David Broadhurst Founder & Director

Language & Literacy

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When developing technology to use in the workplace, we need to first understand our target audience…

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54%  BELOW  Year  9  LITERACY  

56%  BELOW  Year  9  NUMERACY  

82%  CHALLENGED  BY  TECHNOLOGY  

CONSTRUCTION  

CONSTRUCTION  

So why introduce technology?

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•  Currently 1.2 millions Apps on the market (iOS and Android)

•  400 + new Apps are launched on iTunes every day

•  Regular people open up to 16 Apps per day

•  Super Users open around 60 Apps per day

So technology is obviously here to stay…

•  BUT only 0.01% of Apps will be considered successful

SO, how do we make technology SUCCESSFUL?

Successful Technology must be

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1) USER FRIENDLY FOR ITS TARGET AUDIENCE

BUT ADDING MORE VISUALS CAN DECREASE SPEED & USER FRIENDLINESS, SO WHAT THEN?

2) VISUALLY FOCUSSED

2 KEYS TO SUCCESSFUL TECHNOLOGY

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B) And you must be prepared to 1)  ENGAGE with what the end user

needs, not what you THINK they need

2)  ENGAGE the end user in creating the solution

By default, they then ENGAGE with the technology

A) You must be prepared to invest heavily in your software development and not go for cheap development options…

David Broadhurst Founder & Director