CSR

Corporate Social Responsibility (CSR)

Alejandro Platas Kroger03-12-2014

Who am I?

Alejandro Platas Kroger

@Alexplkr

es.linkedin.com/in/alejandroplataskroger/

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What is CSR?

A company’s ethical sense of

responsibility towards the

community and environment,

internally and externally.

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Acronyms CSR

CorporateSocial

Responsibility

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• Social responsible

investing

• Corporate social

responsibility

• Corporate citizenship

• Business ethics

CSR is also called

No matter how you call

it, what matters is the

aim

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Purpose of CSR in an organization

Increasing the Company value, improving and helping different

Projects (externally and internally)

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Internal and external CSR?

Internal

-Projects-Programs-Supply chain-Product assembling and production-………

External

-NGO-Own initiatives-Organizations-Associations-………

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Why me to talk about CSR

1) Workshops2) Active member in U4All and Cibervoluntarios3) Co-founder of AECOBS

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Workshops

One week in Madrid. I helped a group of unemployed peoplein different workshops.

-CV-Job interview-Dress Code-Cover letter-Usage of online applications

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Aecobs.org

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History and evolution of CSR

50-60s 80s 90s 2000

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Visionaries

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fordfoundation.org

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rockefellerfoundation.org

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Social movements in Poland

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A different view of CSR

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Why we should promote the use of CSR in our environment?

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Myths about CSR

CSR is widespread. Not true, only a small percentage of the companies are applying

and following up a proper CSR strategy

Engaging CSR is the key challenge for a global company. Not true, as some companies

in some countries are even struggling with meeting legal requirements in pollution.

CSR is the solution for a better society, and it is only laying on the company’s side.

The companies are obliged to adapt a CSR strategy.

Auditing our CSR strategy is the solution to be transparent. No, as many companies

may only audit part of it. (Only the local processes)

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Cultural differences in CSR

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CSR in IBM

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CSC from another companies

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Other CSR Strategies

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CSR Awards

1. nationalcsrawards.co.uk/enter/

2. ngobox.org/csr-impact-awards-csr-implementing-agencies

3. ….

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How to implement a CSR strategy in your company

Recommendations

• Find a meaningful way and be creative.

• Adapt it into to the local code

• Consider

-Social environment

-Economy

-Environment

• Use the governmental organizations and make them

support you and your plan

• Labour organizations

• Betterfactories.org

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Who?

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What is important in your CSR strategy?

• Stimulate and promote the innovation in terms of new

initiatives and solutions.

• Keep one and unique unified strategy.

• It will affect your business decisions

• You need to adapt it to your customers needs and expectations

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Make people feel part of it.

You will find• Scepticism• Indifference

You need to know• Why• How to prevent

scepticism and indifference

• How to build up the willingness to take part

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Measuring our CSR

How to measure it?

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Different types of solidarity

• Daily solidarity

• Volunteering

• Measured solidarity

• Émile Durkheim "mechanical" and "organic

solidarity"

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Reporting CSR

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How you can be part of CSR

Why is it important to be part of CSR?

-Personal satisfaction

-You are making something beneficial for you and your environment

-Skill achievement

*Personal development

*You learn new things

*Meet new people with the same interests

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How Can I get Involved in CSR?

Should I know something?

Who should I contact?

Is it time consuming?

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Quiz1-Is it important to make the persons in your company feel part of your CSR strategy?A) YesB) No

2-What is the base of a good CSR strategyA) Good communicationB) Unified imageC) Creating an imprecise program

3-Who should be involved in the CSR program?A) Only youB) Your teamC) Only the management teamD) Only the marketing departmentE) Everybody except from the marketing teamF) Everybody

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Why should my company create an efficient CSR program

• Employee engagement

• Talent

-Recruitment opportunities

-Retaining

-Manage

• Technological development

-Testing

-Adapting

-Covering needs

• Increase the brand value

-Media

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CSR only for big budgets?

Key points for a company to succeed in CSR

Willingness

Implication

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Something to avoid

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Find solutions for your CSR Strategy

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Quiz1-Is it important to have a big budget for your CSR plan?A) YesB) No

2-Will CSR engage you?A) NoB) YesC) Depends on the strategy

3-Would you execute a short term CSR projectA) YesB) NoC) Only if I don’t careD) Depends if the project is reasonable.

Open questions: 1)Do you think CSR is going to be an increasing values in the future, why?2) What is a good CSR strategy for you?

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Useful links

www.AccountAbility.org.uk

www.unglobalcompact.org

www.bsr.org

www.ethicalcorp.com

www.cecp.co

www.ethicalquote.com

www.civic50.org

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It takes 20 years to build a reputation and five minutes to ruin it. If you

think about that, you’ll do things differently – Benjamin Franklin

Goodness is the only investment that never fails

–Henry David Thoreau

Ethics is the new competitive environment

–Peter Robinson, CEO MountainEquipment

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Want to know more about CSR?

Alejandro Platas Kroger@Alexplkr

es.linkedin.com/in/alejandroplataskroger/

• Company

• School

• University

• Local NGO

• Friends

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