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The current casting system - much like the beginning of Moneyball - is based on gut decisions and outdated belief systems.
Casting to the People Problem
Approach to analytics post-production
Approach to analytics pre-production
“In God we Trust - everything else, bring data” Bill Gates
Casting to the People Solution
+ =
Millions can audition directly
They opt-in all their social data
Studios and ad agencies get unprecedented amounts of
actionable metrics to help make intelligent casting decisions
“An ounce of prevention is worth a pound of cure”
Casting to the People Market Opportunity
Delivers actionable metrics post-production
Delivers actionable metrics pre-production
$16.68 Billion Company
87,000 applied to be an extra on Game of Thrones alone
Casting to the People Secondary Profit Center
To submit an audition costs $3 meaning we have an immediate and potentially highly lucrative consumer based profit center
We profit share to ensure immediate buy-in from the 80 top casting directors and thereby monopolize over 80% over all roles.
Casting to the People Market Adoption
Millions of hopefulsLess than 5,000 people who have agents +meaningful metrics
Our Patented Crowd-curation Process
Agents
Casting Director
Data-Driven Casting Director
In our first couple weeks we have seen dramatic growth in users with our “Give a Coin Get a Coin” feature giving us huge organic growth rates.
Casting to the People Current Growth Model
Give a Coin…
Get a Coin!
Because we have patent pending technology that allows studios to access a much larger talent pool - including online influencers - we are a natural acquisition fit for any company investing large sums into online content
Casting to the People Exit Strategies
Google Acquires Admeld $400 Million Admeld optimized online advertising by bring robust metrics to the process allowing clients to make more informed decisions for online ad spends. Casting to the People brings a similar rigor to casting analytics.
Amazon Acquires ILoveFilms $317 Million ILoveFilms was an innovator in the entertainment space that Amazon wanted as it pushed forward on its goals of becoming a major content creator. Similarly, our ability to bring the meaningful early casting metrics will help de-risk projects and bake in audience demand.
Yahoo Acquires RightMedia $850 Million In acquiring Right Media, Yahoo hoped to find a new solution in big-data to maximize online ad revenue. Casting to the People taps huge pools of data to further optimize the process.
Casting to the People What Got Us Here
Built Full Team
1 year of On-Set
rapid prototyping Beta Tested
April 2013 June 2014 Sept 2014
Fully Functional App built
Events series launched
Grew Social Media to
thousands
Organically Grew Users
Signed on Several
Major Casting Directors
Oct 2014 Jan 2015 Present
Established Advisory
Board
What sets Casting to the People apart from so many apps is that the CEO spent a whole year on sets in NY and LA interviewing actors to better understand the
problem and to test market possible solutions. This is not version 2.0 it’s version 32.0
Casting to the People What’s Next
Expand operations to LA
Implement Observed Upgrades
to Tech Begin PR Efforts
June 2015 July 2015
Begin Strategic Partnership
with SAG
Research the Problem
Test Market Solution
with Actors
Test Market Solution
with Casting Directors
Build Group of Early
Supporters
Build Fully Functional
App
Launch App and
Grow Users
Scale like Crazy
Onboard All Major
Ad Agencies
Begin Marketing Efforts
Onboard All Major Studios
Aug 2015 Sept 2015
Major Publicity Push with Success
Stories