Crossing the Chasm, the Art of Systemic DisruptionMatthew GriffinFounder and CEO, 311 Institute

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ABOUTTHE AUTHOR

Described as “The Adviser behind the Advisers”.

Recognised in 2013 and 2015 as one of Europe’s foremost Futurists and industry disruption experts Matthew is an award winning international speaker, founder and writer.

Speaking alongside notaries including Steve Wozinak, MIT’s Andrew Lippscombe and the BBC’s Nick Robinson and as an adviser to organisations including Bain & Co, BCG, Ernst & Young, Fidelity, Goldman Sachs, Mckenzie & Co, Morgan Stanley, UBS and the UK’s HM Treasury Matthew helps entrepreneurs, governments, investors, multi nationals and regulators predict, adapt to and shape new disruptive cultural, industry and societal trends.

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This presentation will show you how to disrupt industries and competitors at will while at the same time showing you the techniques you can use to protect your own organisation from disruption.

Called the “Disruption Ready Organisation” the content in this presentation, which is backed up by more detailed documents available on request is based on over ten years of experience, insights and research gleaned from the world’s largest organisations and some of the world’s most prolific accelerators, entrepreneurs and investors.

WHAT’S IN THIS PRESENTATION

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WHAT IS . . . ?

DISRUPTION /dɪsˈrʌpʃn/ noun

“An event that causes an unplanned, negative deviation from the expected delivery according to an organisations

objectives.”

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IT’S DIFFERENTDisruption and Innovation are not the same. Just because an organisation can innovate it doesn’t mean it can disrupt.

Innovation is just one small subset of disruption which is a complex, multi faceted process.

INNOVATION ≠ DISRUPTION

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Crossing the Chasm

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. . . Introducing LoneStar™

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THE CHALLENGEWhen executives within an organisation decide to change the status quo to become proactive disruptors they face a common challenge.

With no journey plan or disruption methodologies to follow they call this challenge “Crossing the Chasm”.

AN ANSWER …LoneStar is a first of a kind disruption methodology. It provides every organisation in any industry with the methodologies and tools they need to become serial disruptors who can systematically create new industries and disintermediate and disrupt incumbents in existing markets.

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“From Business as Usual to Disruption as Usual.”

VALUE CHAINSIf your organisation wants to disrupt then you first need to identify weaknesses, opportunities and the costs in an industries, a competitors or a customers value chain.

Once you have documented these then you are ready to begin your LoneStar™ Journey.

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Firm Infrastructure

Human Resource Management

Research and DevelopmentProcurement

InboundLogistics

Operations

OutboundLogistics

Sales and Marketing

Service

NEW GROW

TH

Lone

Star

™

* Porters Value Chain combined with the LoneStar Methodology

Bridging the Divide

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THE 5 STAGESLoneStar, the Disruptors Journey has five stages, each as critical as the other.

Disruption occurs when the right idea is perfectly executed at the right time. Serial disruption occurs when the right corporate culture and structures align.

1. VISION 3. DISCOVER 5. EXECUTE

© LoneStar™ Methodology . 2016, Matthew Griffin

4. BUILD2. CULTURE

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30 DISCIPLINESAll disruptors have 30 “Disciplines” in common, spread across the five stages of the Disruption Journey.

Organisations that prosper and persist combine a thirst for relentless change with energy, leadership, urgency and vision.

“Organisations only begin to disrupt competitors and industries when they vigorously out perform the status quo in at least 80% of these 30 Disciplines and create a

x10 advantage.”

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START HEREChoose your starting point.

To build an organisation capable of serially disrupting industries and competitors start from 1.

To design new disruptive products and services and take them to market start from 3.

1. VISION 3. DISCOVER 5. EXECUTE

4. BUILD2. CULTURE

© LoneStar™ Methodology . 2016, Matthew Griffin

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AMBITIONLay out your

ambitions

COLLABORATIONAnalyse, debate, discussand engage

DISCOVERYGet the insiders edge, experience and explore with impunity

FRAMINGReframe your purpose in life and change what you become

INTERSECTING TRENDSPredict and lead business,

industrial and societal trends

TIME FRAMES1, 2, 3, 5, 10 or 20 years

1. VISIONCreate and share your vision.

Disruption can be based around a simple vision such as Airbnb’s vision to “Belong Anywhere” or it can be complex such as SpaceX’s mission to “Occupy Mars”.

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5

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ALIGNMENTAlign

everything with your goals

BEHAVIOURSEncourage and foster entrepreneurial behaviours

COMMUNICATIONAccurate, frequent, honest and timely communication

LEADERSHIPLead with

vision, purpose and integrity

STRUCTURECreate organisational

structures that encourage disruption

VISIONLet your vision become

infectious

2. CULTUREBuild and foster the right entrepreneurial culture.

With the right organisational culture your first disruptive product or service needn’t be your last. From driverless cars to life extension and stratospheric global internet programs Alphabet is delivering against its moonshots.

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COLLABORATEJoint discovery and experience

programs

EXPERIENCEGet the insiders edge. Empathise, experience and observe

IDEATETools and techniques,simplify and consolidate

INTERSECTING TRENDSIdentify

intersecting cultural, industry

and societal trends

SCENARIO PLANNING”What If” scenarios

VALUE CHAINSIdentify underserved

segments, subsystems and control points

3. DISCOVERDiscover and explore with impunity.

Opportunities are everywhere. The opportunity to take something bad and make it better or the opportunity to be the first organisation to create the first intelligent, autonomous robot. You pick.

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APPEALMass or niche

consumer appeal

BLACK BOOKRecruit Beta customers tohelp you iterate your MVP

DESIGNConsumer design and customer appeal by default

EXPERIENCEConnected, frictionless

and personal

PLATFORMExtensible, full stack and

multi sided by default

VALUE CHAINSCapture, create and

deliver new value

4. BUILDBuild your MVP. Platform it. Test it. Simplify it. Simplify it again. Iterate it. Repeat.

The epitome of design Apple, along with Alibaba, Amazon and Nest consistently release new products and services that integrate into a single multi sided platform.

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DECISION RIGHTSDevolve decisions

ECOSYSTEMSCreate, manage and govern communities and ecosystems

GOALSClear, concise,

fair and measurable

GTMFrictionless and aligned

with the value chain

RESOURCESAligned, informed and

motivated

ALIGNMENTAlign

everything with your goals5.

EXECUTEFail to execute and you’ll never realise your full potential.

Uber. Right product. Right time. Continual reinvention. Ruthless execution.

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The Disruptors Ace

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THE FORCE MULTIPLIERTechnology is a force multiplier. In the past ten years new Cloud, Digital, Mobile and Social technologies have helped Entrepreneurs reduce the cost of building and scaling a business by 1,000 fold.

Top CEO concern

“The competitive impact of Technology.”

20 * IBM Leading through change survey, 2014

TECHNOLOGY EVERYWHEREHidden in plain sight technology compliments, enables, influences and underpins every step of the Disruption Journey.

The impact of technology, whether it’s current or emerging should not be under estimated.

VISIONOrganisations

that fail to leverage new

technology led trends often fail to reach their

full market potential

DISCOVERTechnology has always helped

shape and influence business,

industry and society

EXECUTETechnology is

increasingly the delivery and collaboration medium of

choice

BUILD

Technology is increasingly the

foundation of every new

product and service

CULTURETechnology influences

communications and modern

culture

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180 ACES IN THE POCKETAt the same time new Emerging Technologies like 3D Printing, Blockchain and Cognitive Computing are helping Entrepreneurs create new value and leap frog many of today’s incumbents.

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The next 100 years . . .

20,000 years of technological progress

FUELING THE FIRES OF DISRUPTIONThe inclusion of just one of over 180 Emerging Technologies into a product or service, whether it’s AI, Drones, Genetic Engineering, Nano or VR can instantly change an industry’s landscape.

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180 Emerging Technologies

11 Categories . 10 Mega Trends

FUTURE TRENDSIn the next decade new technology enabled trends, from the Internet of Everything to Telehealth will create over $16 Trillion of new value.

Every trend will gift disruptors new opportunities to create and lead new industries.

© 2016, Matthew Griffin

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Thank you and if you are still seeking answers DM

me @mgriffin_uk

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