Define “good”

Michael Roberts, The Arizona Republic

Objectives today

Define “good” = standards + workflow

Role of clear standards

How to frame clear standards

How to manage through standards

Define “good”

1. Establish a sense of urgency

2. Form a powerful guiding coalition

3. Create a vision

4. Communicate the vision

5: Empower others to act on the vision

6: Plan for and create short-term wins

7: Consolidate improvements, produce more change

8: Institutionalize new approaches

Leading in a time of change

Change

Unfreeze

Change

Refreeze

Performance Management

Future improvedperformance

Present level ofperformance

Clear goals

Resources, including staff & equipment

Organizational systems to manage the work

Staff skills, attitudes, behaviors

Compensation, recognition

Training & staff development

Staff needs&

Opportunities to Improve

Standards; “defined outcomes”

Company goal: Broad company goal, strategy

Department goal: Strategy or operation in support ofcompany goal

Team goal: Strategy or operation in support ofdepartment goal

Individual goal(s): Performance in support of team goal

Standards: Quality and workflow required to besuccessful

Directions: Instruction and expectations for work

Feedback: Coaching, praise, corrective feedback tomeet standards

Standards

• Describe expectations• Convey core skills• Focus energy and attention• Improve communication• Reinforce goals• Provide coaching opportunities• Create momentum• Foster independence• Encourage higher performance• Enhance teamwork• Reduce stress and conflict

SMART standards

• Specific: Frame a single observable outcome orbehavior.

• Measurable: Describe success in measurableterms.

• Action-oriented: Use action verbs in cleardescriptions of performance and workflow.

• Realistic: Attainable with existing skills, abilitiesor resources -- and related training.

• Time-dated: Deadline or frequency.

Slide show storyA slide show of between 12-20 images which tells a story.Each slide show story should have a sharp focus, whichoften means one main character, a specific event, or a cleartheme. The slide show story should be organized in a waythat allows the story to unfold in a logical manner through acombination of images and cutlines that convey a beginning,middle, and end. The story may move in chronological order,in blocks or chapters, or in any other clear structure. Cutlineswill usually consist of 25% photo ID material and 75%context, news or other information that tells the larger storyand builds understanding as the slide show progresses.Photographers and reporters building slide show storiesshould organize the photos in the slide show tool, write thecutlines in a Word document for editing and copy editing,then cut and paste the finished cutlines into the slide showfor final proofing prior to deadline.

Define good: Problem solving

Overheard…

“Our photographers need to learn how toshoot and edit video.”

“Since we moved online operations intothe newsroom, our editors don’t knowwhich is the priority -- print or digital.”

Overheard…

“Our photo editors are overwhelmed withall the extra photos shot by reportersusing digital cameras.”

“Our online producers also need to becopy editors on breaking news.”

Overheard…

“Reporters still won’t post big storiesonline first. They want to save them forprint.”

“It’s important that assigning editorsproduce more content using alternativestory forms.”

Define good: Communication

Directions

1. Tell the person specifically what is to bedone.

2. Demonstrate or provide examples of whatis to be done.

3. Check for understanding.4. Observe and coach as they do what you

have asked.5. Praise progress.

Positive feedback1. Begin by telling the person you want to tell them how

they are doing (in this case praise).2. Do it immediately, as close to their strong performance

as you can.3. Tell the person what they did right – be specific.4. Tell the person how you feel about what they did, in no

uncertain terms, how it helps the organization, people inthe organization.

5. Pause for a few moments to let them “feel” how good youfeel.

6. Encourage them to do more of the same.7. Shake hands or make good eye contact to make it clear

you support their success.

Corrective feedback1. Begin by telling the person you want to tell then how they

are doing (in this case, a reprimand).2. Do it immediately, as close to their poor performance as

you can.3. Tell the person what they did wrong – be specific.4. Tell the person how you feel about what they did, in no

uncertain terms, how it hurts the organization, how itmakes it harder to achieve individual / organizationalgoals.

5. Pause for a few moments of uncomfortable silence to letthem “feel” how you feel.

6. Remind them how much you value them.7. Reaffirm that you think well of them, but not of their

performance in this situation.

Define good: Your work

Examples: Define “good”

Inverted Pyramid

Most important information

Next most important

Less important

Less important

Least important

Wine Glass

Summary of entire storyBegins at the endSegues to start

StartNextNextNextNextNextNext

Ending /Kicker

Block

Overview / Central point

Sub-point 1

Sub-point 2

Sub-point 3

Summary

Story rotation

Mainphoto package11:30 a.m.4 p.m.

Lead story9a.m.Noon3pm

No. 2 story9a.m.Noon3pm

No. 3 story9a.m.Noon3pm

Home page pitches

Home page pitches

Weekly2 main art packages,story, photo, slideshow /video, data

Daily9 a.m.2 p.m.Breaking news

Shirley Peterson and FriendsHotel San Carlos202 N. Central Ave. Phoenix, AZ, 85004602-253-4121Saturday, 6:30 PM - 8:30 PMFree.Veteran jazz vocalist-pianist Shirley Peterson performs Saturdaynights in the Copper Door Restaurant, located in the historic SanCarlos Hotel in downtown Phoenix. Born in Cheyenne,Wyoming, Peterson has regularly performed in jazz clubs in NewYork City, Boston and Los Angeles. She lived and performed inMexico for several years, recorded a CD in California, andsettled in Phoenix.

ON THE WEB:www.wallawallaplace.com

The function of a Things to Do entry is to provide access information to events and activities,and enough background information to help users make a choice as consumers. The entry isnot a review.

Each entry consists of three fields:1: Event info: Event name, time, date, location, cost or ticket information2: Event description: Background and context on performers or events.3: Links: Hypertext links to related stories or other information on azcentral

1: Event info: [Information fields template]

2: Event description: The description field should run approximately 40-65 words, Thedescription consists of up to three basic elements of background information, in this order. (a.) Background: Background information that quickly identifies and conveys context on theevent, performer, or activity that will help a reader make an informed decision. Assume no priorknowledge. Be concise and specific. (b.) Connections: When appropriate, indicate any relevant sponsors, benefit recipients, orother connections that contribute to an understanding of the event. (c.) Guidance: When appropriate, additional information that can help a reader access, enjoy,participate or benefit from the event. This could include information on what to bring, how toregister or obtain tickets, how to prepare, etc.

3: Links: Hypertext links to related stories, photos, video or other content on azcentral.

Things To Do entry

5 video story forms

Event: One-time event. Ongoing, recurring event.

Guide: Tour. Orientation. Consumer or participantinformation. How-to.

Profile: Person. Place. Organization.

Slice of life: Sights and sounds, often of the familiar.

Man on the street: Quotes and views from people.

CUTLINE 1: (Petri dish)

Take a rare tour inside an anthrax lab. Northern Arizona University has the world's largestcollection of anthrax with about 2,000 strains. This photo shows gray colonies of Bacillus anthracis,the bacterium that causes anthrax.

CUTLINE 1 REVISED: (Keim and vial)

Professor Paul Keim of Northern Arizona University played a key role in analyzing anthrax from the2001 letter attacks, the worst biological attacks in U.S. history. Twenty-two people were infectedand five died. Keim’s work made his NAU laboratory one of the leading anthrax research centers inthe world. Keim is moving to a new NAU lab in 2008 that will allow him to expand his research onother dangerous germs. Keim is pictured here with a magnified photo of a vial that contains asample of spinal fluid taken from a Florida photo editor who died of anthrax in the 2001 attacks.

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