Store Associate Training

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Course Outline• Understanding the value of professional installation• Understanding market trends and customer mindset• Simonton’s Industry-leading strengths• Website resources

• JDPower• VantagePointe

• Effective lead generation examples• Simonton product line up

• Good, Better, Best• Features vs. Benefits• Product upgrades

• Resonance• Sound and Security

• Summary

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•Cart Value•AOV•Bonus

PrioritizationGreatest return for least effort

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Let’s compare Apples to apples

Custom, Vinyl, High end, Low E, Argon

Store Window RSW Window

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• Premium Products• Insured• Background checks• Proper permit filing• Warrantees• Peace of mind• Professionalism• Local• Transferrable• Resale• Efficiency

Installed Benefits

Window industry quick facts

Contrary to yesteryear’s rule of thumb, a recent report published by www.costvsvalue.com states that replacing your windows with high quality vinyl windows now surpasses both bathroom and major kitchen remodeling projects (in project dollars recouped at resale).

Decision making criteriaMany research studies collectively agree the following factors are the most important for customers when facing a large ticket buying decision. These are rated in order of highest to fourth highest in priority:

1. Confidence in the Manufacturer

2. Confidence in the Company

3. Confidence in the Associate

4. Price

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Simonton History

Over 60 years in the building industry.

Simonton celebrates

67 years this year!

Vinyl windows since 1980

Financial Stability

Fortune Brands Home and Security Division

FBHSQuality behind every name

Recent Awards

2010

2011

“Highest in Customer Satisfaction among Window

& Door Manufacturers, FOUR years in a row”

20122013

Website Resources

http://www.jdpower.com/microsites/simonton/

http://www.jdpower.com/microsites/simonton/

A great resource for your customer from a third party! This includes information on the rankings, how Simonton was rated and even includes a great video for the

customer to watch and learn.

http://www.jdpower.com/microsites/simonton/

http://www.jdpower.com/microsites/simonton/

Not only will your customers see the power of these rankings, but they will also be able to see how Simonton rated in all categories

http://www.jdpower.com/microsites/simonton/ratings.htm

http://vantagepointe.simonton.com/

This is where your customer can learn all about VantagePoint

This is where your customer can schedule an appointment

Product line review

Double Hung

¾” Stainless Steel Constant-Force

Coil Balance Allows for a maintenance free, system

for sash stability.

Multiple Chambers Profile

Vinyl profiles are filled with 13 dead air chambers that increase window insulation

and aides structural integrality

Tilt in/Lift out SashAllow sash to tilt in for easy cleaning

Supercept Spacer SystemMakes for low conduction rates, moisture-resistance and thermal

efficiencyContoured Extruded Lift RailsAllows for easy opening –no matter how

big the window.

Flush Mounted Tilt LatchesFor a clean, smooth sash rail.

Dual Air LocksFor ventilation

Cam LockUnique designed secure

window lock

Fusion-Welded Frame and Sash

Profiles and sashes are fused together to create a weather tight, strong one-

piece unit.

Accessory GrooveFor the addition of decorative

trim & to aid in installation

3 ¼” FrameAllows to fit most

openings

⅞” Insulated Glass Unit

Double pane, Double strength glass with

Low E and Argon Gas for increased energy

performance

6500

Exterior Frame

Meeting RailMakes for a tight seal with

our patented Inter-locking/Over-lapping

design

Extruded ScreensFor strength and durability

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1/2” Stainless Steel Coil Balance Allows for a maintenance free, system for sash

stability.

Multiple Chambers ProfileVinyl profiles are filled with dead air

chambers that increase window insulation and aides structural

integrality

Meeting RailMakes for a tight seal with overlapping

interlocking design that reduces air infiltration.

Tilt in/Lift out SashAllow sash to tilt in for easy cleaning

Intercept Spacer SystemMakes for low conduction rates, moisture-resistance and thermal

efficiency

Dual Contoured Extruded Lift Rails

Allows for easy opening –no matter how big the window.

Flush Mounted Tilt LatchesFor a clean, smooth top sash.

1 Vent LatchFor ventilation.

Cam LockUnique designed secure window lock

Narrow Fusion-Welded Frame and Sash7/8” more glass top to bottom & side to

sideNew narrow profile provides more viewing area.

Profiles and sashes are fused together to create a weather tight, strong one-piece unit.

3 ¼” FrameAllows to fit most

openings

¾” Insulated Glass UnitDouble pane, Single-strength glass.

Glass packages with LowE are available.

Stepped SillBetter protection against air

and water infiltration

6100 Features

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•Best window manufacturer in the industry•Best company in the industry•Best warranties in the industry•Greatest selection of standard products•Something to fit everyone’s budget

Summary

QUESTIONS?