App Development with VMforce

Quinton Wall: salesforce.comRamnivas Laddad: VMware

Developers

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

What is this session about?

The Current State of Software Development

Identify ‘typical’ VMforce Use Cases

Gets hands on with VMforce

What’s next for VMforce

RL 5

Technologies “Я” Us

Quartz

Struts

RMI

JMS

JPA

Hibernate

JDBC

JMX

CORBA

JavaSpaces

JTA

JSF

Web Services

ESBSecurity Clustering

Caching

SOAP

TopLink JAXB EJB

Servlet

JSF

Mail

Testing

Scripting

AJAX

OSGi

Reporting

Batch Job

LDAP

State of Software Development

RL

Traditional Software Development

Complexity is increasing at rapid pace– More functionality

– Complex integration

– Higher stake in quality

– Confusing technology landscape

Coping with complexity a challenge

RL

Inherent vs. Apparent Complexity

ImplementationFunctional logic

Implementation overhead

Inherent complexity

Apparent complexity

What can we do about this?

RL

Many facets of complexity

Development complexity– Isolating stable business logic from fast-shifting

technology choices

– Creating high quality systems

– Responding to changing business needs

Deployment and operations complexity– Choosing the right hardware, operating system,

web/application server

– Monitoring applications

– Responding to scalability needs

– Dealing with hardware- and system-level failures

– Upgrading without substantial down time

Spring

VMforce

RL 15

Want Proof?

Demo: Spring Roo & VMforce

What did we just do?

What is VMforce?

We run it for you in our cloud

Managed Java StackAutomatic Scalability

Backups and DR

Pre-integrated to Force.com database

Develop your Java app locally

EclipseSpring Framework

JPA

Your Java apps can leverage Force.com services

Relational cloud databaseSecurity & user management

Search & Chatter APIsReporting

Why VMforce?

We run it for you in our cloud

No complex HW and SW stacks to build,

tune, scale, patch and upgrade

Trusted performance, reliability, backup, and

disaster recovery

Develop your Java app locally

Leverage existing Java skills and assets

Your Java apps can leverage Force.com services

Centralize data managementCentralize user management

Faster time-to-value

Enterprise Java Developers Don’t Have a Path to the Cloud

?6 Million Java Developers

VMforce brings the cloud to Java Developers

6 Million Java Developers ?QW 20

VMforce Multi-tenant JVM Cloud

JVM

Servlet Engine

It gets its own servlet engine and JVM

How VMforce works

.war

You deploy a Java Web App

It connects to Force.com using existing APIs with JPA layer

Force.com

API

Force.com provides the database for your Java app

Your app gets search, reporting, mobile and all other Force.com services out of the box

Why JPA?

Standard way to access relational data

Many implementations– Hibernate, EclipseLink, OpenJPA, DataNucleus

Favored approach even with non-relational databases– Google App Engine (Big Table)

– SimpleJPA (Amazon SimpleDB)

Works well with tools such as Spring Roo

Hibernate only works with JDBC drivers.

DataNucleus’s SPI is a better fit for Force.com DB

Typical VMforce Use Cases

Integration apps

VMforceApp app = new VMforceApp();Policies__c[] result =app.getPolicies(customerId);

public SObject[] getPolicies(String id) { return convert2SObject( soap.getPolicies(id));}

Force.com Java App On Premise

Delegate complex integration logic to Java tier

Reuse existing Java assets (e.g. mapping, parsing logic)

Delegate work to Java skilled people

Data processing apps

Delegate heavy-weight processing to Java tier

Reuse existing Java assets, libraries etc

Delegate dev work to Java skilled people

VMforceApp app = new VMforceApp();SObject[] result = app.process(sobjects);

public SObject[] process(SObject[] input) { return myMagician.performMagic(input);}

VMforceApp app = new VMforceApp();app.process(sobjects,callback);

public void callback(SObject[] result) { checkResults(result);}

Force.com VMforce App

sync

async

Authenticate with Salesforce Login

Redirect for authentication

Logged in as Scottto VMforce App

Unauthenticated request

Force.com

Access Force.com data as Scott

Hybrid Apps. Leverage Force.com ServicesPublic Private

Single Data Source

Force.com DBQW

Real World Example: E-Commerce before VMforce

Subscription & Billing Services

Decrypt HMAC-SHA(Not supported in Apex)

CloudConversion native App

Respond with specific SOAP Message(Not supported in Sites)

Real World Example: E-Commerce with VMforce

Summary

VMforce brings the cloud to Java

Developers

Code the way you know, and you want!

Simplified Development– Spring: Java Dev

– Force.com: DB & Services in the Cloud

– VMforce: Cloud Deployment

VMforce Use Cases

Force.com Databases & Services

Where to get more info

Vmforce Lab!– Magnolia C (get hands on, and free stuff!)

VMforce Developer Home Page– http://developer.force.com/vmforce

VMforce FAQ– http://wiki.developerforce.com/index.php/Tech_talk:_VMforce_techtal

k_FAQ

Vmforce Webinar Series– http://wiki.developerforce.com/index.php/VMforce_Spring_for_Force.

com_Developers?d=70130000000FK2U

qwall2@salesforce.com

App Development with VMforce

D I S C O V E R

Visit the Developer Training and Support Booth in Force.com Zone

Discover

Developer

Learning Paths

Developer training, certification and support resources

S U C C E S SFind us in the Partner Demo Area of

Force.com Zone 2nd Floor Moscone West

that help you achieve

Learn about Developer

Certifications

Remember. . .

Check Chatter for additional session information

Get your developer Workbooks and Cheat Sheets in

the Force.com Zone

Visit for more information related

to this topicDon’t forget the survey!

How Could Dreamforce Be Better? Tell Us!

Log in to the Dreamforce app to submit

surveys for the sessions you attendedUse the

Dreamforce Mobile app to submit

surveysEvery session survey you submit is

a chance to win an iPod nano!

OR