Data.com Connect Presents: Kendra Lee - Creating a Lead Generation Campaign That Gets Real Results

Kendra Lee

Create a Lead Generation Campaign That Gets Results

Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com

www.klagroup.com

@KendraLeeKLA #4SalesSuccess

Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com 2

What’s Your Recognition ROI? Identify the best lead generation

campaign approach

Determine your sales strategy

Create a more effective lead generation strategy

Raise your Recognition ROI


FREE infographic

44

Resources:www.klagroup.com/datacom/RecognitionROI


Lead generation has changed


Calendar invitations

Email campaigns

Social media

BloggingWebinars

Warm calling

Texting






It isn’t working any more




4 things to examine

1. Recognition

2. Market

3. Message

4. Strategy



1. Recognition ROI

10


How well known are YOU?



You must be visible





You must be seen




2. Market


Focus on those who:

Need and value it

Can afford it

Niche by similarity

Size, industry, region

Target persona

Need


Who to target


Is your target market the right target market?

17Copyright ©2015 by KLA Group, LLC. v2.1. www.klagroup.com



3. Message

Your message Target market’s trigger events

Your differentiators

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Get the message out that

you want them to hear




Influence their thinking



4. Strategy

The Attraction Trifecta

21





4. Strategy

The Attraction Trifecta

23


MIX it up



Lead GenNurture Lead gen Nurture Call leadsNurture


Connect your strategy

Social comm

enting on the issues and content

EventLead Gen Lead Gen NurtureCall leads Nurture

Offer good content

Nurture Nurture Nurture Call leadsLead GenNurture

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4 things to examine

1. Recognition

2. Market

3. Message

4. Strategy


What’s Your Recognition ROI? Identify the best lead generation

campaign approach

Determine your sales strategy

Create a more effective lead generation strategy

Raise your Recognition ROI

Weekly Sales Tip


FREE infographic

27

[email protected]+1 303.741.6636www.klagroup.com

Resources:www.klagroup.com/datacom/RecognitionROI



Let’s connect.

Kendra Lee, PresidentKLA [email protected]+1 303.741.6636www.klagroup.com

© 2015 KLA Group, LLC. All rights reserved.Except for the inclusion of brief quotations in a review, no part of this presentation may be reproduced or utilized in any form or by any means, electronic or mechanical, including but not limited to photocopying, recording, emailing or by any information storage and retrieval system, without permission in writing from KLA Group.

Kendra LeeKendraLeeKLAKLA Group

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Data.com Connect Presents: Kendra Lee - Creating a Lead Generation Campaign That Gets Real Results