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Diagram which visually demonstrates the monitoring and evaluation methodology adopted by the West Midlands Cultural Olympiad programme team.
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Methodology
West Midlands Regional Observatory 2009
Desk research:Active PeopleTaking PartPlace SurveyPerceptions IndicatorAnnual Business InquiryLabour Force SurveyUK Tourism Survey etc
Primary research:Online surveysTelephone interviewsVideo diariesFocus groupsBloggingMonitoring forms
Impact assessment
Economic toolkit; SPSS; Excel
Media monitoring:GooglereaderPress-cuttings
