Delivering Product Experiences

Yohan Totting @tyohan

KKI Internal Sharing Session

Product Experiences

Discovery Experiences

Packaging Experiences

Buying Experiences

Using Experiences

Service Experiences

DISCOVERYEXPERIENCE

Right Keywords

Look for current issue

Avoid black campaign

Right Audience At The Right Time

In The Right Channels

PACKAGING EXPERIENCE

People love unboxing

Packaging has always been a gateway to the

User Experience

Packaging is a media to tell story of your brand

BUYING EXPERIENCE

How your target buyers perceive the experience of buying a

product or service in your market

Giving the customer what they want

when they want it.

Buying Experiences = User Perspective + Buying Process

User Perspective:User needs & wants

Buying Process: Series of steps sit in between

status quo and purchase

USING EXPERIENCE

It’s solution for the pain

Don’t make me think

User Centered Design(UCD)

How Improving Using Experience?

Speed Measurability

Context Motivations

SERVICE EXPERIENCE

Communication is a contact sport, so do it

early and often

Make it personal

Giving away some free insight

Reward loyal customers, and they'll reward you

SOME EXTRA

Using storytelling to create compelling experiences that

build human connections

This is our initial reaction to the

appearance

the look and feel, the usability, our total experience with using

where we associate products with our broader life experience and associate meaning and value to them

From Like To Love

A Tale Of Two Users

John the amateur vs

Jane the veteran

–John Doe

“Experiences is your product”

Thanks