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Dietary SupplementsA Quick Overview of the US Health & Wellness
Market
* Source: CRN 2015 Consumer Survey - www.crnusa.org
WHAT IS A DIETARY SUPPLEMENT? The majority of adults in the United States take one or more dietary supplements
either every day or occasionally. Today's dietary supplements include vitamins, minerals, herbals and botanicals,
amino acids, enzymes, and many other products. Dietary supplements come in a variety of forms: traditional tablets, capsules, and powders, as well as drinks and energy bars.
Popular supplements include vitamins D and E; minerals like calcium and iron; herbs such as echinacea and garlic; and specialty products like glucosamine, probiotics, and fish oils.
Dietary supplements are products intended to supplement the diet. They are not drugs and, therefore, are not intended to treat, diagnose, mitigate,
prevent, or cure diseases. The FDA is the federal agency that oversees both dietary supplements and
medicines.
* Source: CRN 2015 Consumer Survey - www.crnusa.org
USAGE OF DIETARY SUPPLEMENTS
The Percentage Of Americans Who Take Dietary Supplements Has Remained Consistent Over The Past Five Years
2011 2012 2013 2014 2015
69%
68% 68% 68% 68%
* Source: CRN 2015 Consumer Survey - www.crnusa.org
THE DIETARY SUPPLEMENT LABEL All products labeled as a dietary supplement carry a Supplement Facts panel that
lists the contents, amount of active ingredients per serving, and other added ingredients.
The manufacturer suggests the serving size, but you or your health care provider might decide that a different amount is more appropriate for you.
FDA requires that certain information appear on the dietary supplement label: General information
Name of product (including the word "supplement" or a statement that the product is a supplement)
Net quantity of contents Name and place of business of manufacturer, packer, or distributor Directions for use
* Source: CRN 2015 Consumer Survey - www.crnusa.org
CONFIDENCEThe percentage of Americans who expressed overall confidence in the safety, quality and effectiveness of dietary supplements has remained consistent over the past five years.
2011 2012 2013 2014 2015
84%
85% 85%
83%
84%
* Source: CRN 2015 Consumer Survey - www.crnusa.org
CONFIDENCE78% of supplement users have OVERALL CONFIDENCE that dietary supplements deliver what they say on their labels
Most supplement users age 18 – 34 (66%) anticipate their supplement use will increase over the next five years
78% of Americans agree dietary supplements are a SMART CHOICE for a HEALTHY LIFESTYLE
* Source: CRN 2015 Consumer Survey - www.crnusa.org
ARE DIETARY SUPPLEMENTS STANDARDIZED? Standardization is a process that manufacturers may use to ensure batch-to-
batch consistency of their products. In some cases, standardization involves identifying specific chemicals that can be
used to manufacture a consistent product. The standardization process can also provide a measure of quality control. Dietary supplements are not required to be standardized in the United States. No legal or regulatory definition exists in the United States for standardization as
it applies to dietary supplements. Some manufacturers use the term standardization incorrectly to refer to uniform
manufacturing practices; following a recipe is not sufficient for a product to be called standardized.
Therefore, the presence of the word "standardized" on a supplement label does not necessarily indicate product quality.
* Source: CRN 2015 Consumer Survey - www.crnusa.org
WHAT DO THEY TAKE?Vitamins and minerals are the most popular category of dietary supplements.
Sport Nutrition & Weight
Management25% of supplement users take sports nutrition or weight management
supplements
Specialty Supplements
45% of supplement users take specialty supplements
Herbals and Botanicals
31% of supplement users take herbals and botanicals
Vitamins and Minerals
98% of supplement users take vitamins and minerals
protein energy drinks
hydration drinks
garcinia cambogia
green coffee
amino acids
recovery drinks
creatine
omega-3 fiberprobiotics glu-
cosaminemela-tonin
CoQ10
digestive enzymes
green teacranberrygarlicginsengechi-naceagingko biloba
multivi-taminvitamin dvitamin ccalciumvitamin b
* Source: CRN 2015 Consumer Survey - www.crnusa.org
WHY DO PEOPLE TAKE SUPPLEMENTS?Supplement users have good reasons for taking them.
51%Overall
health and wellness benefit
30%Fill
nutrient gags in
diet
29%energy
27%Immune health
25%Bone health
25%Heart health
* Source: CRN 2015 Consumer Survey - www.crnusa.org
THE REASONS CONSUMERS TAKE DIETARY SUPPLEMENTS
Male Supplement Users
44%
30% 28% 28%
Overall Wellness EnergyImmune Health Heart Health
Female Supplement Users
56%
34% 31%
Overall Wellness Fill Nutrient GapsBone Health
* Source: CRN 2015 Consumer Survey - www.crnusa.org
DIETARY SUPPLEMENT USE IN US ADULT MEN VS WOMEN BY GENERATION
Elders
Boomers
Generation X
Generation Y
79%
74%
69%
62%
68%
63%
69%
61%
US Adult Women US Adult Men
* Source: CRN 2015 Consumer Survey - www.crnusa.org
Dietary supplement consumers are more likely to engage in other healthy habits than people who do not take supplements.
HEALTHY HABITS
* Source: CRN 2015 Consumer Survey - www.crnusa.org
OPEN A DIALOGUESupplement users talk with their doctor about the supplements they take —you should, too!
* Source: CRN 2015 Consumer Survey - www.crnusa.org
OPEN A DIALOGUE ABOUT SUPPLEMENTS WITH DOCTORS
69% of supplement users say their physician has talked to them about the BENEFITS of taking supplements
Nurse practitioners, pharmacists, registered dietitians and other health care practitioners are also good resources for dietary supplement information.
55% of supplement users identify medical doctors/physicians as a TRUSTED SOURCE for reliable information on supplements
* Source: CRN 2015 Consumer Survey - www.crnusa.org
SUMMARY USAGE
68% of Americans take dietary supplements
CONFIDENCE 84% of Americans express overall confidence in the safety, quality and effectiveness of
dietary supplements
HEALTHY HABITS Dietary supplement consumers are more likely to engage in other healthy habits than
people who do not take supplements.
OPEN A DIALOGUE 85% of supplement users let their doctor know about their use of dietary supplements
* Source: CRN 2015 Consumer Survey - www.crnusa.org