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Online Reward Technology and Debit Cards
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Click to edit Master title styleThough incentive industry is rapidly catching up with society’s
mobile and digital consumer habits, with incentive programs
translating to online and mobile environments, many
companies still want to offer tried-and-true debit card
programs. Atlanta-based incentive company Incentive
Solutions, for example, was founded in the 90s with debit card
programs as one of the early focuses. The company has since
broadened their services to include an online rewards
platform, but their debit card program still claims multiple
advantages over rewards consisting of strictly cash or checks.
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There are four distinct benefits that debit card incentive programs offer:
1. Separation from cash
2. The option of company-branded cards
3. Track employee performance and collect sales claims data
4. Flexible usage
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Cash bonuses are often associated with
salary. When a salesperson receives a
bonus of a certain amount on a paycheck
one year, but not the next, it can result in
disappointment. Debit cards have the
advantage of being disconnected from
regular salary.
1. Separation from cash
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Companies like Incentive Solution
offer the option of branding incentive
program debit cards with a company
logo. The visible brand reinforces the
program participant’s attachment to
their company. Every time participants
use their cards, it’s a reminder of their
success and their employer’s
appreciation.
2. The option of company-branded cards
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Incentive programs like Incentive Solutions’
offer the option of performance tracking
along with debit cards. The Incentive
Solution Performance Tracking program add-
on allows clients to set up promotions and
control all parameters, such as duration and
participant eligibility. Participants enter their
sales claims to earn their debit card rewards,
which can not only inspire better sales, but
provide the client with valuable buyer
information.
3: Track employee performance and collect sales claims data
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Click to edit Master title styleThe versatility of debit card use gives debit card programs an advantage over other rewards, like travel and merchandise. Participants do not have to be locked into certain items where their rewards are concerned. Many like to spend extra earnings on practical uses like gas and groceries. With debit card programs, participants have the freedom to spend on indulgences, responsibilities, or both.
4. Flexible usage
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Click to edit Master title styleDebit card programs can claim several advantages over merchandise incentives or cash-only bonuses: the disassociation from salary, the option to distribute company-branded cards, the ability to track employee performance and collect sales claims data, plus the flexibility of debit card usage. Although debit cards are an older and more established form of incentives, their advantages have not gone out of style.
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