LUCY GREEN

“YOU HAVE BEEN COMMISSIONED BY THE NORTHERN ECHO TO PRODUCE A NEW MAGAZINE OR NEWSPAPER PRODUCT. YOUR PRODUCT COULD BE IN ANY STYLE OR GENRE BUT IT MUST BE SELF FINANCED THROUGH SALES OR ADVERTISING. YOU MUST ALSO PRODUCE YOUR MAGAZINE FOR A SPECIFIED AUDIENCE SEGMENT WITHIN THE 16 TO 25 AGE GROUP”

MY BRIEF

HOW I INTEND TO MEET THIS BRIEF

IN ORDER TO MEET THE BRIEF I INTEND TO;

- CREATE A MAGAZINE THAT IS SUITABLE FOR THE A,B,C1 TARGET AUDIENCE THAT THE NORTHERN ECHO HAVE

- MAKE A MAGAZINE THAT IS SELF FINANCED THROUGH SALES AND ADVERTISING

- CREATED A MAGAZINE OF THE GENRE OF ‘WOMEN'S ALTERNATIVE LIFESTYLE’

- CHOSEN A GENRE OF MAGAZINE IN WHICH THERE IS A GAP IN THE MARKET FOR

- CREATED A MAGAZINE THAT MATCHES THE HIGH QUALITY OF THE NORTHERN ECHO, THROUGH WELL DETAILED ARTICLES AND HIGH QUALITY IMAGERY.

NAME

QUIRKYEASILY RELATABLE TO THE GENREENFORCES STYLE OF THE MAGAZINE

OF SIMILAR LENGTH TO OTHER WOMENS ALT LIFESTYLE MAGAZINES

REPRESENTS THE AGE OF THE TARGET AUDIENCE

FUN LIGHTHEARTED CONNOTATIONS

MY AIM

A MAGAZINE FOR FEMALES WHO ARE INTERESTED IN ALTERNATIVE LIFESTYLE

COVERS TARGET AREAS OF ALTERNATIVE LIFESTYLE FROM MUSIC, FASHION, ART AND

EVENTSIS RELEVANT TO A YOUNGER AUDIENCES

LIFESTYLEIS PERSONAL TO THEM AND THEIR NEEDS

WHY WOMEN’S ALTERNATIVE LIFESTYLE - KNOWLEDGEABLE WITHIN THE AREA

OF ALTERNATIVE LIFESTYLE SUCH AS THE TOPICS OF FASHION, MUSIC AND ART.

- I READ ALTERNATIVE LIFESTYLE MAGAZINES SO I HAVE A GOOD IDEA HOW TO WRITE ARTICLES AS WELL AS GOOD PERSPECTIVE OF WHAT AN AUDIENCE IS LOOKING FOR

- CURRENT ALTERNATIVE LIFESTYLE MAGAZINES ARE AIMED AT OLDER AUDIENCES

AUDIENCE PROFILE

- TARGETED AT THE INDIE TRIBE- AGE 16-24- PRIMARY AUDIENCE OF WOMEN- EDUCATIONAL STATUS: COLLEGE /

UNI STUDENTS- SOCIOECONOMIC GROUP C1,C2 AND

D- USUALLY ON A LOW INCOME IF

EMPLOYED

THINGS TO CONSIDER SECONDARY AUDIENCE...

- SECONDARY AUDIENCE INCLUDES PARENTS, CHILDREN AS WELL AS A MALE AUDIENCE.

- IN ORDER TO KEEP THE SECONDARY AUDIENCE HAPPY THERE WILL BE ...

NO TABOO LANGUAGENO NUDITYNO INAPPROPRIATE CONTENT

HOW I CAN TAILOR TO MY AUDIENCE- USE MODELS THAT ARE OF A SIMILAR

AGE AS MY TARGET AUDIENCE- USE EYE CATCHING COLOURS- HAVE A BALANCED TEXT TO IMAGE RATIO- USE A MIXTURE OF MODERN STYLED

FONTS- CHOOSING TOPICS RELEVANT TO THE

AUDIENCE'S INTERESTS: FASHION, MUSIC AND LIFESTYLE

- CONTENT RELEVANT TO YOUNGER PEOPLE- INCLUDE INTERVIEWS, TOP 10 AND HOW

TO ARTICLES

THINGS TO CONSIDER - THE IPSO - THE PURPOSE OF THE ORGANISATION IS TO PROMOTE AND RETAIN THE

HIGHEST PROFESSIONAL STANDARDS OF JOURNALISM IN THE UK. - ARE FOUNDERS OF THE EDITORS CODE OF PRACTICE AND ARE

COMMITTED IN MAKING SURE THAT ENSURE THAT PUBLICATIONS ADHERE TO IT.

- THE EDITORS' CODE DEALS WITH ISSUES SUCH AS ACCURACY, INVASION OF PRIVACY, INTRUSION INTO GRIEF OR SHOCK AND HARASSMENT.

- THE IPSO ALSO HANDLE COMPLAINTS AND CONDUCT THEIR OWN INVESTIGATIONS INTO EDITORIAL STANDARDS AND COMPLIANCE.

FIVE GOLDEN RULES- I WILL NOT PUBLISH ANY INFORMATION REGARDING AN INDIVIDUAL'S PERSONAL DETAILS OR

PERSONAL LIFE UNLESS GIVEN PERMISSION.

- I WILL NOT PUBLISH ANY INFORMATION THAT IS KNOWN TO BE UNTRUE OR SOURCED BY AN UNRELIABLE SOURCE.

- I WILL MAKE SURE THAT I USE MY OWN CONTENTS WITHIN MY MAGAZINE AND NOT COPY ANY INDIVIDUAL'S WORK.

- I WILL NOT DISCRIMINATE AGAINST ANY RACE, GENDER, RELIGION, SEXUAL ORIENTATION OR PHYSICAL OR MENTAL DISABILITY WITH MY MAGAZINE.

- I WILL MAKE SURE THAT I DO NOT HARASS ANY INDIVIDUAL BY INVADING THEIR PERSONAL SPACE OR BY CONTINUING TO QUESTION THEM AFTER BEING TOLD NOT TO.

12345

GENRE RESEARCH

GENRE RESEARCH CONTINUED

YOUNG ADULT MODEL

MODERN SANS SERIF FONT

INTERVIEW/INFORMATIVE ARTICLE

BRIGHT COLOUR SCHEME

INTERESTING IMAGERY

SIMPLISTIC LAYOUT

GENRE RESEARCH CONTINUED

ATTRACTIVE BRIGHT COLOURS

RANGE OF QUIRKY FONTS

UNORGANISED COLLAGE LOOK

VARIETY OF IMAGERY

SECTIONS OF TEXT HIGHLIGHTED OR UNDERLINED

LOTS OF LENGTHY TEXT

WHAT WILL I IMPLEMENT?

THE INSPIRATION FROM MY GENRE RESEARCH HAS AIDED ME IN CREATING TWO MOCK UPS INSPIRED BY THE TWO DIFFERENT MAGAZINES THAT I HAVE ANALYSED. THIS ENABLED ME TO CREATE TWO MOCK UPS WHICH DIFFER FROM EACH OTHER AND HAS ALLOWED ME TO EXPLORE

DIFFERENT LAYOUTS AND FORMATS.

MOCK UPSFOCUS GROUP- 4 COLLEGE STUDENTS- AGED 17/18- B,C1,C2- INDIE TRIBE- 2 FEMALES AND 2

MALES FROM A SECONDARY AUDIENCE

*MOCK UPSPOSITIVE

- DIFFERENT RANGE OF IMAGES

- TEXT REPRESENTS THE VINTAGE ASPECT OF THE FESTIVAL, IS TYPEWRITER LIKE.

- INFORMATIVE ARTICLE

- APPROPRIATE ARTICLE LENGTH

- INTERESTING CONTENT

- 1ST PERSON NARRATIVE

NEGATIVE

- BLAND COLOUR SCHEME

- ADD MORE IMAGES- HEADLINE IS

HARD TO READ

*MOCK UPSPOSITIVE

- VERY COLOURFUL, STRONG COLOUR SCHEME

- BUSY LAYOUT BUT EASY TO FOLLOW

- INTERESTING LAYOUT OF IMAGERY

- MIXTURE OF SANS AND SANS SERIF FONTS

- INTERESTING CONTENT

- APPROPRIATE ARTICLE LENGTH

NEGATIVE

-NEEDS A BYLINE

*CONTENTSFEATURES

- REPORT/FEATURE OF A LOCAL EVENT: THE FESTIVAL OF THRIFT

- THE POWER OF FASHION- 2015: HOW TO SPICE UP YOUR YEAR

REGULARS

- BLAST TO THE PAST: NINETIES NOSTALGIA EDITION - NEW ON THE SCENE: MUSIC REVIEWS- INTERVIEW: THE BOYS IN THE BAND

*FONTS

MASTHEAD -

SELL LINE FONT -

HEADLINE FONT -

MAIN BODY FONT -

COLOURS

ARTICLE DETAILS: COVERIMAGERY- POSITIVE, COLOURFUL

LAYOUT- SIMPLE

COLOURS- BOLD, BRIGHT, YOUTHFUL, POSITIVE, EYE CATCHING

FONTS- MASTHEAD: UPPERCASE, BOLD, PROFESSIONALCELL LINES: MODERN, UPPERCASE, MIXTURE OF BOLD AND NOT BOLD, SANS SERIF - EYE CATCHING, EASY TO READ

ARTICLE DETAILS: CONTENTSIMAGERY- POSITIVE, CONTENT RELATED, COLOURFULLAYOUT- STATIC, EXPLOSIVE ARRANGEMENT OF IMAGES IN POLAROID LAYOUT

COLOURS- &BRIGHT, BOLD, YOUTHFUL, POSITIVE, EYE CATCHING, SAME AS COVER

FONTS- TITLE: MASTHEAD FONTSUBHEADERS:Roboto, UPPERCASEMAIN BODY: SANS SERIF, SIMPLE, EASY TO READ

ARTICLE DETAILS - FESTIVAL OF THRIFTTONE - UPBEAT, ENTHUSIASTIC, INFORMATIVE, POSITIVE

LANGUAGE - 1ST AND 3RD NARRATIVE VOICE, OPINIONS AND REVIEWS

IMAGERY - COLOURFUL, POSITIVE, DETAILED

LAYOUT - IMAGEs COLLAGES IN CENTRE OF PAGE, TEXT TO THE LEFT AND RIGHT HANDS SIDE OF THE IMAGES, BALANCE IMAGE TO TEXT RATIO

COLOURS - FESTIVAL COLOURS, BOLD BRIGHT, YELLOW, ORANGE BLUE, YOUTHFUL

FONTS - TITLE: BOLD, MODERN, FESTIVAL FONT, ATTENTION GRABBINGMAIN BODY: SANS SERIF, EASY TO READ

ARTICLE DETAILS - NINETIES NOSTALGIA

TONE - INFORMATIVE, STRAIGHT TO THE POINT, PUNCHY

LANGUAGE - 2ND AND 3RD NARRATIVE VOICE

IMAGERY - WINDOW TO FUTURE SELF, COLOURFUL

LAYOUT - TEXT TO LEFT HAND SIDE OF IMAGE

COLOURS - BRIGHT, BOLD ,YOUTHFUL, MATCHES COLOR SCHEME OF MODELS CLOTHES

FONTS - TITLE: BOLD UPPERCASE, MODERNSUBTITLE: BOLD SANS SERIF FONTMAIN BODY: SANS SERIF, EASY TO READ

ARTICLE DETAILS - THE POWER OF FASHIONTONE - INFORMATIVE, ENTHUSIASTIC, UPBEAT

LANGUAGE - 1ST AND 2ND NARRATIVE VOICE, EMOTIVE LANGUAGE PERSONAL

IMAGERY - WINDOW TO FUTURE SELF, COLOURFUL, IDEAL,

LAYOUT - SCRAPBOOK LAYOUT, COLLAGED PICTURES, STATIC

COLOURS - BRIGHT, BOLD ,YOUTHFUL, COLOURFUL

FONTS - TITLE: BOLD UPPERCASE, MODERNSUBTITLE: BOLD SANS SERIF FONTMAIN BODY: SANS SERIF, EASY TO READ

MAGAZINE STRATEGY: BUDGET

COST BETWEEN £1 AND £3

USE OF MATTE PAPER

60 - 120 PAGES LONG

ADVERTISING TO CONTENT RATIO 30%-50%

OFTEN HAVE MORE STATIC COVERS

COMPETITIVE MARKET

USE OF MULTIPLE SELL LINES

CONCLUSIONS

- RUNS MANY WELL KNOWN TITLES- SPECIALISES IN A WIDE RANGE OF MAGAZINES- RUN’S WOMAN'S LIFESTYLE MAGAZINE ‘COSMOPOLITAN’, HOWEVER

THERE IS GAP IN THE MARKET FOR WOMEN’S ALTERNATIVE MAGAZINES

PAPER SIZE: A5 148mm X 210mmPAPER TYPE: MATTEPRICE: £2 PER COPYADVERTS: ⅓WEIGHT: 170gms / 135gmsDISTRIBUTION: 10,000 COPIES

DISTRIBUTER - PINEAPPLE MEDIA

PRINTING COSTS

TOTAL COST=£1139.81 FOR 10,000 COPIES

PERSONNEL RATESPERSONNEL FREELANCE HOURLY RATE

JOURNALISTS £30

PHOTOGRAPHERS £35

MODELS £10

SUBEDITORS £50

RESEARCHERS £10

LIGHTING ASSISTANT £10

STYLIST £7

OTHER ASSISTANCE £30

PERSONNEL EXPENDITURE

TOTAL EXPENDITURE= £1787

JOURNALISM £480

PHOTOGRAPHER £420MODELS £180

SUBEDITORS £300

RESEARCHERS £80

LIGHTING ASSISTANT £100

STYLIST £77

OTHER £150

EQUIPMENT COSTSEQUIPMENT COSTS HIRE RATE

STUDIO SPACE RENTAL £60 PER HALF DAY

FLASH LIGHTING STUDIO KIT £90 PER DAY

CAMERA £120 PER DAY

ADDITIONAL LENSE HIRE £34 PER DAY

QE INDEMNITY INSURANCE £100 PER DAY

EQUIPMENT EXPENDITURE

TOTAL EXPENDITURE= £2410

STUDIO RENTAL £240

LIGHTING KIT £900

CAMERA HIRE £600

LENS HIRE £170

INSURANCE £500

TOTAL EXPENDITURE

TOTAL EXPENDITURE= £5336.81

PRINTING £1139.81PERSONNEL EXPENDITURE £1787

EQUIPMENT EXPENDITURE £2410

ADVERTISING RATESADVERT TYPE COST

BACK COVER £1250

INSIDE FRONT £1100

INSIDE BACK £1000

DOUBLE PAGE SPREAD £1750

FULL PAGE £900

HALF PAGE £375

ADVERTISING SALES

DOUBLE PAGE SPREAD £1750

BACK COVER £1250

INSIDE FRONT £1100

INSIDE BACK £1000TOTAL ADVERTISING INCOME = £5100

PREDICTED SALES INCOMECOVER PRICE PREDICTED SALES

£2 x 10,000

= £20,000ADVERTISING INCOME

+£5100 ½ … 50% TAKEN OFF BY WHOLESALER AND DISTRIBUTION (25% EACH)

NET PROFIT

£9,881.59

THANK YOU FOR LISTENING, HAVE YOU GOT ANY QUESTIONS?