How to

humanize HR

technology to

earn employee

initiative,

loyalty, and

devotion

…spoken

circa 1950

Why haven’t HR

tech systems

delivered on

Francis’ vision, 65

years later?

In 2015:

7 out of 10 employees

are disengaged

87% of HR professionals

regard employee

engagement as their #1

priority

Because HR tech

can be an obstacle

to employee

engagement…

Because every employee is different

Because systems are

fragmented and often

out of easy reach

Because they provide irrelevant

solutions at the wrong time

…and because they have very

ugly user interfaces (UI)

So why not make

HR tech an enabler

of employee

engagement?

So that systems serve

employee needs

Their personalised needs

And deliver relevant solutions at the right moment

Whilst making user experience a pleasure through beautiful UI

Here’s how to turn HR tech from an

obstacle to an enabler of employee

engagement:

Remove obstacles

Think out-of-the-box

Think out-of-the-box

Design and deliver engaging digital experiences

Identify and exploit synergies between

cognitive computing and human creativity

Apply Willis Towers

Watson’s Integrated

Digital Engagement

Model principles to

digital systems design

..so that digital employee

engagement systems deliver on:

My NEEDS: Consumer-grade employee

UX/UI

My MOMENTS: Temporal and Locational

contextualisation

My TRIBES: Socialisation of work

experience

My EMPOWERMENT: Enabling the

achievement of professional and wellness

goals

My NEEDS My MOMENTS

My TRIBES My EMPOWERMENT

Contact me to find out more

George is the Digital Lead for Towers

Watson’s Communications and Change

Management Practice. He has over 25 years

experience in system design, marketing and

communications, as well as in digital media

and internet start ups. He holds a PhD in

Artificial Intelligence, and is a certified Agile

practitioner.

He is also the author of “In Our Own Image:

the history and future of Artificial

Intelligence” (Rider Books, Pegasus Books,

NK Publications, China Citic Books).

George Zarkadakis, PhD, CEnggeorge.zarkadakis@willistowerswatson.com@zarkadakis