Design Thinking Workshop for Innovative Products and Businesses

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Design Thinking for

[email protected]



THAT IDEO VIDEOHTTPS://WWW.YOUTUBE.COM/WATCH?V=M66ZU2PCICM

https://www.youtube.com/watch?v=M66ZU2PCIcM

https://www.youtube.com/watch?v=M66ZU2PCIcM

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: SDASM Archives

https://www.flickr.com/photos/sdasmarchives/

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto Credit: Nationaal Archief

https://www.flickr.com/photos/nationaalarchief/


Rachleff's Corollary of Startup Success via pmarca.com

The only thing that matters is getting to product/market fit.


Could you get to product/market fit

in one week?


IMG COPENHAGEN


16 week Lean Launchpad class

in 1 week


THEY DID IT


A PLAN FOR TUITION


What makes designers effective?


DISTRIBUTED COGNITION

Photo: woodleywonderworks

https://www.flickr.com/photos/wwworks/


DESIGNERSTHINK WITH…


HANDS


POST-ITS


WALLS


•Frees up memory•Allows you to see connections•Share insights & understanding


You can get insights for

innovation with 3 techniques


1. FRAGMENTINGAND FREELISTING


Why?Make information modular in order to recombine


EXERCISE•Get out your post its• List everything you like about travel• 1 item per post-it


EXERCISE•Get out your post its• List everything you HATE about travel• 1 item per post-it


2. CHUNKINGINTO AFFINITY GROUPS


How?•Put idea with like ideas•No rules, just seek patterns• remix


Play with possible modelsRelationship to other data

Credit: Steve Portigal

http://www.portigal.com/


Play with possible models

Frequency




Play with possible models

Timeline




PATTERNS?


OPPORTUNITIES?


Why?Discover unexpected insights in the data

Photo credit Eirik Newth


3. MAPPING TO FRAMEWORKS


What is a framework?A scaffold for thinking about a problem


How?• Select a framework•Map post-its against it•Do more research/freelisting to fill in blanks


Discover hidden patterns

Why Frameworks?

Photo credit Marc Phu


Why Frameworks?Find missing areas of inquiry and fill them in.

Photo credit Marc Phu


How much/how often

PassionateIndifferent

Often

Rarely


How much/how often


Often

Rarely

eating

weddings

Replace shoelaces

?


How much/how often


Often

Rarely

High Value – Build here

High price point

Requires Marketing

Doomed


EMPATHY MAPAdrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc



MORE FRAMEWORKS

FOR YOU


MENTAL MODELS


User needs go here

Offerings goes here Opportunitie

s!

Credit: Indi Young

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: Indi Young


PARTICIPATORY ROADMAP

Learn more at eleganthack




Business Model Canvas



EVEN PPT


Freelist your points

Chunk them into themes

Map them to a story arc!

Photo taken at Duarte Workshop

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeYour meeting?


Get up! Use the walls!

Photo credit: Kevin Hoffman


Remember1. Fragmenting +2. Chunking +3. Mapping


= INSIGHTS!


LUNCH


Recap• Generate Apart, Evaluate Together• Diverse Teams, Diverse Ideas• Time is a medium, design for it.

More time + More ideas. Less time= Avoid analysis Paralysis.


BREAK

Double Diamond via Design Council


Product Idea generation

Part two



VISUAL THINKING MAKE IDEAS TANGIBLE


DRAW


NAPKIN SKETCH EXERCISE



1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES


Character, Goal, Motivation Inciting Incident

Problem Crises

Climax (product saves day)

Return home changed


ONE MINUTE PITCH.


DOTMOCRACY


DRAW DEEPERThis time, show the product

Image from http://www.nurahmadfurlong.com/2011/01/dabbling-html5-css3-media-queries-studentology-website/


ONE LAST ROUNDDraw, Pitch, vote

Image from http://alistapart.com/article/sketching-the-visual-thinking-power-tool


PARTICIPATORY ROADMAP

Learn more at eleganthack




Process• Show winning Comic Strip• Show winning Interface• Do participatory roadmap exercise

1. Swap features2. Stack rank features3. “If you could add just one”


Business Model Canvas




Use the frag/chunk/map even for peer feedback!


THANK YOU@CWODTKE

WWW.ELEGANTHACK.COM


Learn More:Books

Eleganthack.com for participatory roadmaps


APPENDIX


VALIDATE


INTRODUCTION TO LEAN


EXPERIENTIAL LEARNINGFrom Ed Batista http://www.edbatista.com/2007/10/experiential.html

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeFrom Google Vetures Design Sprint http://www.gv.com/lib/the-gv-research-sprint-a-4-day-process-for-answering-important-startup-questions


ONE: WHO DO YOU TALK TO?


TWO: WHAT DO YOU ASK?

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share Alike96

USE A SCRIPT‣Introduction‣Get them comfortable

http://www.indiana.edu/~audioweb/T284/krug_questions.html


THREE: WHAT DO THEY DO TO SHOW YOU?


FOUR: MAKE SENSE OF YOUR FINDINGS

You know this one.


MAKE THE NEXT THING


PROTOTYPING



DRAWING EXERCISES



