A Survey on small scale business Dall Mill of Sagar City, Madhya
PradeshA Project Report SubmittedIn the Partial Fulfilment of the
Requirements
For the Degree ofMaster of Business AdministrationByRavendra
Kumar Choudhary (Y142820292)MBA 2nd semester
Under the Guidance of:Mr. Anil Kumar KashyapAssistant
Professor
Department of Business ManagementDr. Hari Singh Gour Central
UniversitySagar (MP), IndiaYear 2015
ACKNOWLEDGEMENT
It is indeed of great moment to pleasure to express my senses of
per found gratitude & in daftness to all the people who have
been instrumental in making my project work a rich experience.I
would like to extend my gratitude towards business of Management
Studies Dr. H.S. Gour Central University for giving me the
opportunity about this project. I am grateful to Mr. Anil Kumar
Kashyap (Asst. Professor), for spending valuable time and
co-operating with me for successful completion of my project. I
take the opportunity for the practical knowledge of the theoretical
aspect through this project. At last I pay to my heartiest thank to
all my friends for their great support and suggestion.
Ravendra Kumar Choudhary MBA 2nd (34th Batch)
DECLARATION BY CANDIDATE
I hereby declare that the report of the survey work entitled
SMALL SCALE INDUSTRY IN SAGAR CITY is based my own work carried out
during the course of my study under the supervision of Mr. ANIL
KUMAR KASHYAP (Assistant Professor), Department of Business
management, Dr. H. S. Gour University Sagar. I assert that the
statements made and conclusions drawn are an outcome of the project
work. I further declare that to the best of my knowledge and belief
that the project report does not contain any part of any work which
has been submitted for the award of any other degree certificate in
this University or any ware other.
Ravendra Kumar Choudhary MBA 2nd (34th Batch)
PREFACEManagement studies are expected to be not only
theoretical but also practical to equip the students coming out of
Managerial Educational Institutions after having been mounded and
shaped with the knowledge of various managerial function would be
able to efficient to plan, organize, direct and control man,
material and money and contributing their respective share in the
achievement of both organization and individual motive. This would
enrich not only the individuals but also the whole humanity at
large. In this survey every effort have been made to highlight the
major aspect related to the topic entitled SMALL SCALE INDUSTRY IN
SAGAR CITY by a comprehensive study of literature and by survey
information. It is tried to give an impressive in regarding
financial sectors. To make it easier different tabular and
diagrammatic approaches have been used which helps in illustration
and understanding the theme. It gives different public &
private sectors, companies, and a market image as well as depicts
phase of their works to understand in better way.Survey report is
an important document and contains information that can be used to
find out what are the finding and how a research is carried out on
the basis of private companies, therefore different tabular and
diagrammatic approaches are used for illustration and
understanding. A good survey report is the evidence of extensive
survey and research carried out in a systematic manner.
CERTIFICATE
This to certify that the report of the project submitted is the
outcome of the project work entitled SMALL SCALE INDUSTRY IN SAGAR
CITY carried out by RAVENDRA KUMAR CHOUDHARY bearing Roll
No.Y142820292 carried by under guidance of Mr. ANIL KUMAR KASHYAP
(Assistant Professor) and supervision for the award of Degree in
Master of Business Administration of Dr. H. S. Gour Central
University Sagar (M.P.), India.
Signature of Supervisor Signature of H.O.D Signature of
Examiner
TABLE OF CONTENT NO.TitlePage no.
Cover page
Declaration
Certificate
Acknowledgement
Preface
CHAPTER 1INTRODUCTION 1
1.1Meaning of Small scale industry
1.2Objective of Small scale business2
1.3Small business in sagar city5
1.4Dall Mills overview7
CHAPTER 2MARKET PLAN AND ANALYSIS8
2.1 Target Market
2.2 Market mix11
CHAPTER 3RESEARCH METHODOLOGY & DESIGN 14
3.1Objective of the study 15
3.2Research methodology 16
3.3Data collection method16
CHAPTER 4 DATA ANALYSIS AND INTERPRETATION18
CHAPTER 5FINDINGS AND SUGGESTIONS- 29
CHAPTER 6BIBLIOGRAPHY32
CHAPTER 1 - INTRODUCTION1.1 SMALL SCALE INDUSTRYThese are the
industrial undertaking having fixed investment in plant and
machinery, whether held on ownership basis or lease basis or hire
purchase basis not exceeding Rs. 1 crore 1.2 OBJECTIVE OF SMALL
SCALE INDUSTRIES:The objectives of small scale industries are: To
create more employment opportunities with less investment. To
remove economic backwardness of rural and less developed regions of
the economy. To reduce regional imbalances. To mobilize and ensure
optimum utilization of unexploited resources of the country. To
improve standard of living of people. To ensures equitable
distribution of income and wealth. To solve unemployment problem.
To adopt latest technology aimed at producing better quality
products at lower costs.
1.3 Small business in sagar city:-
In sagar city there are many small business running.
NIC CODE NO. TYPE OF INDUSTRY NUMBER OF UNITS INVESTMENT (Lakh
Rs.) EMPLOYMENT (No.)
20 Agro based 1303 651.50 2606
22 Soda water 04 9.11 13
23 Cotton textile 13 18.11 17
24. Woolen, silk & artificial Thread based clothes. 08 16.17
22
25. Jute & jute based 01 2.15 04
26. Ready-made garments & embroidery 572 228.80 1144
27. Wood/wooden based furniture 639 33.96 918
28. Paper & Paper products 11 22.13 19
29. Leather based 12 25.19 22
31. Chemical/Chemical based 63 40.12 87
30. Rubber, Plastic & petro based 68 34.12 103
32. Mineral based 111 520.32 207
33. Metal based (Steel Fab.) 118 320.14 222
35. Engineering units 107 108.27 208
36. Electrical machinery and transport equipment 03 12.13 18
97. Repairing & servicing 509 152.70 1054
01. Others 27 5.00 40
Total 3569 2199.92 6704
1.4 OVERVIEW OF DALL MILL:- INTRODUCTION India is the largest
producer of pulses around 14.5 million tones annually. Pulses
commonly known as dal in India are an important component of both
the vegetarian as well as the nonvegetarian diet in India. Among
the North Eastern States, Assam is the largest producer of pulses.
Pulses constitute one of the main sources of protein in the Indian
diet. There are different varieties of pulses namely Chana, Mung,
Masur, Urad and Tuvar dal. Of these, Mung and Masur dal are
predominantly consumed in the North Eastern States. The conversion
of pulse grains into dal through the process of milling. Wherein
dal is split into smaller sizes rendering it convenient for
cooking. It is one of the important food processing industry
usually in the medium and small scale sector, some quantity is also
processed in the rural sector manually producing inferior quality
dal resulting in lesser revenue earning compared to milled dal. The
wholesalers perform thefollowing functions
ofmarketing:AssemblingThe wholesalers collect varieties of products
from different manufacturers and keep them in store for sale to the
retailers at the time they need them.
DispersionThe products assembled and stocked by the wholesalers
are supplied to the retailers who maybe widely scattered.
WarehousingThe goods purchased by the wholesalers from the
manufacturers and producers have to be stocked in warehouses
pending their sale to the retailers. The arrangement for such
storage is the responsibility of the wholesalers.
TransportationThe wholesalers have to move the goods from the
various factories to their ownwarehouses and from there to the
retailers stores.FinancingThe wholesalers in most cases sell goods
on creditor the retailers .Risk AssumingWholesalers assume risks
arising out of the changes in prices and demand and as well as
losses due to spoilage or destruction of goods in their warehouses
and while in transit.
Grading and PackagingWholesalers have to sort out different
grades of products according to quality and other considerations
and package the goods into smaller lots for retailers. Wholesalers.
Manufacturers need not take the trouble or incur the expenses of
procuring large numbers of small orders.
Dall Mills of Sagar CityAshirwaad Dall Mill:- Ashirwaad dall
mill is a established in 1988-89,These firm was started Mukesh
Kumar Jain.These dall mill are located in Subhash Nagar Industrial
Area, Sagar 470002. They have invested 50 lakhs Rs in 1988-89,
there are working 4 people in the firm. They have use the brand
name of Dabang dall , they also work of dall and rices, they are
not any use of advertisement support in local, but they are pramote
to website of internet . They have supply the own product wholesale
and also in retail. Bardhmaan Dall Mill:- Bardhmaan dall mill is a
established in 1989,These firm was started Choudahary Chandra
Kumar.These dall mill are located in Bhagwaan Ganj, Sagar 470002.
They have invested 15 lakhs Rs in 1989, there are working 6 people
in the firm. They have not use any brand name , they also work of
dall and oils, they are not any use of advertisement support in
local, but they are pramote to website of internet . They have
supply the own product wholesale and also in retail.
Prakash Dall Mill:- Prakash dall mill is a established in
1989,These firm was started Hukum Sahu and Gulati Sahu in
partnership.These dall mill are located in Near Hanuman tample,
Rahatgarh bus stand road, Motinagar Sagar 470002. They have
invested 1 lakhs Rs in 1989, there are working 12 people in the
firm. They haveuse the brand name of Prakash dall , they aalso work
of dall and rices, they are not any use of advertisement support in
local, but they are pramote to website of internet . They have
supply the own product wholesale and also in retail.
Prakash Dall Mill, Motinagar, Sagar city
CHAPTER-2 MARKET PLAN AND ANALYSIS MARKET POTENTIAL all India
per capital consumption of pulses is about 2.8 kg per year. In the
north-eastern region, consumption of pulses is generally higher
especially in States like Assam and Manipur. Conservatively, taking
the national consumption norm of 2.8 kg and considering the total
population of 365 lakhs in the north-eastern region, the demand for
pulses is estimated at 1,02,000 tone per year. There is no
organized dal milling activity in the north-eastern region. In
rural areas, sometimes dal milling is carried out in rice hullers.
However, generally raw dal is processed in unit in nearby areas of
West Bengal and milled dal re-enters the north-eastern states. The
total production of pulses in north-eastern region is about 85,000
tone per year, assuming that 80% of this quantity is available for
dal milling, that the new tiny units process 15% of the available
dall, there is scope for over 15 tiny units with annual milling
capacity of 700 tone of dal to be set up.
Market conditionsA successful new venture sells customers goods
and services they want or need and continually grows a base of
satisfied customers. Hundreds of people consider starting new
businesses each year and each of them will ask themselves the same
questions:- Does my product or service fill a need? Who will buy my
product or service? What will my price point be? What are the
trends in my industry? Who are my competitors?
Market research helps in the following factors:-1. Communicate
effectively The targeting can be done through advertising and
promotions. By researching your customers and their spending and
buying habits, it can create marketing campaigns to meet their
specific interests and needs.2. Identify and understand
opportunitiesThat exists in the marketplace. For example, through
primary research, you might find an opportunity to start your
business in a geographic location you had not considered before,
where little or no competition exists for your product or
service.3. Pinpoint potential obstacles or problems Through
research, it may uncover direct or indirect competitors that had
not considered before who may inhibit ability to gain a competitive
advantage in the market. It might also discover future development
plans that could include big-box retailers in the target market
location.
4. Benchmark and evaluate your success By knowing the size of
your market, how the competitors are doing and who their customers
are, it can set goals to reach the market, grow customer base and
track the relation to the competition.
2.1 Target market1. Dall is the basic needs of everyone for diet
in India.2. There buyers are all income group levels.3. Moderate
availability of the branded packaging dall and afford high class
people.4. The people who have high demand are Arahar, moong, and
channa dall.5. Mostly Channa dall are used many oter fastfood likes
Besan, Namkeen, papad etc. items are highly demanded.6. Each dall
are easily available in kirana stores, Market,Haat bazar, Mandies.
CompetitionIt is located on a strip that includes a variety of
businesses, but none of which create any competition. The other
competitive edge we have developed is the atmosphere and
reputation. Traffic is moderate to heavy, especially near the lunch
and dinner hours. Our location of the shop is a very important
competitive edge. We are there, right at the point of entering or
exiting the market. The nearest competitor is at least 5 miles
away. We will also offer more personal attention to our customers
than the larger mall retail stores.
2.2 Marketing MixIn market as there many types of products are
available so it becomes difficult for the marketers to peruse the
right segment market so that they can position their product
effectively to target customer. In order for this they use mix of
tools of marketing, which is, know as marketing mix.Marketing mix
is a set of marketing tools that the firm uses to peruse its
marketing objectives in the target market. Theses tool s can be
classified broadly into four Ps of marketing, Product, Price,
Place, and Promotion.
PRODUCT PRICE PLACE PROMOTION1. Variety1. List Price1.
Channels1.Advertisements2. Quality2. Discounts2. Coverage2. Sales
Force3. Design3. Allowances 3. Locations 3. Public Relations4.
Brand Name4. Credit Norms 4. Inventory4. Direct Marketing
CHAPTER-3 RESEARCH METHODOLOGY AND DESIGN
Research MethodologyResearch methodology is a methodology for
collecting all sorts of information & data pertaining to the
subject in question. The objective is to examine all the issues
involved & conduct situational analysis. The methodology
includes the overall research design, sampling procedure &
fieldwork done & finally the analysis procedure. The
methodology used in the study consistent of sample survey using
both primary & secondary data. The primary data has been
collected with the help of questionnaire as well as personal
observation book, magazine; journals have been referred for
secondary data. The questionnaire has been drafted & presented
by the researcher himself.
RESEARCH DESIGN:A research design is a basic plan which guides
the researcher in the collection and analysis of data required for
practicing the research. Infant the research design is the
conceptual structure which the research is conducted. It
constitutes the Blue Print for the collection, measurement and
analysis of the data.
SAMPLING PLAN:
There are collect information from 3 sample paper owner of dall
mill in sagar city. As time and costs are the major limitation that
the researcher faces.
SAMPLE DESIGN:
The process of drawing a sample from a large population is
called sampling. Population refers to the total of items about
which information is defined. Well selected samples may reflect
fairly and accurately the characteristics of the population.
Sampling Unit: The sample unit of this survey was the customers
having life insurance policies in Sagar City, Madhya Pradesh.
Sampling Technique Adopted: Interview Method with the help of
questionnaire.
3.1 SWOT ANALYSIS
Before making the decision to invest in the Dall Mill, one
should carefully analyze the associated risk factors. A SWOT
analysis can help in analyzing these factors, which play an
important role in making the decision.
STRENGTHS Continuous availability of raw material, i.e. high
qualities of many dalls. Fully automated plant of dall mills, hence
less labor involved Availability of low cost labor Product
affordable to all income groups Wide range of target market
WEAKNESSES Strict controls over labor efficiency need to be
observed to reduce the waste production to a minimum level.
Expected loss at the initial stages of the operation as a result of
sales return from the distributors. Inexperienced technical staff
as compared to the units currently in operation.
OPPORTUNITIES Changes in the current eating habits of the
people. A large number of people that are not brand loyal can be
targeted through marketing. campaign. About 60% of the Dall Market
share comprises of un-branded dall, this share can be gained
through heavy marketing campaign. Export opportunity.
THREATS Already established businesses in same industry.
Fluctuation in the price of many types of dall. Quality and verity
of the dall and is to be monitored very closely as people are more
directed towards health and safety issues. Strong competition and
high promotional activity by the competitors.
3.2 OBJECTIVE OF THE STUDY:Through this survey is conducted
academic purpose that the main objective behind the study. To find
out the various strategies to be adapted by dall mill. To find
various ways to increase production or sales of dall in Sagar city.
To know the sufficient market size of dall in sagar. To identify
various factors which to affect the quality of many veritey of
dall. To know the market position of dall mill. To know the
distribution channel of dall. To know the yearly turnover of dall
mill. To know the compitetior of dall mill.
3.3 RESEARCH METHODOLOGY:A research methodology tells you what
you have to do, to mange your projects from start to finish. It
describe every step in the project life cycle in depth so you know
exactly which takes to complete . when and how whether you are an
expert or a novice .it helps you complete tasks faster than
before.
3.4 DATA COLLECTION METHODS:
Interview Method:- This method is a conversation between two or
more people where questions are asked by the interviewer to elicit
facts or statements from the interview.Interview are a standard
part of qualitative research. A survey work is totally depend on
collection of data .or collecting all relevant information which
are necessary for survey . The collection of data means a purposive
gathering of information relevant to subject matter of
investigation from the units of population under investigation.
Data collection methods are Exploratory Descriptive
Sample design - In this survey the data collected from above
sourcesPrimary sourcesA. observation B. Questionnaire C.
Interview
Secondary data A. Books B. Internet C. Library D. News paper
Sample sizeFor owner -03Sampling area -sagar
CHAPTER-4: DATA ANALYSIS AND INTERPRITATION
FINDINGSIn a sagar city 4-5 dall mills are available at present
time,there are Vardhaman dall mill, Ashirwad dall mill, Prakash
dall mill,Apex dall mill those who postining in the last 20 or 30
years ago in sagar city. They are manufaturing the many types of
dall as toor dall, moong dall ,chana dall, masur dall, and also
cooking oil. They are used distribution channel for the selling the
wholesale ,and also retailer.Finding from interview of owners of
mills: They have not sale the packaging product. They have not use
any tag and brand of the products. They have use the truck,and havy
vehicle for the product transportaion. They dont have use any
pramotion for salling the products. Some owner says there are no
more competitior of dall mills.
LIMITATION
There are some limitations are follows:-
Annual reports and journals in the company was not readily
available. Due to time and budgetary constraint ,the sample size
was restricted. Most of the Mills owner was very busy so,they dnt
have give more time for interview and for given some information
about dall mill. Some owner dont want to give correct information
such as yearly turnover, capital invetsment etc. Some owner was
very busy in own work so they have ignore this .
SUGGESTION & RECOMMANDATION
There are some suggetions are follows: There should be improve
the quality of dall and also should given a packaging dall. There
should given brand name and make the local brand and then use for
sell. They should improve the many variety of dalls and increase
the product line. They can improve own sale the promotion of our
product from various promotional activities. There can be large
production of dalls, and then export other places and other states.
They can launch some new products in the markets.
BIBLIOGRAPHY
REFERRENCES:-
http://www.yourarticlelibrary.com/industries/small-scale-industries-in-india-definition-characteristic-and-objectives/23464
http://www.justdial.com/Sagar/M-S-Prakash-DAL-Mill--%3Cnear%3E-/9999P7582-7582-101002155221-C1B9_U2FnYXIgRGFsbCBNaWxsIGRoYW5h_BZDET
http://www.justdial.com/Sagar/M-S-Bardhman-Dal-Oil-Mills--%3Cnear%3E-/9999P7582-7582-100928210641-C7C1_U2FnYXIgRGFsbCBNaWxsIGRoYW5h_BZDET.
http://www.academia.edu/9129351/PRESENT_MARKETING_STATUS_OF_TOOR_DALL_MILLS.
http://rangra.in/other-project/11274-required-investment-for-mini-dall-mill.html.
http://www.justdial.com/Sagar/Dall-Mills/ct-10564750
JOURNALS:
http://www.theglobaljournals.com/ijar/file.php?val=July_2013_1373365935_cf2bb_02.pdf
