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Corporate Presentation

Cuende infometrics Corporate Presentation

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Page 1: Cuende infometrics Corporate Presentation

Corporate Presentation

Page 2: Cuende infometrics Corporate Presentation

Who we are

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Market ResearchEspecializated

Who we are

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Focused inOoH

Who we are

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Audience Measurement

GEOMEX: Spanish OoH Audience measurement.

GEOMETRO: Measurement of OoH Underground Advertising Audience.

GEOTRANS: Measurement of OoH Bus Advertising Audience

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Audience Measurement

GEOMEX: Spanish OoH Audience measurement.

GEOMETRO: Measurement of OoH Underground Advertising Audience.

GEOTRANS: Measurement of OoH Bus Advertising Audience

MOVE: Australian OoH Audience measurement.

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GEOMEX: Spanish OoH Audience measurement.

GEOMETRO: Measurement of OoH Underground Advertising Audience.

GEOTRANS: Measurement of OoH Bus Advertising Audience

MOVE: Australian OoH Audience measurement.

Consultancy at ROUTE, United Kingdom OOH Audience Measurement (old POSTAR).

Audience Measurement

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URBATRACK: Measuring the impact of outdoor advertising in the purchase of Fast-Moving Consumer Goods (FMCG).

NEURAL-Ext: Predicting the effectiveness of OoH ads using neural networks.

MIRO: Effectiveness tracking of advertising campaigns.

Other OoH research

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OoH Tools

QUANTUM: Media planning software, buying and optimization system for Out of Home.

INVENTORY: Software for billboards management.

VISIBILITY ZONES: Patented analysis system of visibility for Billboards.

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Other fields

GEOMARKETINGINTERNET RESEACH & CONSULTANT

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Credencials

• ESOMAR Representative for Spain (World Research Association).

• AEDEMO member (Spanish Research Association).

• ACM members (Association of Computing Machinery).

• SIGKDD members (Special Interest Group on Knowledge Discovery in Data and Data Mining).

• Speakers at WAM (Worldwide Audience Measurement) with ARF (Advertising Research

Foundation) & ESOMAR WM3 (World MultiMedia Measurement).

• Professors in Masters at University and Speakers for Seminars, Summits’ and conferences of

New Technologies, Research methods, Audience measurement and efficiency analysis.

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