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Customer Focus
Vijayagopal
objectives
Customer relations Satisfaction Expectations Delight Retention And further?
Customer
Self – awareness
Internal– organisation
External – Sales and services
Ten commandments
Ask and give them again and again Put systems into place Under promise – Over deliver Positive response People partnering Face the reality People in place Innovate Get the man right SMART objective
Ask and give them again and again
Once a customer always a customer Don’t guess what they want Make them feel cofortable Try to get 100% response Questions Don’t pester them Important areas
Put systems into place
People may err not the systems Cake and the icing Values and rules Outside in Coach people What can go wrong? prevention
Under promise – Over deliver
Build cushion Time & money Contingency planning Value addition Benefits & fatures Integrity Ambassodor of the firm Intentions and actions clarity
Positive response
Yes, I will do it!! Yes, No, may be! Stretch Go the extra mile Words and actions Empathy A little more please!
People partnering
Human Capital Customer and the Employees are partners Emotional bank account Relationships People as assets Make them feel important Accept them as they are Appreciate and adjust the differences
Face the reality
High standards Set things right Dead rat Doing things right and fast Let them talk Learn to listen Make it easy to complain Admit apologize
People in place
Right task to the right person Who is more important Inspire people Transformational leadership Delegate except thanks Think win-win Discuss not argue Be grateful – Don expect it!!
Innovate
How the best do it? Dare to dream Borrow ideas Ichiban
Get the man right
Passion for excellence Ask questions Listen to understand Soft but enthusiastic Proactivity No excuses Desire to gain I can attitude Attitude
SMART
Specific Measurable Achievable Realistic Time bound
Delight
Instantly notices The added value Small, fleeting, short Complaints and redressal Unexpected values Human values
Perception
Reliability Responsiveness Assurance Empathy Tangibles feelings