Crowdfunding: Getting the Crowd to Fund Your Business- Equity vs. Perks

1. Crowdfunding Getting the Crowd to Fund Your Business To Connect with Your Telephone*, Choose one of the following numbers to dial: * Toll-Free Number (in USA): 888-294-8505. * Caller-Paid number: 213-270-2170 * Blackberry (Toll-Free Number): 8882948505x4554968#

2. Type question here Type your comments and questions here throughout Raise your virtual hand to ask an audio question at the end #businessfunding How to interact today 3. Meet your presenter Tiffany C. Wright Founder / The Resourceful CEOTM [email protected] www.thefundingisouthere.com Author, The Funding Is Out There! Access the Cash You Need to Impact Your Business Serial Entrepreneur, Former CFO and COO of SMBs MBA, Wharton School (Univ. of Pennsylvania) Has helped over 20 SMBs obtain >$40 Mil. in financing Insert photograph here 4. Our key message Crowdfunding Rewards-based or Equity can be a Viable Way to Fund Your Business.Must Know the Hows! 5. Who is this for? Entrepreneurs With new businesses & no track record SMB Owners Needing money to develop /market consumer products or projects SMB Owners Needing growth funding but with no real investor connections 6. Do you fall into one of these categories? 7. What will you learn? Equity Crowdfunding what it is Donation Crowdfunding what it is How you can use crowdfunding to fund your business The option that makes the best sense for you now Feel relief because the mystery is gone! 8. You could win! A free copy of the Kindle eBook version of The Funding Is Out There! from Amazon 9. You might be thinking... Crowdfunding is a fad. It may not be here in a few years. I dont know how to successfully use crowdfunding. Ill be stigmatized if I dont raise the money I intended to. 10. Any questions so far? 11. Crowdfunding Differences Rewards- Based Crowdfunding You provide rewards or perks to funders. Use funding sites such as Kickstarter or Indiegogo. Use press releases, email lists and social media to spread word. Equity Crowdfunding You provide an equity stake in your company to funders. Use funding sites such as CircleUp or AngelList. Find the right platform that has investors you seek. 12. Overview Rewards-Based Crowdfunding Decide amount to raise and pick your team. Targeted communities Reach via PR, marketing, &/or social media outreach. Compelling Video and Rewards are key. 13. Our key message Crowdfunding Rewards-based or Equity can be a Viable Way to Fund Your Business.Must Know the Hows! 14. What site should I use? Website selection. Time period? When should I/we start? How long should it run? Who on the team will do what? Team responsibilities Lists and Followers Campaign Preparation 15. More than $57,000 is pledged to a crowdfunding campaign somewhere in the world every hour of every day 16. Overview Rewards-Based Crowdfunding Decide amount to raise and pick your team. Targeted communities Reach via PR, marketing, &/or social media outreach. Compelling Video and Rewards are key. 17. Campaign In Progress Announcement Press release Email Social Media Daily Duties Time Commitment 3-6 hours per day Spread hours among team Site updates, respond to questions / comments Marketing and Connecting Connect with influencers social media updates and emails weekly press releases 18. Overview Rewards-Based Crowdfunding Decide amount to raise and pick your team. Targeted communities Reach via PR, marketing, &/or social media outreach. Compelling Video and Rewards are key. 19. Giveaways and videos must be compelling and must resonate with your target market! 20. 1. Giveaway Delivery 2. General Follow-up and Thank You Campaign End 21. Overview Rewards-Based Crowdfunding Decide amount to raise and pick your team. Targeted communities Reach via PR, marketing, &/or social media outreach. Compelling Video and Rewards are key. 22. Do you think you will launch a rewards-based crowdfunding campaign in the next six months? 23. Any questions? 24. Overview Equity Based Crowdfunding past present future Accredited Investors No advertising, only PPMs and referrals Accredited Investors Advertising allowed Non- Accredited Investors Minimum investments 25. Past Angel Investors Accredited Investors People You Know Introductions Angel Groups 26. Equity Based Crowdfunding - Present past present future Accredited Investors No advertising, only PPMs and referrals Accredited Investors Advertising allowed, use of websites Non- Accredited Investors Minimum investments 27. -Use Platforms / Website -Up to $1 Million -Unlimited investors -Accredited investors -Generally same angel process JOBS Act & Equity Crowdfunding 28. Equity Crowdfunding - Preparation and Solicitation One-page summary Elevator pitch Executive Summary Financials Investor presentation Management Exit strategy Competitive advantage Market 29. Overview Equity Based Crowdfunding past present future Accredited Investors No advertising, only PPMs and referrals Accredited Investors Advertising allowed Non- Accredited Investors Minimum investments 30. Future SEC Rulings Non-accredited investors As low as $1,000 investments 1,000 investors of $1,000 each?! 31. Which crowdfunding platform do you think best fits your business needs and capabilities? 32. Overview Equity Based Crowdfunding past present future Accredited Investors No advertising, only PPMs and referrals Accredited Investors Advertising allowed Non- Accredited Investors Minimum investments 33. Our key message Crowdfunding Rewards-based or Equity can be a Viable Way to Fund Your Business.Just Know the Differences! 34. Action plan Determine how much money you need. Determine if you want investors or customers/supporters. Begin building a list or outreach plan (rewards-based) or craft a one-page summary (equity). Picture: oatsy40 on Flickr 35. What will you do now? 36. Special offer Join the VIP List and Receive Get the first chapter of The Funding Is Out There! Access the Cash You Need, for free Mention this webinar and receive a link to get a free copy of the eBook version on Amazon For the free eBook, you must act by August 10th ! 37. Any questions? 38. Thank you attending! For the Giveaways: Go to www.thefundingisoutthere.com and join the VIP List. Or Email us at [email protected] Picture: asenat29 on Flickr 39. Picture: Steven Depolo 40. Parting words This webinar was recorded so you can listen later. (To get access to the recorded webinar if you did not attend, you must sign up on the VIP list at www.thefundingisoutthere.com.) Email me with questions: [email protected] Thank You!! 41. About Tiffany C. Wright A 20-year veteran of the profit-driving side of the business, Tiffany C. Wright is unique among experts. After more than twenty years as an engineer, financial manager, owner and CFO/COO, Tiffany understands firsthand the challenges small and medium businesses face. Shes helped multiple small and medium businesses obtain funding or financing in amounts ranging from $100,000 to $6.5 million. She has worked with private equity firms, banks, equipment lenders, angel investors, equipment lenders, A/R financing firms, and others o obtain financing for her clients and companies she worked for. Today, shes the author of The Funding Is Out There! Access the Cash You Need to Impact Your Business from Morgan James Publishing. She blogs at TheResourcefulCEO.com/blog and www.TheFundingIsOutThere.com.