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A CMOS SURVIVAL GUIDE FROM A MARKETERS MARKETERHow to make a weird job a little less weird

David BerkowitzPrincipal, Serial Marketerdavid@serialmarketer.net

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CONTACTdavid@serialmarketer.net

www.serialmarketer.net

@dberkowitz

m.me/serial.marketer

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CREATIVITY FOR THE NEW

CONSUMER

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http://www.slideshare.net/davidberkowitz/advice-for-a-new-cmo-24019577http://www.slideshare.net/davidberkowitz/advice-for-a-new-cmo-24019577

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https://www.youtube.com/watch?v=MWd6d7PzjsQhttps://www.youtube.com/watch?v=MWd6d7PzjsQ

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Client acquisition

Client retention

Talentacquisition

Talentretention

Research studies

SXSW

Blog

Hosted events

Press

Lunch & Learns

Cannes

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Spee

d

Prov

ocat

ive

POV

Rela

tions

hips

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1. Practice what you preach2. Ask for advice3. Its okay to have fun4. Know when too much is too much5. Ask what your CMO can do for you6. Make everyone your team7. Focus on how others can get ahead8. Never eat alone9. Always know your purpose10.Stick to your core pillars11.Measure more than youre asked to12.Fight for whats yours

Lets look back atour time together

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IM FEELING SO BLUE TO LEAVE YOU!david@serialmarketer.net

www.serialmarketer.net

@dberkowitz

m.me/serial.marketer

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