This is the written full version of the presentation made at

http://t.co/SWnGWZq

This is the written full version of the presentation made at Tedx Plaza Cibeles Madrid on the 25th of June 2011

Below the YouTube link for those of you who prefer the video version

When I was a child I had a dream:

I wanted to travel into the Clouds to reach

“las tres Marías” of ORION, because I“las tres Marías” of ORION, because I

believed they were the center of the

connected network of stars, ideas and living

beings in the Universe.

My father, a Spanish Republican and a Medical

Doctor, said to me “everything is possible, there are

no limits to ideas”

My mother, a Venezuelan Physics and Math

Professor, said “ it is not the quantity of time what is

important but the quality of time spent on your

dreams what is”

They loved me, and I believed them.

My 1st experience with a Crowd was in 1958, I was seven years

old. It was when the Venezuelan People decided they could no

longer accept repression and abuses from its Dictator, and

everyone lived and spoke about that with passion.

Before, then

It took 9 months to achieve critical mass since the “Pastoral Manifesto”

was read in May 1957 in all Catholic Pulpits followed by Popular

mobilization of Crowds. The 23rd of January 1958 Pérez Jiménez

had to flee the country in the “Sacred Cow” airplane.

After, now

It took less than a month in 2011 to end the Tunisian and Egyptian

regimes. The new technologies lower costs, wider access and social

networks connections to the outside world permitted faster

communications and organization of protests which accelerated

growth of a critical mass for crowds’ political actions.

My 2nd crowd experience, in 1960, had to do with music and it was

becoming part of the school choir, you networked, learnt and shared

with other girls older and taller than you from different classes, at the

time, it was the best part of school: to have a crowd listen.

Before, then and now

Eric Whitacer

It took then, in 1960, and takes now more than a year to synchronize

and fine tune a good performing Choir. We need to learn music

scores and find time to meet, practice and rehearse after school

hours, as well as being together in the same place at the same time.

Photos from video Cloudbursting2222

After, now

It took less than 4 months in 2010 to create a Virtual Choir from 12

countries with 185 voices and 234 tracks recorded in different

locations and times. The new technologies permitted a virtual choir

song performance 'Lux Aurumque‘ (Light and Gold).

Created by Eric Whitacer.

It is the wisdom of crowds working.

A new curtain opens up for new ideas.

I always felt in my professional and personal life that we

all had many ideas and that, good or bad, most of them

were wasted. I felt when my father died of Alzheimer

December 2005, that I should do something about that.

ideas must be connected like stars…. And in 2008

we created an ideas, free vertical social network to connect them.

I believed we should not let ideas fade in a limbo with

no memory, we needed a place to share them and

leave them for others to use.

85% of internet users do feel that they very

often or sometimes have ideas that are

wasted because there is not an easy way to

share and channel them.

Very often

Sometimes

Know w here to place ideas

Have no ideas w orth sharing

0

10

20

30

40

50

60

34,1

50,8

11,1

3,9

share and channel them.

TNS Research in UK USA and India (1154)

IDEATORSQUESTORSCREATORS

The simple meaning of the phrase is that someone

wondering whether or not he exists is, in and of

Rene Descartes

“Cogito ergo sum” ( I think, therefore I am)

wondering whether or not he exists is, in and of

itself, proof that he does exist

William Shakespeare

“To be or not to be that is the question”

Hamlets' Soliloquy

It would be nice to implant the verb

to ideate

ideatorand the word ideator

To ideate or not to ideate that is the question

3234

30

30

35

40

% Main Reason to Post IDEAS, by gender

SHARING

5

12 1317

97

17

7

17

9

3

8

1917

9

0

5

10

15

20

25

30

Total

Male

Female

Not everyone has the same interests, each one has its Element (Robinson)

Environment care and Sustainability Universal trends.

Unsolicited ideas in the Cloud come from everywhere and anyone.

2009 2011

Of course you feel proud of what you build but not always,

We committed errors along the way. We learned to live on β permanent Crowdusers conversations are most rewarding.

Connecting over 100.000 people to share ideas in a network

like the fishermen's nets.

You need to take care of the network; sometime the users (the fish)

break them in some places and teach you to do them better.

ideAs

SHARING and LESSONS

• Collective idea sharing is the first motivator

• 76% of ideas are posted under creative commons and that surprised us.

• Negative votes are perverse, are boomerangs to community build. They were

responsible for our 1st community mutiny.

• Profiles, Recognition, Ego trips and different rankings are most appreciated

• Entrepreneurs and VCs do not visit to find ideas jet

• Ideas are not as sexy as music or tweets

ideas can come from all

All Minds have ideas

12 million visits since launch211countries i.e. 90% + of world

users 180 countries 6.565 locations ideas 118 countries 3,065 cities/locations.

Charles McKay Extraordinary Popular Delusions

and the Madness of Crowds 1841

The crowd can also be irrational looking back at the Tulip Bulb Bubble Market.

In 1600 Holland the Bulb prices= 6x annual salaries.

Yet they are so beautiful that the crowd loved and longed for Tulips

I cant miss what others see in them so I shall also buy by imitation on

this Tulip Mania Market.

But we are better than Herds, we are no sheep mimicking all the

time the others, as some say. No we can be a wise crowd.

Albert-László Barabássi Linked 2003

How everything is connected to everything elseHow everything is connected to everything else

And networks despite being Complex systems always

surprise us with the simplicity of its laws

Nature had an Underlying Universal Law

Could anyone in the audience tell us What is Paretos' principle ?

What is Paretos' principle ?

His love for the mathematical beauty

of Newtonian Physics, conformed

his dream: making economics into

an exact Science.

20%

Effort

80%

Results

Could anyone in the audience tell us which is the Internet principle ?

Coined by Ben McConnell

and Jackie Huba 2006

What is network Internet principle ?

the 1% rule or the 90–9–1 principle

Reflects a theory that more people will lurk in

a virtual community than will participate. This

term is often used to refer to participation

inequality in the context of the Internet.

90%

9%

1%

lurks contributors creators

Coined by Ben McConnell

and Jackie Huba 2006

79%

20%

1%

registered users contributors active creators

the 1% rule or the 90–9–1 principle

In ideas4all Crowd/Community

What is the small world principle ?

The online networks behave like small worlds there is a power law that rules them, they are scale free irrespective of their size, space, time.

The distance is smaller than 6 degrees connections precisely because we are linked.

My facebook network beautiful fractals

Symmetry and the beauty of physics are inside the web and the online and cloud crowdsourcing communities.

How much do you think this cow weights ?

James Surowiecki The Wisdom of Crowds 2005

Francis Galton Philadelphia , the crowd guessing

the weight of an Ox

“Under the right circumstances groups are “Under the right circumstances groups are

remarkably intelligent, and are often

smarter than the smartest people in them”

In my opinion it is because crowds act like a Global Brain

Multiknowledged and Multitasked

The White Paper Version:

Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an

Jeff Howe coined Crowdsourcing in Wired 2006

Published Crowdsourcing 2008

performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

The Soundbyte Version:

The application of Open Source principles to fields outside of software.

And one of the best definitions although long by…

If you were a member of Virtual Choir, Eric Whitacre's incredible global collaboration please share your story & journey with us & the world

TED Conversations

Maria Petrova

Apr 3 2011: Eric Whitacre's music — to me — is healing in sound form.

I'm so moved by the fact that MY CONTRIBUTION WAS WANTED, and WELCOME.

My voice? Really? ANYBODY'S voice? It's so DEMOCRATIC and welcoming and

loving, and I'm so MOVED By the OPENNESS. What I couldn't offer in clarity, a

SKILLED sound engineer made up for by scrubbing my video. My energetic

CONTRIBUTION is there, and so much of my HEART is in this video, because I feelCONTRIBUTION is there, and so much of my HEART is in this video, because I feel

so much love from the song, from Eric, and from EVERYONE who participated. It's an

experience of resplendent UNITY and ACCEPTANCE, despite weaknesses, above

COMPETITION, where everyone came as they were, and we sound and LOOK

GLORIOUS for it. The vision we now SHARE, of CREATING experiences that UNITE

PEOPLE ACROSS BORDERS, across SPACE AND TIME, despite individual

differences, is thanks to this Choir. Thank you, Eric, and thank you, everyone, for your

missives of love in this GALACTIC EXPERIENCE. We truly TOOK PART in something

THAT MATTERS.

Who Wants To Be A Millionaire... If only 4% of the audience knows the

answer... Statistics will reveal results as follows : 24%, 24%, 24%, and

28%! Over 90% of times the audience will be right vs. 65% for experts.

Crowds that are diverse, with different degrees expertise,

disagreement and contest take better decisions.

Crowd wisdom starts to fail when people collaborate... It becomes groupthink, similar to a cluster of experts. The novelty/diversity of the crowd

is what recruits novel answers...so,. it's not who you know (as in, know well), but it is who you don't know well... Thus avoiding group think.

Chris Anderson

“The Long Tail” 2006

Why the Future of Business Is Selling Less of More

“The “Long Tail” – the extensive, online, sustained reach ofsmaller, low-volume specialized products, the “hidden majority,”the vast assortment of books, films, recordings that don’t becomethe vast assortment of books, films, recordings that don’t becomepopular hits can be garbage but also include lots of qualityproducts that “one-size-fits-all” gatekeepers bypass

“Let the customers do the work” – Google, eBay and Craigslist relyheavily on their customers’ labor. Self-service is the key.Customers handle shipping, inventory and tracking.

Forget about outsourcing; this trend is “crowdsourcing.”

I believe that is best to have more diverse niche people producing more smaller ideas the long tail MULTIPLICITY DISCOVERY

Charles McKay

Matt Evans Mozilla The Power of Crowdsourcing 2010

Crowdsourcing is here to stay

“So, I’m glad that uTest is making a go of it. I think the explosion of

social networking over the past years has really made it apparent

that the virtual crowd is a very powerful thing. It can solve lots of

interesting problems we know about now, and I’m sure we will be

discovering areas where crowdsourcing can be very effective in

the future… So, I think crowdsourcing is a practice that is here to

stay and will be with us in some form for as long as the web stays

running.”

• Is not OUTSOURCING

• It is the generalization of OPENSOURCE

• NOT A STANDARD phenomena with one formula /manual • NOT A STANDARD phenomena with one formula /manual

• It is diverse and has a SPECTRUM

• INCLUSIVE of Community participation and Crowdsourcing,

and in between all kinds of HYBRIDS

•The Long tail participation is important to enhance DISCOVERY

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Then you want to continue your dream with no boundaries and not only

you want to build the open Global Brain but to transform the idea

generation as the first step on open innovation of

Companies, Citizens and Institutions, and then again you find you are

not alone and many people are working on that as well.

Nelson Mandela

“It always seems “It always seems

impossible until it's done ”

His picture done with crowd pictures

What we have learned from the open social

network, we bring to the Cloud for

Companies, Citizens and Institutions

INNOVATION AGORA

The principal barrier to companies innovation is middle management

There is important internal resistance to what Stefan Lindegaard calls “the antibodies of change”

There is no democratization, no retro-feedback or synergies in traditional innovation

We need to change the internal Darth Wider within

Organizations/Institutions to promote real open innovation by the crowds

external and internal, the DWs like it and commit to innovation early in

the new process.

1. Crowds have better collective wisdom than individuals, experts, corporations

2. People want to participate and share, amateurism

3. 90% is no good, 9% is good, 1% of crowd ideas are very good

4. Motivate, Reward them, let them feel good, like gaming

5. Diversity trumps expertise, getting outside the boundaries also important

In the web the Multitude is there ready for Crowdsourcing

6. Need to foster right atmosphere for collective wisdom, a common or loosely common goal

7. Harvest Crowd creation and long tail’s discovery

8. Let crowd sift vote. Among the 20 most voted are the best

9. Democratization, transparency, independence, decentralization, authenticity, fun works increases employee participation up to 40% in the 1st month and 90% after one year

10. KISS Keep it simple and small (tasks and goals)

In the web the Multitude is there ready for Crowdsourcing

idea

Crowdsourced design. Those are my ideas if you don’t like them I have more

We made the idea happen. Those are my ideas if you don’t like them I have more

executed

Making others’ dreams come true via the crowd.

Different NGOs

“Our Constitution... is called democracy because power is not in

the hands of a few but of the majority”

Thucydides

And the majority is the Multitude the Crowd

Before,

“Chance favors the prepared mind “

Attributed to Pascal

Now ,Now ,

“In the Cloud, Chance favors the prepared Crowd”

Crowds are the DNA of the future communities and organizations as well

as disruptive Innovation and Progress channels towards the Stars

Our great Team, Crowds Collective

participation and Crowdsourcing , have

permitted my dream come true and

my coming closer and closer to

“las tres Marías” of ORION,

the center of the connected network of

stars, ideas and living beings in the

Universe

“las tres Marías”

MindsAll Minds are Intelligent and have ideas

Multitasked crowdsourcing the DNA of progress

Multitudes and Mambo !!! Crowds can be orchestrated to make their instruments

dance openly to Innovation

Orquesta Juvenil Simón Bolívar de Venezuela - BBC Proms 2007 300.000 youngsters from poverty to musicians in 30 years. Maestro Abreu’s dream.

http://www.youtube.com/watch?v=_El7qwib0dc&feature=related

IN YOUTH WE TRUST

THANK YOU FOR BEING HERE TODAY

Thanks to Wikipedia and other Google images sources

@anamariallopis

anamaria@ideas4all.com

15M Plaza