Introducing Design Thinking

A 3 hour seminar on using design methodology to solve business issues!

1.  Introduce the concept of Design Thinking to Managers 2.  Demonstrate through examples how design thinking has been used

across many business and social areas 3.  Introduce a simple 3 step process of using design thinking to solve an

issue 4.  Experience a hands on application of Design Thinking to a common

problem 5.  Connect how Design Thinking might apply to your department or

organisation.

Objectives of the 3 hour Session

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Introducing Design Thinking Using design methodology to solve business issues!

1.  Introduction to Key Concepts of Design Thinking 1.  Human-Centred Approach 2.  Problem-Solving 3.  Creativity 4.  Multiple Disciplines and Perspectives

2.  Inspiration ���Examples of Outputs of Design Thinking from different sectors and industries ���(including Service Design, Non-profit sector, Product Design)

3.  Simple Design Thinking Process 1.  Discovery and Observation, 2.  Define Problem 3.  Ideate 4.  Prototype/ Develop 5.  Validate

4.  Hands –on Mini Design Thinking Exercise ���(using a social issue such as getting people to drink more water, stop smoking etc)

1.  Discover 2.  Define Problem 3.  Ideate

5.  Discussion: ���How Design Thinking might be applied in your organisation.

Introducing Design Thinking Detailed Agenda for 3 hour Session!

25 mins

25 mins

30 mins

60 mins

20 mins

3

DESIGN THINKING PROCESS���

DISCOVERY DEFINE THE PROBLEM

IDEATE SOLUTIONS

DEVELOP PROTOTYPE

TEST/ VALIDATE

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3 hour Seminar focus

Introducing Design Thinking Sample Content!

DISCOVERY Identify Pleasure and Pain points in the customer journey

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Introducing Design Thinking Sample Content!

DEFINE THE PROBLEM

A well articulated Challenge Statement reveals an understanding of the issues from a human perspective and helps open doors to new ideas.

Ask Questions: - Why are we not succeeding? - What is holding us back? - Who do we need to move? - What people barriers must we overcome? - What do they really need?

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Introducing Design Thinking Sample Content!

IDEATION TOOLS

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Introducing Design Thinking Sample Content!

A4,  3  page  document   8

Introducing Design Thinking Participant Handout!

About Invitro Innovation!

•  Invitro Innovation is an Ideas & Innovations Consultancy, established in July 2009 in Singapore by Angela Koch.

•  Invitro exists to awaken human inventiveness lying dormant within companies. •  We consider ourselves an intervention to deliver breakthrough solutions to business and

marketing problems. •  When companies attempt to solve business, marketing or branding problems, they often

get stuck because they are unable to generate the fresh perspective required to give momentum to forward movement.

•  We work with internal stakeholders to create a ‘transformation’ from within. This usually involves a collaborative workshop process.

•  We take a low-tech, high-touch approach to Innovation.

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About Invitro Innovation Service domain!

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New Product Concepting Category Reinvention Commercial Innovation Design Thinking Deep Dives Defining Innovation Priorities Innovation Bootcamp Innovation Day Innovation Training Programs

Innovation! Brand Purpose / Visioning!

Vision and Values Brand Purpose Brand Experience Immersion

Seek to awaken Purpose within companies and Brands.

We believe employees are better thinkers and executors when guided by Purpose.

We believe customers are drawn to Purposeful entities.

Seek to awaken the Innovation instinct within companies.

We empower people with Process and Tools to solve problems through ideas.

We aim to make Innovation Tangible + Experiential.

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Some of our clients in Asia!About Invitro Innovation!

www.invitroinnovation.com