BUILDING A DESIGN DISCIPLINE IN A HYPER-GROWTH STARTUP
a designers perspective
@shalin
WHAT DOES IT FEEL LIKEon a more serious note
DESIGN AT UBERsome context
YESTERDAYdesign wasn’t a thing
MONDAY MORNING 9 AMsfo > jfk > sfo
THE DIRECTIVEreimagine the uber app experience
THE PROCESSkeep it fast and loose
DISCOVERYwhat, why, who, how
DESIGN & EXECUTIONhigh fidelity
THE START OF DESIGN @ UBER
REQUIREMENTSfinding success for design in an engineering & product culture
PRIORITIZINGhow to stay sane in an insane world
HOMEWORK EXERCISESnever settle
SPEED / VISION / QUALITYkeep the bar high
ORGANIZATIONAL STRUCTUREnever settle