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2011 Digital Marketing Strategy
“This year has the chance to unleash the most complete Tigers team since the 2006
squad went to the World Series.”
-Jason Beck, MLB.com
2010 Season Ticket Base:
~13,000[1]
2011 Season Ticket Base Goal:
15,000+1 The Detroit News, 2011
“Order your tickets today for exclusive
video access!”
32%
68%
Digital MarketingTraditional Marketing
2011 Marketing Budget