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customer relationship management

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Five Different Orientations Toward CRM, What is CRM?, THE UNDER PINNING THEORY, CRM Systems and STEPS, Why CRM Systems are Being Used?, Steps to improve CRM, Customer’s need, How General Electric Co. Measures Customers Experience, Why CRM?, 3 Phases of CRM, Market PLAYERS of CRM’s software, Benefits of CRM, CRM Failures

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Page 1: customer relationship management
Page 2: customer relationship management

Customer Relationship Management

PRESENTED BY:

PRESENTED TO:

SUJAY KUMAR

OF BFIA 2B

ROLL NO. 75261

Mrs. PRIYA GUPTA

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101 11213

CONTENTS

Page 4: customer relationship management

― Gandhi

Page 5: customer relationship management

― Gates

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― Bezos President

Page 7: customer relationship management

This is how most business organizations look at their

Page 8: customer relationship management

What they really are

Page 9: customer relationship management

So, EVERY

Page 10: customer relationship management
Page 11: customer relationship management

What is

CRM is a cross-functional core business process concerned with achieving improved shareholder value through the development of effective relationships with key customers and customer segments.

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Page 13: customer relationship management

UNDER

▶

“ ”

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Systems and

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▶

▶

▶

▶

▶

▶

▶

▶

▶

Page 16: customer relationship management
Page 17: customer relationship management
Page 18: customer relationship management

▶

1234567

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5-10

8-1070%

3

520-85

Why ?

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╎co

llab

ora

tive

serv

ice.

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Benefits

21

345

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Failures

21

3

21

3

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END

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