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Why It Pays To Be Likeable
TEDxSetonHallApril 21, 2012
@DaveKerpen, CEO, @LikeableMediaAuthor of @LikeableBook
Slideshare.net/DaveKerpen
Social Media Realities
• Social media is not free
• Social media will not bring you instant results
• Social media cannot make up for a bad product or service
#Likeable #TEDxSHU
Listen First, And Never Stop Listening
#Likeable #TEDxSHU
Responsiveness Is Not A Choice
#Likeable #TEDxSHU
#Likeable #TEDxSHU
Respond To Positive Comments TooIn Your Unique Brand Voice
#Likeable #TEDxSHU
The 4 Most Important Words In Social Media:“I’m Sorry” & “Thank You”
#Likeable #TEDxSHU
Provide Value
#Likeable #TEDxSHU
10% Off = Marketing
50% Off = Value
100% Off = Loyal customer for life
Surprise & Delight
• Incentivized fans to take action
• Created meaningful engagement leading to an increase in sales
• Free Chill Zone day increased sales 23% over previous Friday
• 50% of sales attributed to Facebook
#Likeable #TEDxSHU
Don’t Sell—Compel Customers to Buy
#Likeable #TEDxSHU
A Likeable Brand
#Likeable #TEDxSHU
