Designing business outcomes

@eleybourn@eleybourn

Designing Business Outcomes

Evan Leybourn

Agile India, 2017

A #noprojects primer

@DipeshPala@eleybourn

What exactly is a project?

A temporary endeavor undertaken to create a unique product, service or

result.


What is #noprojects?

The alignment of activities to outcomesmeasured by value, constrained by guiding principles and supported by continuous delivery technologies

@eleybourn

The continuous culture

Continuous delivery, deployment, monitoring, strategy, planning, design, marketing, feedback, business, finance


Funding #noprojects

Change the question – not “how much will this cost?”, but rather “how much is

it worth?”


Outcomes over outputs

Outcomes are valuable, planned, slowly changing and define a common direction

for all work


Outcome profiles

Outcome Title:Description: Measure:

Baseline:Target:

Dependencies:

Owner:


Outcome profiles

Outcome Title: Active subscribersSubscribers who have logged into the CN app more than once and have completed 80% of their user profile

Measure: # of active subscribers

Baseline: 0 (pre-launch)Target: 100,000 in 3

monthsBudget: $6,750,000

Dependencies:

None

Owner: Modern Major General


Outcome profiles

Outcome Title: Staff SatisfactionHappy staff are productive staff. Unhappy staff are expensive staff.

Measure: 1. Retention2. NPS

Baseline: 1. 94%2. 6+

Target: 1. 98%2. 8+

Budget: $1,550,000Dependenci

es:None

Owner: Grand High Poohbah


Outcome profiles

Outcome Title:Description: Measure:

Baseline:Target:

Dependencies:

Owner:


Working principles

Common, agreed, and prioritised constraints that shape all activities

(e.g. quality, communication, staff engagement, security, or branding)

@eleybourn

Evan Leybourn

IBM GBS

[email protected]@eleybournslideshare.net/eleybournsg.linkedin.com/in/

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