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A Short Documentary

Cruising for Dollars

A tribute to

Donald ShoupAuthor of “The High Cost of Free-Parking”

A Dante’s Circle of Hell ProductionProduced and Directed by Bern Grush

Script at http://grushhour.blogspot.com/2008/02/objections-to-road-pricing-in-toronto.html

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Cruising for Dollars

[A Toronto Story]

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Employee lives 5km from office

…and decides to test a GPS road-use meter on his way to a meeting…

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But drives 8.25 km to get there

3.25 km search for $2/hr spot To avoid $8/hr garage He did not succeed IMPARK

made $8 Toronto

Lost $2 Got 65% extra pollution

Employee Lost 10 minutes Did 65% extra driving Burned 65% extra gas (etc)

Employer Lost 10 minutes

$8/hr

$2/hr

The city is losing many tens of millions annually by under-pricing

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What made him stop circling?

Gave up after 10mins

Hence, valued this time at < $36/hour

Many people are willing to circle longer

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Moral of the story

“Underpriced street parking carries a small, transient benefit to individuals who happen to be lucky on a

particular day, but it carries a large societal harm to all of us each day, every day.”

www.grushhour.com

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The other moral of the story

IMPARK, raised their daily maximum by $3 one week after this story was published in Parking Today!

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One Meter. One Bill.

Roads. Parking. Insurance. Rewards.

www.skymetercorp.com

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EXTRA SLIDES