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Rovio © 2017 Confidential. All rights reserved.
Rovio © 2017 Confidential. All rights reserved.
Autonomy, Trust and Transparency the keys of Rovio production framework
Cyril Barrow
VP operations - Rovio
From Hardware...
Who isCyril Barrow ?
to... Free to Play....
20 years leading people, products and processes
Helsinki
1 - Rovio – 12 month ago
2 - Autonomy, Trust and Transparency today
Rovio © 2017 Confidential. All rights reserved.
Autonomy, Trust and Transparency the keys of Rovio production framework
Rovio © 2017 Confidential. All rights reserved.
Rovio...12 months ago
Rovio © 2017 Confidential. All rights reserved.
We need to put a
process in place, in order to
maximize the chances of delivering
great games
Why a production framework?
Rovio © 2017 Confidential. All rights reserved.
ConceptMarket
research + prototype
Pre prod Production Soft launch Live OPS
Rovio © 2017 Confidential. All rights reserved.
Because making fun games is not enough…
We designed clear check-points in our process:
Do we have a strategy
Do we have a marketing and design plan
Do we have a production plan
We are prepared to kill games.
Rovio © 2017 Confidential. All rights reserved.
Autonomy
Trust and
Transparency
Rovio © 2017 Confidential. All rights reserved.
ConceptMarket
research + prototype
Pre prod Production Soft launch Live OPS
Rovio © 2017 Confidential. All rights reserved.
ConceptMarket
research + prototype
Pre prod Production Soft launch Live OPS
- We trust our product owners
- Product owners are autonomous
- Product owners provide transparency
Rovio © 2017 Confidential. All rights reserved.
We trust our product owners
They understand the strategy around their game
They understand the what it will take to launch their game
They can make Fun and deep games
=> Less reviews
Rovio © 2017 Confidential. All rights reserved.
Our product owners are autonomous
They understand clearly how to assess their games
They understand that user testing is paramount
They know how to validate assumption with qualitative and quantitative data
=> Less reviews
Rovio © 2017 Confidential. All rights reserved.
Product self assessment
· Strategy (market research)
audience
competition
goal
why is it a good game for us
· Marketing plan
User Acquisition
· Design
fun & depth
retention
monetisation
live operations
risks
· Production
lead time & cost
scope
people
process & risks
Rovio © 2017 Confidential. All rights reserved.
Production review What are you building?
Soft Launch review What are you trying to prove?
Global Launch review Can you get users?
Will we monetize?
Check-points are clear and allow self assessment
Rovio © 2017 Confidential. All rights reserved.
Scrum
Working Software Updated Backlog Velocity-Based Reporting
Autonomy doesn’t mean no transparency.
Rovio © 2017 Confidential. All rights reserved.
To sum up:
- Trust:
Creative teams are empowered.
- Autonomy:
Check-points are clear and allow self assessment.
- Transparency
is built in the process.
