Cyber Week Holiday Shopping Flash Report

November 28, 2017

Record Digital Growth, Driven by Mobile and AIBlack Friday Biggest Digital Shopping Day of the Holiday Season

Watershed for Mobile ShoppingComputers Fall Below 50% Order Share For the First Time

AI-Powered Recommendations Have Outsized Impact on Revenue5% of shoppers engage with product recommendations; drive 30% of revenue

Thanksgiving at a Glance

Metric Value YOY

Revenue Growth 30% Up from 18%

Traffic Growth 23% Up from 16%

Mobile Traffic Share 62% Up from 56%

Mobile Order Share 46% Up from 40%

% of Shoppers that Engaged with

AI-Powered Recommendations

5% New metric

% of Revenue Driven by

AI-Powered Recommendations

29% New metric

Social Traffic Share 5.3% Up 11% from 4.8%

Average Order Value (AOV) $116 Down from $119

Discount Rate 29% flat

Free Shipping Rate 85% Up from 82%

Black Friday at a Glance

Metric Value YOY

Revenue Growth 32% Up from 21% growth

Traffic Growth 21% Up from 19% growth

Mobile Traffic Share 61% Up from 55%

Mobile Order Share 42% Up from 34%

% of Shoppers that Engaged with

AI-Powered Recommendations

6% New metric

% of Revenue Driven by

AI-Powered Recommendations

32% New metric

Social Traffic Share 4.9% Up 19% from 4.1%

Average Order Value (AOV) $121 Up from $120

Discount Rate 28% Up from 27%

Free Shipping Rate 85% Up from 84%

Cyber Monday at a Glance

Metric Value YOY

Revenue Growth 15% Up from 10%

Traffic Growth 13% Up from 9%

Mobile Traffic Share 56% Up from 50%

Mobile Order Share 37% Up from 31%

% of Shoppers that Engaged with

AI-Powered Recommendations

5% New metric

% of Revenue Driven by

AI-Powered Recommendations

26% New metric

Social Traffic Share 4.9% Up 22% from 4.0%

Average Order Value (AOV) $103Down from $105

Discount Rate 29% flat

Free Shipping Rate 89% Up from 88%

cy

November

SU M TU W TH F SA

62Bdata capture

events

17B emails sent

Unrivaled Scale in

Retail CRM

Salesforce Powers Cyber Week

Nov. 21 - Nov. 27 3.8B AI-powered product recommendations

430Mservice cases

16Mcommerce orders

344MSMS and push

notifications

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EINSTEIN

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TRAILHEAD

LIGHTNING ANALYTICS

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EINSTEIN

Salesforce for RetailThe fastest path to shopper success with AI

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Einstein Makes Salesforce for Retail Smarter

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Einstein Social Insights

Einstein Vision for Social

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Einstein Search Dictionaries

Einstein Predictive Sort

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Most Complete CRM for RetailIntelligent shopping experiences from awareness through advocacy

Audiences

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