Have you read an “CVF Article of the Week” for CEOs, CXOs, Marketing and

Customer People?

Death of Profit

Death of Competition

De-Commoditizing Commodities: Add Value

Total Customer Value Management by Gautam Mahajan

Why Value Creation is more Important than Value Extraction?

Business as Unusual

Death of Profit

Customer Power Requires a Mind-set Change to Improve Customer Retention and ProfitsCompanies cannot afford to lose Customers and allow profits to leak through the poor Customer experience sieve. They need to heed this. So what are they doing?……see more

Death of Competition

I have been urging companies to become more customeric and create more value. The world is changing and with smarter customers, and the older thought processes, outmoded strategies, disruptive processes, focus on profits over customers have to give way to new mind sets.…….see more

De-Commoditizing Commodities: Add Value

“Constant reinvention is the central necessity at GE…We’re all just a moment away from commodity hell.”– Jeffrey Immelt, Chairman and CEO, GE 

Like death and taxes, commoditization is a given. So what’s a business to do? The answer is to de-commoditize…but not just once…continuously!……….see more

Total Customer Value Management by Gautam Mahajan

Values and governance are often the motherhood part of corporate statements. Management often does not realize that values indeed create value for all stakeholders and essentially increase shareholder wealth. Total Customer Value Management helps you create value for all stakeholders, increase loyalty and referral sales, market share and profitability. It makes the company a better place to work in and increases teamwork while reducing pressure on price. It helps you focus on your value systems.……….see more

Why Value Creation is more important than Value Extraction

Today’s MBA’s and managers are trained to extract value. Most executives work on administering, improving efficiency, making sure things are done effectively, managing people to get the best out of them. How many are there to Create long lasting Value?...........see more

Business as UnusualThink out of the box; think radically about your business

When you are looking at Business as Usual, take some time out to look at business as unusual. Whether you run an airline, a bank, a large manufacturing company such as fertilisers, a telecom company, a railway, an electricity company, a software company you think your business is airlines, banking, agri, telecom, power, software etc. but in fact you are in people business………see more

Thanks!!!!

Gautam MahajanPresident

+91 9810060368mahajan@customervaluefoundation.comwww.customervaluefoundation.com