Day-and-date - Digital disruption : New release strategies

PowerPoint Presentation

DAY-AND-DATEDigital disruption : new release strategies8th March, 2016

INTRODUCTIONCASE STUDIES3. THE FUTURE OF DAY-AND-DATEUNITED KINGDOM - A FIELD IN ENGLANDFRANCECHINAHOLLYWOOD THE SCREENING ROOM

1. INTRODUCTION

INTRODUCTIONWHAT IS DAY-AND-DATE ?1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATE

Online distribution: New strategies and new opportunities

INTRODUCTION1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATE

200220032005This Is Not A Love Song EMRBubbleFirst E-Premiere (simultaneously in theatres and online)First released in theatres, online and on DVDFirst released in theatres, online, and cable/satellite platformA BRIEF HISTORY


INTRODUCTIONThe Road To Guantanamo (2006) Directed by Mat Whitecross and Michael WinterbottomMargin Call (2011) Directed by J.C. ChandorA Late Quartet (2012) Directed by Yaron ZilbermanBorrowed Time (2012) Directed by LFS graduate Jules BishopWhat Masie Knew (2012) Directed by Scott McGehee and David SiegelA Field In England (2013) Directed by Ben WheatleyStranger By The Lake (2013) Directed by Alain GuiraudieNymphomaniac (2013) Directed by Lars Von TrierBeasts of No Nation (2015) Directed by Cary Joji Fukunaga45 years (2015) Directed by Andrew Haigh, 1st 1 million UK day-and-date film

1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATEA BRIEF HISTORY


6

INTRODUCTION1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATEFORAGAINSTSAVE TIMEDISABILITY/ACCESSIBILITYMORE FILMSSAVE MONEY (FAMILIES)PIRACYREACH NICHE AUDIENCEGENERATE MORE REVENUERECOUPMENT FOR PRODUCERDECREASE IN P&A

AUDIENCE

INDUSTRYCINEMATIC EXPERIENCENO SOCIAL EXPERIENCEEXHIBITORS, DISTRIBUTORS,AND SALES AGENTS REVENUES COULD GO DOWNPIRACYDISTRIBUTION TERRITORY/TERRITORY ?

AUDIENCE

INDUSTRYGENERAL ARGUMENTSHAVING THE CHOICE


http://www.digitaltveurope.net/657851/eu-reaches-agreement-on-content-portability/7

2. CASE STUDIES

UNITED KINGDOM A FIELD IN ENGLANDCASE STUDY

CASE STUDIES1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATEUNITED KINGDOM - A FIELD IN ENGLAND

TheatresTV (Film 4 Channel)Video on Demand (VOD)DVD & Blu-rayIn a field


10

1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECASE STUDIESUNITED KINGDOM - A FIELD IN ENGLAND

No commercial breaks during the film on Channel 4

Everyone worked together = SUCCESSSocial mediaDay-and-date release on all platforms did not hurt theatrical exhibition. Even the option of free TV did not deter regular, passionate cinema-goers.Q&A and filmmaking session available in cinemas and online.Marketing campaign successful for all platforms simultaneously (AdPub spend more effective) extra publicity from media interest.Largely positive audience reaction regarding film release strategy.


11

The film took 21399 on opening weekend from 17 screens at Picturehouse Cinemas

77% of the cinema audience said they knew it was available free on television, but came to the cinema to see the film anyway.

They sold 1472 DVD and Blu-Ray copies on opening weekend through HMV and Amazon (with Blu-Ray the predominant version purchased)

The total television reach for the film was 918000 viewers or 1.8% of the UK population.

1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECASE STUDIESUNITED KINGDOM - A FIELD IN ENGLAND, RESULTS


I think that any award criteria should be revised because people are absorbing films in different ways.Idris Elba about the Beasts of No Nation non-nominationcontroversy

FRANCECASE STUDY

CASE STUDIES1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATETHEATRICAL RELEASEDVDPAY TVFREE TVHISTORICAL WINDOW EXPLOITATION

THEATRICAL RELEASETVOD/DVDBluRay/SVODPAY TVFREE TVEMERGING WINDOW EXPLOITATION

SVODFRANCE - WINDOW EXPLOITATION


15

CASE STUDIES1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATETHEATRICAL RELEASEESTVOD/DVDPAY TV3 months4 monthsPAY/FREE TVSVOD /TVFREE SVOD8 monthsCanal +, OCS (cinema specialized channels)(3.2% of their revenues in cinema)20 months28 months46 months*According to the news proposition of the CNC (February 2017)FRANCE - MEDIA CHRONOLOGY*


16

CASE STUDIES36 %TV contribution to the film industry in 2015 (1)1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATE7 %CNC contribution to the film industry in 2015 (1)FRANCE - MEDIA CHRONOLOGY(1) www.cnc.fr


17

CASE STUDIES1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATETHEATRICAL RELEASEESTVOD/DVDPAY TV3 months4 monthsPAY/FREE TVSVOD /TVFREE SVOD8 monthsCanal +, OCS (cinema specialized channels)3.2% of their revenues in Cinema20 months28 months46 monthsFrench government forces them to investCNCAGREEMENTFRANCE - MEDIA CHRONOLOGY**According to the news proposition of the CNC (February 2017)


18

THE DOG THAT CHASES ITS OWN TAIL

CASE STUDIES1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATE

ESTABLISHED BUSINESS MODELREGULATION(cinema code : 768 pages)EMERGING BUSINESSMODELE-CINEMAFRANCE - CONCLUSIONSDAY-AND-DATE

What is Day-and-Date?!!!!! We just started to think about SVOD Low-budget films / no theatrical potential


20

CHINACASE STUDY

CASE STUDIES1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECHINA DAY-AND-DATE COMPAGNY

360 Internet CompanyEnlight Pictures

Xiankan


22

1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECASE STUDIESCHINA ONLINE DISTRIBUTION

30 million20 million50 million20 million75 million (1)The number of SVOD users in China (2016)+241 %(1) http://www.entcroup.cn


CASE STUDIES1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECHINA EXPLOITATION WINDOWTHEATRICAL RELEASETHEATRICAL RELEASELOW BUDGET FILMSOnline distributionOnline distributionTHEATRICAL RELEASEBLOCKBUSTERSOnline distribution2 weeks3-6 months1 month


24

1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECASE STUDIESCHINA

LOST IN HONG KONG 2016


25

1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECASE STUDIESCHINA

Yesterday Once MoreThe Left Ear


1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECASE STUDIESCHINA THEATRICAL RELEASE1.3 Billion(1)2016 China film admissions

4.1 %4.6 %14.5 %WorldU.S.A.ChinaEstimated growth in theatrical Revenues between 2014 and 2019(2).(2) http://www.inaglobal.fr/(1) http://www.entcroup.cn


27

1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECASE STUDIESCHINA CONCLUSIONComplex copyright ownershipTraditional theatrical release much more reliable than Online VOD.China market stays focused on theatrical release because the growth in theatrical revenues is still important in comparaison with other countries.


HOLLYWOOD - THE SCREENING ROOMCASE STUDY

1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECASE STUDIESTHE SCREENING ROOM HOW DOES IT WORK ?TV BOX

150$50$/view48h rentalTHEATRES+2 ticketsDISTRIBUTORSPRODUCERS40%20%30%

SCREENING ROOM COMMISSION10%


1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECASE STUDIESTHE SCREENING ROOM SUPPORTERSUNIVERSALSONYFOXWARNER BROS.NETFLIXJ.J. ABRAHMSRon HowardPETER JACKSONSTEVEN SPIELBERGMARTIN SCORSESE"We are in a moment of disruption. I love nothing more than going to the movies. That's the way it has to be. I also know I'm the father of three kids and I haven't been at a theater on opening night [with them] in probably 12 years.


1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATECASE STUDIESTHE SCREENING ROOM OPPOSANTSDISNEYCHRISTOPHER NOLANXAVIER DOLANJAMES CAMERONGUILLERMO DEL TOROFor us, from both a creative and financial standpoint, it is essential for movies to be offered exclusively in theatres for their initial release. We dont understand why the industry would want to provide audiences an incentive to skip the best form to experience the art that we work so hard to create.


3. THE FUTURE OF DAY-AND-DATE

We personnaly believe that day-and-date is gonna be the norme tomorrow33

THE FUTURE OF DAY-AND-DATE1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATEPEOPLEPeople are more and more interested by Day-and-Date People have TV/Home cinema at home (4K TV, UltraHD, 3D TV, 5.1 sound system )Despite this interest, people will continue to go to theatres (MarketCast study), Cinema on demand (OurScreen, Tugg)

Interest of people for key words Curzon Home Cinema in UK on Googlebetween 2012 and 2016 (Google Trends)


THE FUTURE OF DAY-AND-DATE1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATETHE FILM INDUSTRYMore and more pressure on exploitation windowsExperimentation Day-and-date by majors (Warner)Independent producers willing to sell their right to SVOD/VOD platform (Divines in France)

1997-2015 Window Changes of Hollywood StudiosMONTHShttp://www.360doc.com


http://www.360doc.com/content/16/0213/16/28093736_534310018.shtml35

THE FUTURE OF DAY-AND-DATE

DISRUPTIVE INNOVATION1. INTRODUCTION 2. CASE STUDIES 3. THE FUTURE OF DAY-AND-DATE

The Innovators DillemaClayton Christensen


36

The better way to predict the future is to invent it. - Alan KAY

Business

Day-and-date - Digital disruption : New release strategies