© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Delivering Great Search For Your

WordPress Content

Jon Handler, Amazon CloudSearch Solution Architect

Chris Scott, Vice President, Platforms Development

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Today’s Webinar

Housekeeping

Introduction to Amazon CloudSearch

• Jon Handler, CloudSearch Solution Architect

Using the Lift plugin with WordPress

• Chris Scott, Vice President, Platforms Development

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What is Search

Shoes

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Amazon CloudSearch

Pay for infrastructure you need when you need it

Low cost

No need to guess capacity

Experiment fast with low risk

We do the undifferentiated heavy lifting

Go global in minutes

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT AGENDA

• Who is the Voce Platforms team?

• Why do we need a better search for WordPress?

• How we developed Lift for WordPress

• Why we chose Amazon CloudSearch

• How Lift works

• Installing and using the Lift plugin

• Lift in the wild

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT WHO WE ARE

• Developers and designers

• We build publishing systems

• http://voceplatforms.com

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT WHY A BETTER SEARCH?

WORDPRESS SEARCH IS BASIC, LIMITED

• A simple LIKE query on the post title and content

• No ranking or faceting

• Only posts and pages are searched (and with equal

priority)

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT WHY A BETTER SEARCH?

OUR CLIENTS WANTED MORE

• Better relevance

• Custom post type support

• Ranking and faceting

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT HOW WE DEVELOPED LIFT

• Started with a functional spec based on client needs

• Created a technical spec to outline the

implementation details

• Started coding on Monday at a team offsite and

finished on Friday for an initial release

• Custom PHP, JS, CSS

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT WHY AMAZON CLOUDSEARCH?

• Doesn’t require us or our clients to host their own

search instances – fully managed

• Dynamic scalability for data/query traffic

• CloudSearch has an easy API for both search and

configuration

• Relevancy was good out of the box with the ability to

fine tune if needed

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT HOW IT WORKS

PLUGIN INITIALIZATION

• A search domain is created via the configuration API

• A default document schema is added

• A WP_Cron job is added to queue all posts for

submission via the document service API

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT HOW IT WORKS

DEFAULT DOCUMENT SCHEMA

Field Type Facet Result Search

----------------------- ------- ------------- ------ -------------

blog_id uint Yes (default) Yes Yes (default)

site_id uint Yes (default) Yes Yes (default)

id uint Yes (default) No Yes (default)

post_author uint Yes (default) No Yes (default)

post_author_name text No Yes Yes (default)

taxonomy_category_id literal Yes No No

taxonomy_category_label text No No Yes (default)

post_content text No No Yes (default)

post_date_gmt uint Yes (default) No Yes (default)

post_status literal Yes No No

post_title text No Yes Yes (default)

post_type literal Yes No Yes

taxonomy_post_tag_id literal Yes No No

taxonomy_post_tag_label text No No Yes (default)

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT HOW IT WORKS

DOCUMENT SUBMISSION

• Documents are batched

• Batches use two queues (active and closed) to

prevent race conditions

• Batches are run via WP_Cron

• Document submission errors will be retried

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT HOW IT WORKS

SEARCHING

• Hooks into WP_Query to check for a search

• Builds a boolean query from the WP_Query

• Replaces WP_Query results with CloudSearch

results

• This is all transparent to WordPress

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT INSTALLATION

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT CONFIGURATION

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT CONFIGURATION

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT CONFIGURATION

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT DASHBOARD

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT LIFT IN USE

BIG TEN NETWORK

• A large number of pages along with continually added

post content

• Not yet live in production so this is a demo of a

subset of their content

• ~6K documents using 1 small instance

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT BTN.COM – STANDARD SEARCH

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT BTN.COM – LIFT SEARCH

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT BTN.COM – LIFT FILTERS

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01. WELCOME MIKE MANUEL GENERAL MANAGER

VOCE CONNECT LIFT SEARCH WIDGET

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Do You Want Search With That?

Build your own – database, home-rolled, site search

Open source

Legacy enterprise search

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Search Challenges

Complex, expertise required

Costly, often with up-front expenditure

Long time to market, innovation and experimentation are

slowed

Operational overhead is undifferentiated work

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Amazon CloudSearch Architecture

DNS / Load Balancing

Search API Console

SEARCH SERVICE

Doc

Svc API

Command

Line Tools Console

DOCUMENT SERVICE

AWS Query

Config

API

Command

Line Tools Console

CONFIG SERVICE

Search Domain

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

CloudSearch Features

Free text, structured data, Boolean search

Customizable relevance ranking

Faceting

Fielded and Range search

Alphabetic or numeric sorting

Field weighting

Visually compare rank expressions

Reporting (zero result queries, top results, etc.)

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Resources and Q&A

Amazon CloudSearch Overview Page

http://aws.amazon.com/cloudsearch/

• 30 Day Free Trial; FAQs; Community Forum; Tutorial

• Introducing Amazon CloudSearch (Features)

• Building a Search Application Using Amazon CloudSearch

Lift Search information: http://getliftsearch.com/

Lift Search plugin download: http://wordpress.org/plugins/lift-

search/

Github page for feedback: https://github.com/voceconnect/lift-search/issues

© 2013 Amazon.com, Inc. and its affiliates. All rights reserved. May not be copied, modified or distributed in whole or in part without the express consent of Amazon.com, Inc.

Thank You!

Jon Handler / handler@amazon.com Chris Scott / cscott@voceconnect.com