Csr saudi arabia 2014 draft agenda

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Embedding Corporate and Social Sustainability into CSR programmes to drive community development,

generate employment and empower the youth

24-26 November 2014, Jeddah, KSA

PRELIMENARY PROGRAMME

Conference Day One – 24 November 2014

08.30 Registration and refreshments

09.30 Welcome and opening remarks from the Chair

Opening Ceremony

09.40 Government Dignitary Keynote Address

How does the Ministry of Higher Education collaborate with key stakeholders to deliver impactful

academic initiatives that support the development of Saudi’s youth and young professionals

10.00 Keynote Address

How does the UN Global Compact work with key stakeholders to deliver impactful, measurable initiatives

supporting sustainable socio-economic platforms

10.30 KSA CSR Outlook

Defining the role of corporations and government in driving community development, employment and

entrepreneurship

An overview of the national agenda for corporate and social responsibility

The importance of standardising sustainability requirements across corporations

Identifying the major gaps for growth and development in the community

Greater collaboration across the breadth of industries in the Kingdom to evolve and develop the socio-

economic landscape

11.00 Elevating CSR in the business

Aligning with senior corporate objectives to ensure successful strategy implementation

Gaining buy-in from the board members by highlighting the benefits of investing in social development



Developing CSR initiatives that are specific to your business model to ensure the biggest impact on the

community and organisation

Leveraging existing knowledge and infrastructure to build impactful CSR programmes

Knowing when to address community needs vs alignment with business objectives

11.30 Structured Speed Networking and Refreshment session 12.10 Holistic View: The three pillars - Environmental, Social and Economic

Developing and integrating a 360° CSR strategy to deliver long-term sustainable benefits

Adopting a top-down approach to rolling out the CSR strategy across the organisation

Designing initiatives that combine environment, social and economic aspects to ensure value to all stakeholders: community, government, NGOs, employees and business leaders

Starting at home: Initiating CSR programmes that enhance the internal workforce

Effectively collaborating with all key stakeholders to ensure maximum engagement 12.50 KEYNOTE EXECUTIVE PANEL

It’s more than just philanthropy Back to Basics: Understanding and defining the role of CSR in the Kingdom and the region to build awareness among key stakeholders Join the discussion with CEOs, COOs and senior CSR practitioners to discuss and address the real meaning of CSR and its impact on the Kingdom’s development

Identifying the core elements and objectives of corporate and social responsibility

More than PR and marketing: Ensuring CSR reports to the CEO to promote the strategic role of CSR

Promoting the benefits of strategic CSR in the public to ensure sustainable business practices

Elevating CSR as an important profession for the Kingdom’s social and corporate development

Rediscovering the hierarchy of needs: Where is CSR positioned in the organisational pyramid? 13.30 Lunch 14.35 Sustainability and Innovation

A paradigm shift in culture: Ensuring long term sustainability of CSR programmes by embedding sustainable projects and initiatives into the organisation’s culture

Working with internal stakeholders and functions to successfully drive transformational, long-term change

Integrating innovation into CSR initiatives to promote sustainable development

Incorporating sustainability in your CSR structure to ensure strategic business outcomes

Identifying key criteria to measure the success your CSR strategy

15.00 TRIPLE CASE STUDY PERSPECTIVE

Quantifying CSR success

Effectively measuring the impact of your CSR strategy and sustainability programmes

Discover different approaches to measuring CSR success from three case studies, followed by a Q&A panel

session with all three presenters!

As an intangible asset in the balance sheet, how do you measure the outcomes and performance of your

CSR initiatives?

Is ROI an important performance indicator? What other key factors do you need to consider?

Developing a metrics system to identify the improvements in sustainability and opportunities for growth

Devising KPIs to measure the social and economic performance of your key CSR programmes



Clearly defining the deliverables of your initiatives to develop a measureable criteria

15.45 Afternoon refreshment break

16.15 Value-Generating CSR

How can integrated CSR models deliver value for your business?

What value does CSR bring to your company to position it at a competitive advantage?

Maximising economic and social value whilst minimising environmental impact

Deriving CSR strategy from the organizational value system to ensure benefits to the business

16.45 MULTI-STAKEHOLDER PERSPECTIVE PANEL

Public/Private Collaboration

Connecting with government entities to enhance their capabilities and ensure CSR programmes meet and

sustain their objectives

Collaborating with relevant government bodies to clearly assess the needs of the community and build

effective programmes to meet those needs

Developing business and financing capabilities in government functions to ensure their budgets are

effectively utilised

Effectively marketing government initiatives to gather the necessary support to maximise their impact

on the community

Facilitating PPPs in order to accelerate programme delivery

17:00 Closing Remarks from the Chair

17.10 End of Day One



Conference Day Two – 25 November 2014

08.30 Registration and refreshments

09.30 Welcome and opening remarks from the Chair

09:40 OPENING KEYNOTE ADDRESS

The role King Khaled Foundation plays in supporting the socio-economic development in UAE and the

region

10.00 Ensuring CSR contributes to the national agenda

Is it time to integrate CSR into the national agenda to increase the benefit to the community and society?

Is it possible to roll out a standardised national CSR policy?

Assessing the gaps in the Kingdom’s CSR capabilities and developing appropriate solutions to maximise the

impact on social development

Outlining the corporate’s role in serving those at the bottom of the social pyramid

How can CSR promote economic and social prosperity across the nation?

10.40 NGO KEYNOTE PANEL

Building NGOs & Charities

Optimising relations with NGOs and Charity Foundations to build win-win partnerships

Beyond Philanthropy - changing the typical NGO model: Understanding CSR operating and measuring

aspects to deliver successful initiatives

How can corporations select the right charity / NGO to meet business objectives whilst meeting social

needs?

Forging collaborative partnerships to ensure win-win relations

Clearly identifying charities and NGOs expectations in order to better manage the relationship

11.10 NGO and Charities Structured Speed Networking and Refreshment Session

11:40 Empowering Volunteers

Engaging the Saudi youth through volunteering to reduce unemployment, enhance the future workforce

and meet rising social demands

With the rise in youth population, volunteering becomes the best channel to effectively utilise their time

and talent. How you put it to use?

How can corporates improve youth volunteerism?

Linking young volunteers with the right programmes to efficiently maximise their skills and develop them

into future leaders

Corporate volunteerism: Allowing employees to engage and contribute to the development of their

community

12.10 Global CSR Perspective

Adopting global best practice in corporate and social sustainability to drive long-term business excellence



Outlining international trends in CSR and sustainability across different sectors

How can Saudi Arabian corporations apply global practices to generate sustainable CSR?

Developing local capabilities to meet the global principals in CSR

13.00 Lunch

14:00 Building the Business case for CSR

From strategy development to execution to measuring outcome: Ensuring your initiative is implemented

as planned

Bridging the gap between developing and executing the CSR programme

Maintaining transparency: Demonstrating the CSR outcomes and values from paper to reality

What role has your CSR programme played in societal, environmental and economic progress?

Engaging stakeholders to assign accountability and advocate CSR / sustainability

14:30 DUAL CASE STUDY PERSPECTIVE

Communicating your CSR message

Building effective internal and external communication and marketing strategies to enhance the value

CSR brings to your business

Discover two different approaches to CSR communication and marketing, followed by a Q&A interview

session with both presenters.

Effectively communicating CSR to the board, employees, community and key stakeholders to ensure

continuous buy-in and sustainable implementation

Understanding how to utilise social media in marketing your CSR programmes

The role of marketing in CSR reporting to properly deliver the corporate message across

How can CSR enhance the value of your brand?

15:00 Afternoon Refreshments

15:30 Interactive Roundtables: CSR Focus Areas Sign up to an interactive discussion into key focus areas of CSR initiatives, led by an industry expert.

Table 1: Promoting healthcare initiatives Table 2: Community Development Table 3: Women’s role in national development Table 4: Educating the next generation Table 5: Job Creation and Employment (including Saudisation)

Each table will address the following:

How does each of these initiatives drive business value for your organisation?

How can you work with a public/government counterpart to ensure successful execution?

Calculating the returns and measuring the performance of each initiative

Clearly identifying the needs in each sector to develop an effective and measureable programme

16:15 ISO 26000 – How useful is it?

Outlining the sustainability guidelines of ISO 26000 and what long-term values they bring to the

organisation



Implementing ISO as a measurable tool for sustainability

Assessing the benefits of being an ISO 26000 certified business

Is GRI sufficient or is ISO 26000 required to create a full bodied CSR governance structure?

Evaluating the international governance principals in comparison to corporate governance

17:15 Closing Remarks from the Chair

17:20 End of Day Two