“Study and Analyze in detail the weedicides purchasing pattern and methodology adopted by sugarcane

factories and Cane Development Council in A.P.”

College guide:Dr. V.K.Jaya Raghavendra raoPrincipal ScientistNAARM, Hyderabad.

Company guide:Mr. Firoz AhmedManger (R&D)Dhanuka Agritech Ltd., Hyderabad.

presented by :Rudrakshi Durga Thilak

Post Graduate Diploma in Management (Agriculture)National Academy of Agricultural Research Management, Hyderabad

(Indian Council of Agricultural Research)

1

Flows of Presentation

2

ObjectiveStudy areaMethodologyArea distribution of sugarcane in IndiaAndhra Pradesh sugarcane scenarioWeed management practicesSatisfaction level on current practice of controlling weeds in SugarcaneConstraints in herbicide scenarioCyperus rotundus intensity in sugarcane fieldsBest way to educate farmersMethodology followed in purchasing and distributing herbicides by Cane Development Council and Sugar FactoriesFactors influencing CDC and sugar factory in purchasing herbicidesFactors considered while purchasing herbicidesSuitable Approach in making the buying process acceptable to sugar factory and CDCConclusions

OBJECTIVES:

• To arrive the correct process/methodology adopted in purchase of weedicides by Sugar Factories&CDC.

• To list out & review the factors that are influencing in the process at both factory level & CDC level.

• To evolve the suitable approach by the company in making the buying process smooth & acceptable to both factories & CDC.

3

Study Area

4

Methodology

• Nature and Source of Data:

Primary data is collected from the farmers and dealers with personal

interviews.

Secondary data is collected from Department of Economics and Statistics,

Websites of Department of Industries and Commerce, Commissionerate of

Cane Development, Govt. of A.P.

5

• Sampling Procedure

Judgmental sampling procedure was followed in selection of districts and

sugar factories. Simple random sampling procedure was followed in selecting

farmers.

Sample Size : Sugar Factories - 07

Farmers – 2 – 3 per factory (20)

CDCs – 1 per district

Dealers – 1 – 2 per factory (05)

Data Collection:

Data collected by pre tested questionnaire which contains both open ended and

closed ended questions.

Data Analysis:

The data collected is properly decoded and used for analysis. The data was

analyzed in MS Excel.

Nov-14 6

Indian Sugarcane Scenario:

7

4%4%

9%

1%

19%

0%8%

5%2%

2%

44%

2%

Andhra Pradesh

Gujarat

Karnataka

Madhya Pradesh

Maharashtra

Orissa

Tamil Nadu

Bihar

Haryana

Punjab

Uttar Pradesh

Uttarakhand

A CAGR of 1.24%, 0.95% and -0.28% is visible in area, production and yield respectively

Major states are:UPMaharashtraKarnataka &TN

Annual Growth rate in Andhra Pradesh Sugarcane area, production and yield

8

-25.00%

-20.00%

-15.00%

-10.00%

-5.00%

0.00%

5.00%

10.00%

15.00%

-30.00%

-20.00%

-10.00%

0.00%

10.00%

20.00%

30.00%

40.00%

Area

Production

Yield

A CAGR of -0.78%, -0.97% and -0.19% is visible in area, production and yield respectively.

Results and Discussion

Weed management practices:

9

Medak Nizamabad Karimnagar

Type of

Operation

No. of

times

Cost/acre (in

Rs.)

Avg

No.of

labor No. of

times

Cost/acre (in

Rs.)

Avg

No.of

labor No. of

times

Cost/acre (in

Rs.)

Avg

No.of

labor

Manual

Weeding3 2230.2

3

3 2225..3

3

3 2233.12

3

Chemical

Weeding1.5 1730.2

1

1.5 1708.11

1

1.5 1900.12

1

Total

(in Rs.)3960.2 3933.44 4133.24

Farmers are paying more for manual weeding than other types.

Satisfaction level on current practice of controlling weeds in Sugarcane

67%33%

7.1(b) Nizamabad

Highly Satisfied

ModeratelySatisfied

10

67%33%

7.1(c) Karimnagar

Highly Satisfied

ModeratelySatisfied

70%

30%

7.1(a)Medak

Highly Satisfied

ModeratelySatisfied

constraints in herbicide scenario:

00.5

11.5

22.5

33.5

44.5

5No Effective Control

Effects soil health

Slow growth of plantsSugarcane plant dies if

herbicide come in contact

Control for less duration

Constraints

Constraints

11

No Effective control > Effects soil health > Slow growth of plants > Sugarcane plant dies if come in contact > Control for less duration.

Cyperus rotundus

• Cyperus rotundus (coco-grass, Java grass, nut grass,purple nut sedge], red nut sedge

• Cyperus rotundus is a perennial plant, that may reach a height of up to 140 cm (55 inches).

• The names "nut grass" and "nut sedge" – shared with the related species Cyperusesculentus – are derived from its tubers, that somewhat resemble nuts, although botanically they have nothing to do with nuts.

• Weed pulling in gardens usually results in breakage of roots, leaving tubers in the ground from which new plants emerge quickly.

• Ploughing distributes the tubers in the field,

worsening the infestation

12

40%Moderate

40%Low

20%High

(a) Medak

Moderate

Low

high

%80 Moderate

20% Low

Nizamabad

Moderate

Low

67% Moderate

33%Low

(c) Karimnagar

Moderate

Low

Intensity of Cyperus rotundus in sugarcane fields

Farmers are moderately satisfied

Best Way to educate farmers:

00.5

11.5

22.5

33.5

44.5

5Field demonstration

Farmer meetings

Village campaignsFree Samples

Posters andPalmphlets

Ranking of Promotionalactivities given by farmers

14

.

Methodology followed in purchasing and distributing herbicides by Cane Development Council and Sugar

Factories:

Cane Development Council

Sugar Cane Factory

Farmer

CDC form Approved by Cane staff

Payment

Herbicides

Herbicides

CDC Form availed at CDC

15

Political Economic Social Technological

Government change.

Change in policies and regulations.

Change in CDC body.

Change in Ex-officio of CDC.

New norms both at CDC and factory.

Funds received. Budget allotted

to weedicides. Impact of cost

of weeding. Cost of

weedicide. Impact of

previous year returns.

Farmers’ adoptability to new weedicide.

Perception over the brand or company.

Relation between the factory and CDC official with the company.

Ethical issues

Effectiveness of weedicide.

Impact of chemical formulation on main crop.

Field trail results.

Previous year results.

16

Factors influencing CDC’S and sugar cane factories while considering herbicide purchase:

Feasible approach By the company to evolve, in making the Buying process smooth:

0

1

2

3

4

5

6cost effective

dosage

usage method

Broad spectrum

Longitivity

Less phytotoxic

Factors considerd while purchasing anherbicide

17

This chart illustrates the Low price Initiation is the main extracted aspect

• Medak• Farmer’s suggest cdc to procure an herbice which is effective control of cyperus

• Nizamabad• Farmers suggest cdc to procure an herbiced which is cost effective

• Karimnagar• Farmer’s suggest cdc to procure an herbice which is effective control of cyperus &

also cost effective

18

CONCLUSION

• 10-15% of total cost of cultivation is spent on weed management

• Farmers in all the surveyed districts follow manual, weeding along with chemicalweeding at appropriate times in sugar cane field.

• In order to avoid high labor many farmers rely more upon herbicide or chemicalcontrol of weeds.

• Farmer satisfaction level on current weed management practices is moderate

• Farmers are ready to accept new herbicide which are beneficial to their weedingpractices and they are well acquainted to accept a product which enhances theiryield.

• In this arena of marketing to the extent of understand as the vast farmers needthe product which can be affordable .

• The move of the company is to be with low cost start up so that farmers can behabituated with the product for a period of time.

19

Learnins:

• An experience to work with a giant agro-chemical company.

• Work planning and Time management.

• How to organize an survey.

• Interaction with farmers at different locations.

• Brief knowledge on sugarcane cultivation and procedures of weedicides supply chain.

Nov-14 20

21