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19 lessons learned from 0 to $500k / year in 15 months. My talk from the DCBKK conference in 2014.
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Welcome to Content Club
Dan Norris - Co-founder contentclub.co
19 lessons learned from 0 to $500k / year
in 15 months
Dan Norris
Welcome to Content Club
Dan Norris - Co-founder contentclub.co @thedannorris
Dan’s job in 2006I had no manager and 100% autonomyI had a 6 figure budgetI didn't have to manage people They paid me even if I didn't show up - in fact more They paid for my IT training even though I was a HR adviser They gave me free train travel They let me build million dollar software systems They paid me shitloads and promoted me every year
Welcome to Content Club
Dan Norris - Co-founder contentclub.co
I’m going to be a millionaire by 30!
Welcome to Content Club
Dan Norris - Co-founder contentclub.co
I’m going to be a software entrepreneur!
Me after
WTF happened?
WP Curve today
Team of 23Co-founder in the US570 customers$42,600 monthly revenue ($40k recurring)10%+ monthly growth for 15 out of 16 months50,000+ monthly site visits
I learned some things
1. You don't learn until you launch (make decisions based on customer data and nothing else)
2. Validation is overrated - launch3. You don't need to build software to have a scalable, high growth startup4. Idea, Execution, Hustle = Success5. You can’t go it alone - build a team6. The best decisions for a first time entrepreneur are different to a seasoned
entrepreneur7. Look for product / founder fit8. Make your business look like a startup - benchmark against the best9. Aim for month on month growth not a big launch10.Content marketing is brand building not lead generation11.Build something for a large market12.Have a unique lead generation advantage13.Have a simple business model14.Measure only what matters at the time15.The key to growth is word of mouth - the first step in word of mouth is retention16.Have recurring or predictable revenue17.Don’t solve problems you don’t have18.No one understands your business like you do19.Sometimes success is hidden inside failure
Learn more
• wpcurve.com/dcbkk
• wpcurve.com/7daystartup
• wpcurve.com/blog
• @thedannorris on Twitter
• Please approach me
