#C2C16

LEADFLOWTHATHELPSYOUGROW

Content,StrategyandBoostingDemandfortheModernMarketer

#C2C16

§ 213SeniorMarketingExecutives§ OnlinesurveyofB2B&“Hybrid”brand

marketers§ NorthAmericafocus§ 46%withbrands$1billion+§ 50%havetitlesofVPandabove§ Qualitativeinterviewswithleaders

fromCA,IBM,Informatica,OpenText,SAPandThermoFisherScientific

§ Complimentarydownloadatwww.cmocouncil.org

AboutTheStudy

ARECONTENTSTRATEGIESSTILLSTUCKINTHEWILD,WILDWEST?

12%

34%

28%

16%

10%TheWildWest

OneThing@ATime

IndividualPerformers

SteadilyPaced&Planned

PerformanceEngine#C2C16

HOWEFFECTIVEISDEMANDGEN?

44%

32%

22%

2%

Ineffective

SomewhereInTheMiddle

Effective

?

#C2C16

MOSTCREATED vsGREATLEADSMOSTCREATED

#C2C16

WhitePapers

Videos

Webcasts

DELIVERSGREATLEADS

WhitePapers

Videos

AnalystReports

Webcasts

SlidePreso

eBook

Infographic

Infographic

SlidePreso

ProductBrochure

CorporateBrochure

WHATDERAILSLEADFLOWSUCCESS?

① Contentnotdevelopedfortargetaudiences

② Budgetlimitations

③ Contentlacksrelevanceforaudience

④ Contentdoesnotreachthedecisionmaker

⑤ Notleveragingtherightdistributionchannels

⑥ Nocontentstrategythattrackstobusinessgoals

#C2C16

PRESENTEDBY

#C2C16