gain a competitive edge on their peers. Our position as an
independent commentator and analyst allows a close and honest
relationship with the channel. Reach of the reader databases of
both CRN and Computing allows access to the largest database of
VAR, integrators, MSPs and ISVs which can be used in conjunction
with unparalleled access to over 280,000 senior IT decision
makers.
3. Why Subscribe? Competitive advantage: Offers business
critical information to stay ahead of your competition. Significant
cost savings: Allows you to benefit from outstanding value
packages. Increase channel revenue: Grow your return from current
partners and attract new ones. Exclusivity: The IT Buyers guide
will be sold to only 20 companies to ensure they can take full
advantage of the findings. Access to Sara Yirrell: Exclusive access
to the most respected voice in the industry.
4. The Reports IT Buyers Guide Mobility Report Vendor Report
Education Report Top VARs Public Sector Report A unique study into
the reality of IT procurement in the UK and how VARs are selling to
their customers. Benchmarks and rates vendor performance based on
detailed feedback from 320 UK resellers. The essential guide to the
100 largest resellers operating in the UK & is the most eagerly
anticipated ranking list all year. MSP Report The 2014 report will
drill down into specific managed services (i.e.
storage-as-a-service) and assess the opportunities they provide.
Insight into what VARs believe the benefits are of selling mobility
solutions, cross checked with the actual end user hot buttons. A
comprehensive overview of a broad and varied market that remains
one of the most important sectors for the channel. Invaluable
insights into the budget outlook of frontline government IT chiefs,
what they intend to spend their budget on and with whom. Healthcare
Report A unique insight into what NHS trusts and other healthcare
bodies will require from their technology partners and what the
channel needs to do in the future.
5. A unique study into the reality of IT procurement in the UK
and how VARs are selling to their customers.
6. The IT Buyers guide is written for vendors to empower their
partners and increase revenue from their channel. The report
uncovers who the key decision makers are, what influences them and
if the remit has changed from the traditional 'IT department' to
multiple roles within the company. The results are then matched
against a mirror survey of leading VARs looking at how they are
presently selling to their customers.
7. Areas covered include: The decision makers VARs need to
target within end users Analysis of procurement cycles between
private and public sector What end users consider most important
when picking a supplier Why some companies buy direct and what the
IT channel can do to change this Where VARs should be spending
vendor marketing funds to best deliver ROI
8. CRN is uniquely positioned to execute this study as Incisive
Media also publish Computing and Financial Director which provide
access to 280,000 IT decision maker & 50,000 FD's respectively.
Primary groups researched: 300+ IT Directors/Managers - Public and
Private sector 100 FDs - Enterprise to fast growth SME 100 VARs -
MD/Senior management - 25% from CRN Top 100 VARs 1.35 billion -
collective IT spend of CIOs and FDs involved in the project.
9. Standard Version - 5,995 Report Online Tool Kit Action -
30,000 words - 70 pages - Bespoke Survey - HTML email for partners
Vendor can present report and personalised survey findings to key
partners Premium Version - 11,995 Report Online Tool Kit Action
Presentation - 30,000 words - 70 pages - Bespoke Survey - HTML
email for partners CRN analyses results of bespoke survey Sara
Yirrell presents results at vendors partner conference
10. The largest ever independent survey of UK resellers and the
most authoritative ever study into partner programmes.
11. The ultimate guide to how vendors can improve their partner
proposition to get more from their existing ecosystem and attract
new partners. 320 resellers took part with feedback being
completely anonymous so they could say exactly what they think of
the vendors they work with.
12. Benchmarks and ranks 50 leading vendors on 7 key service
areas: Product Quality Quality of Account Management & Staff
Effectiveness of Accreditation & Training After-Sales and
Technical Support Rebates & Margin Retention Demand Generation
Programmes/ Funding Channel Commitment and Leadership
13. 2 page profile of every vendor so you can understand the
strengths & weaknesses of your competition as well as your own
results. Year on year analysis and comparisons will be
included.
14. Standard Version - 6,495 150+ pages Executive summary &
methodology 2 page analysis of all 7 service areas 2 page analysis
of each of the 50 vendors Review of how you compared against your
competitors Consultancy Edition - 12,995 The most thorough possible
look into how you are serving your channel. Investigate in detail
your performance in each service area, how you compare against the
competition, what type of partners you are serving best/worst and
why. Concludes with 12 actionable points. Stage 1) Standard report
provided Stage 2) Call with CRN to discuss hot topics for bespoke
research Stage 3) CRN Provides extended report with 40+ bespoke
analysis Stage 4) CRN will present findings to your management
team, provide action points and discuss the findings in
detail.
15. Part 1 Top 100 list CRN Top VARs is the essential guide to
the 100 largest resellers operating in the UK and is the most
eagerly anticipated ranking list all year. Based on revenue
performance, the guide includes details on each of the entrants
along with yearly comparison. Now in its 4th year, the report will
also provide crucial analysis on emerging market trends. Part 2 End
user study 300+ end user survey The research covers exactly what
end users want from their partners and how well they are being
served. Invaluable research for vendors to understand how they can
better support their channel to in turn support their customers
more effectively. Cost: 1,745
16. The first MSP Report in 2013 took a ground-breaking look at
how the UK MSP market compared to the US, if the US provides the
right framework for the UK to follow and the challenges &
opportunities MSPs in both territories are facing. The findings
revealed the UK market, although established, is in a constant
state of flux and although the market is destined to grow more
knowledge is required to determine the best model and approach for
MSPs. Cost: 1,745
17. The 2014 report will drill down into specific managed
services (i.e. storage-as-a-service) and assess the opportunities
they provide. Detailed intelligence will be generated from research
surveys into both MSPs and end users and further intel will be
gleaned through interviews with end user CIOs and key VAR MDs.
International trends will also be identified using our access to
EMEA and the US through Channelnomics, operated by CRN UK. Cost:
1,745
18. Mobility Report 2014 Are VARs seeing demand for mobility
solutions and if so which of their customers is this demand coming
from? CRN will investigate whether it is: The public sector, with
its austerity-focused remit to increase productivity? The private
sector as it bounces back from delayed IT investment? The report
provide insight into what VARs believe the benefits are of selling
mobility solutions and will cross check this with the actual end
user hot buttons. Cost: 1,745
19. Mobility Report 2014 CRN will determine whether customer
attitudes towards are mobility changing by speaking exclusively to
senior IT managers across both the public and private sector. CRN
will be researching the following groups for this report; Survey to
100 Top UK VARS Survey to IT Managers & CIOs across a variety 1
on 1 interviews with selected end user CIOs and VAR MDs to discuss
results. Cost: 1,745
20. Education Report 2014 Launched in January 2014, this
landmark piece of research provided a comprehensive overview of a
broad and varied market that remains one of the most important
sectors for the channel. A detailed survey of more than 50 schools,
colleges, universities, and other education bodies offered an
overarching insight into the budgets and investment priorities of
IT decision makers. The anonymous nature of our research also
afforded our respondents the opportunity to tell us what they
really think about a range of pressing issues. Cost: 1,745
21. Education Report 2014 Education CIOs offered candid
feedback on topics including the plus points and pitfalls of trends
such as cloud, BYOD, and shared services; what they see as their
role in providing technology to students; and what their best and
worst experiences of suppliers are. In addition to our top-down
research we also conducted a number of on-the-record in-depth
interviews with IT decision makers who talked in detail about
spending levels, investment plans, and what they look for in an IT
partner. Freedom of Information requests to a variety of nurseries,
schools, colleges, and universities also provides a snapshot of the
budget outlook of the education sector, and shines a light on who
some of the leading resellers in this sector are. Cost: 1,745
22. Public Sector Report 2014 Launched last year, the Public
Sector Report offers invaluable insights into the budget outlook of
frontline government IT chiefs, what they intend to spend their
budget on and with whom. Freedom of Information requests provide
detailed information on how much as many as 100 local authorities
across the UK have had to spend on IT in each of the last two
years, as well as a breakdown of their leading suppliers. A survey
of hundreds of IT chiefs at public sector bodies of all types sheds
light on their pain points and priorities, as well as what
technologies they will be investing in, and how trends like cloud
and BYOD may affect them. Cost: 1,745
23. Public Sector Report 2014 Our data and analysis provides a
root-and-branch analysis of the public sector procurement landscape
and addresses questions such as: How much has austerity eaten into
frontline public sector IT budgets? What are CIOs buying, and are
decisions fuelled purely by necessity, or is there scope to invest
in innovation and driving efficiencies? What do public sector IT
chiefs look for in their IT partners; will cost always be king, or
can suppliers differentiate themselves in other ways? Who are the
biggest channel players in the local government space, and how do
they stack up against their rivals? Cost: 1,745
24. Healthcare Report 2014 Following on from the success of the
Public Sector Report and Education Report, CRN will launch an
in-depth study of the healthcare segment this year. Austerity is
affecting all corners of the public sector, but few can be set for
as radical a shift as the NHS; power is being devolved and the
private sector are seemingly playing a bigger role than ever in the
provision of public health services. Our research will offer a
unique insight into what NHS trusts and other healthcare bodies
will require from their technology partners and what the channel
needs to do in the future. Cost: 1,745
25. Healthcare Report 2014 A survey of healthcare IT chiefs
will offer an overview of how much technology budgets are being
compromised, and what technologies are being prioritised for
investment. One-on-one interviews with CIOs, resellers, and market
analysts will also offer an in-depth snapshot into spending levels,
investment plans, and what VARs need to do to succeed in this key
market. Freedom of Information requests from a variety of
healthcare bodies will provide a valuable snapshot of who some of
the leading reseller suppliers in this sector are. Cost: 1,745
26. Calendar February IT Buyers Guide Education Report March
Vendor Report May Mobility Report June Public Sector Report October
MSP Report November Healthcare Report Top VARs
27. Packages IT Buyers Guide Vendor Report Top VARs Silver
Standard Version Standard Edition Included Gold 1 Premium version
Standard Edition Gold 2 Standard Version Platinum Premium version
MSP Mobility Education Public Sector Report Report Report Report
Healthcare Report Total Cost Subscription Cost Select 3 of the 5
reports 19,220 15,995 Included Select 3 of the 5 reports 25,220
19,995 Consultancy Edition Included Select 3 of the 5 reports
25,720 19,995 Consultancy Edition Included All 5 reports 35,210
24,995 Platinum Bonus: Platinum subscribers will receive a 1 hour
session with Sara Yirrell, CRNs Executive Editor and author of the
IT Buyers Guide to discuss the implications of the overall research
findings for your channel business and the opportunities they
present.