Digital Change Management

On the potential application of Social Media in the context of change…

A brief synopsis

What is Change

Management?1) Change management is a systematic approach to dealing with change, both from

the perspective of an organization and on the individual level. A somewhat

ambiguous term, change management has at least three different aspects,

including: adapting to change, controlling change, and effecting change. A proactive

approach to dealing with change is at the core of all three aspects. For an

organization, change management means defining and implementing procedures

and/or technologies to deal with changes in the business environment and to profit

from changing opportunities.

2) Successful adaptation to change is as crucial within an organization as it is in the

natural world. Just like plants and animals, organizations and the individuals in

them inevitably encounter changing conditions that they are powerless to control.

The more effectively you deal with change, the more likely you are to thrive.

Adaptation might involve establishing a structured methodology for responding to

changes in the business environment (such as a fluctuation in the economy, or a

threat from a competitor) or establishing coping mechanisms for responding to

changes in the workplace (such as new policies, or technologies).*

* Source: http://searchcio-midmarket.techtarget.com/definition/change-management

Tasks and Actions

PARTICIPATE

QUALIFY

COMMUNICATE

The most basic Change

Model

Refreezing

Re-create Win new energy

MovingDevelop vision Initiate change

UnfreezingShake up Illustrate need for change

Encountering the Digital

Change1. By now Change Management is of importance as…

• there is more and more change

• change is increasingly accelerated

• the wake of the workforce includes emotions to change

• stronger feedback effects between management and employees arise

• By now Change Management is of importance as…

2. Therefore we have to improve the following…

• faster respomse to change

• consideration of soft facts

• wider communications tools

• usage of Social Media

From Order to Dialogue

Web 1.0

Web 2.0

New thoughts of Web 2.0:• many-to-many• transparent• authentic• dialogically• quick

Web 2.0 essentials:• community• comment• sharing• collective intelligence

Potential SoMe Tools

supporting ChangeChats

Discussion forums

Podcasts/ Vodcasts

Pollings

Social Networks/ Virtual Communities

Surveys

Webinars

Wikis

Potential SoMe Tools

supporting ChangeCorporate Blogs

Shared Blogs

Personal Blogs

Microblogging

Culture Jams/ Jam Events

Shared social bookmarking

Team messengers

Potential Impact of SoMe Tools on Change

ParticipationMotivationEngagementInformationQuality

ResistanceRigidityPanicConfusionErrors

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Questions?More Information?