Diaconiţă Alexandra Elena Grupa 8218

The responsibilities of a Marketing Director

The role of the marketing manager

1. Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan. 2. Assume overall responsibility for developing the annual marketing plan for the organisation ; for strategic market planning ; market research programmes ; field force activities, and control of the marketing budget. 3. Prepare new product marketing plans for product introductions in cooperation with senior management colleagues in Medical, Health Economics, Finance, Sales and Marketing. 4. Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team. 5. Participate on relevant Medicines Australia and other industry committees ensuring that the company has a high level of professional standing.

6. Develop ongoing contact with key opinion leaders, patient support groups and other healthcare organisations to ensure that significant developments in the field are identified and monitored. 7. Ensure that the systems are in place whereby all Sales and Marketing staff including representatives are familiar with the provisions of the Code of Conduct of Medicines Australia. 8. Organise and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programmes are reviewed. 9. Report on marketing committee and strategy group activities to senior management colleagues. 10. Responsible for performance appraisal of marketing and sales managers and for providing training and development opportunities including a national sales and management training programme. 11. Assist the Managing Director in establishing pricing policies.

Many organisations have marketing departments, meaning that marketing executives can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organisations. The responsibilities of a marketing executive vary depending on the size of the organisation and sector, and whether the focus is on selling a product or service or on raising awareness of an issue that affects the public.

Key responsibilities of the marketing manager / director vary according to the business but can include: - Instilling a marketing led ethos throughout the business - Researching and reporting on external opportunities - Understanding current and potential customers - Managing the customer journey (customer relationship management) - Developing the marketing strategy and plan - Management of the marketing mix - Managing agencies - Measuring success - Managing budgets - Ensuring timely delivery - Writing copy - Approving images - Developing guidelines - Making customer focused decisions

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BIBLIOGRAFIE

1. http://www.marketing-made-simple.com/articles/marketing-manager-role.htm#.VL2N0UeUcRF2. http://www.pmpconnect.com/marketing_director_description.htm