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GENERATION Y AND ONLINE CONSUMPTION

“Digital is reshaping the grocery shopping experience in the post-recession economy,

as consumers turn to new channels to help plan their shopping trips”.

-Gretchen Joyce, COO at MaxPoint Interactive

Generation Y is fast becoming the largest

consuming segment among all age-based demographics

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Source: Forrester Research Online Retail Forecast, 2012 to 2016

INCREASING TREND TO SHOP ONLINE

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GEN Y -- THE PRIMARY CONSUMER

AVERAGE WEEKLY SPENDING ON FOOD

July 9-12,2012 // GALLUP

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• More than 90% of shoppers regularly research products online before purchasing them in-store.

• More than 40% of mothers responsible for grocery shopping and those in the 25-54 age group indicate that in the past year they have started shopping at multiple grocery stores to get the best prices and deals.

• 60% decide which brand to purchase while they are in the store based on price, coupons and special promotions.

PRICE IS PARAMOUNT

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INSIDE THE 21ST CENTURY GROCERY CONSUMER

CONSUMER SELECTION BASED UPON

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A marketing platform to connect next generation shoppers with local vendors

A PROFILE-BASED PRICE AGGREGATOR75% of consumers choose store based on

price alone. Dice Price provides a platform to service this demographic of consumers.

PLATFORM FOR VENDORS TO FEATURE PRODUCTS

Dice Price also provides vendors with a platform to compete against other vendors on select (or even all) items such as alcohol or produce.