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Digital Entropy S W I M M I N G U P S T R E A M I N A F A S T - M O V I N G I N D U S T R Y
Presenters: Michael Parler & Jim Powell
The information contained in this proposal or quotation constitutes a trade secret and/or information that is commercial or financial and confidential or privileged. It is furnished to you in confidence with the understanding that it will not, without the permission of Purple, Rock, Scissors, be used or disclosed for other than evaluation purposes.
/ A Digital Creative Agency
Hi, everyone!
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@prplrckscssrs@michaelparler
@prpljim
Who we arePurple, Rock, Scissors is an Orlando-based digital creative
agency, a home of strategists, creatives, and engineers.
We’re minds and makers with business sense and creative chops, set out to connect people with what matters most—the experience. And we spend each day doing so by sharpening the
tools of the digital trade.
En · tro · pynoun - a lack of order or predictability;
gradual decline into disorder.
The lifeblood of PRPL is our people. We’re a tight-knit team devoted to a culture that cultivates, and work that works.
58rockstars
and growing...
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Leadership (4)
Departments
Client Engagement (3)
Office Operations (2)
Strategy / Research / UX (5)
Project Delivery (7)
Search / Analytics / Content (5)
Creative & Design (7)
Technology (12)
Brand / Products / Labs (4)
discover
plan
produce
equip
Internships (7) Support
History of PRPL
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What We Do
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D I G I T A L S T R A T E G Y
S T U D I O P R O D U C T I O N
P R O D U C T S & S O L U T I O N S
M A R K E T I N G & C A M P A I G N S
D I G I T A L S T R A T E G Y
Digital Strategy is at our core. We collaborate with our clients to
understand their business,needs, and customers.
D I G I T A L S T R A T E G Y
B U S I N E S S C O N S U LT A T I O N
W E B A N A L Y T I C S & A N A L Y S I S
P R O G R A M M A N A G E M E N T
B I G D A T A I N T E L L I G E N C E
C R M / C X M
S T U D I O P R O D U C T I O N
Our studio production team creates immersive brand
experiences by focusing on innovative content and customer engagement.
E X P E R I E N C E D E S I G N
P H O T O G R A P H Y
M O T I O N G R A P H I C S
V I D E O P R O D U C T I O N
B R A N D I M M E R S I O N
P R O D U C T S & S O L U T I O N S
We build simple and elegant products and solutions to solve
even the most substantial business challenges for our
clients and for ourselves.
P R O D U C T D E S I G N
E - C O M M E R C E
S Y S T E M I N T E G R A T I O N
M O B I L E P L A T F O R M S
A U T O M A T I O N
M A R K E T I N G & C A M P A I G N S
Data-driven marketing and campaigns drive sales. We
develop awareness and conversations using
intelligent, cross-channel tactics.
S E A R C H & A W A R E N E S S
C O N T E N T D E V E L O P M E N T
C U S T O M E R R E L A T I O N S
I N T E G R A T E D C A M P A I G N S
S O C I A L E N G A G E M E N T
100% Digital
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Primary Research SWOT Analysis
Secondary Research Content Audit
Stakeholder Interviews Traffic Analysis
Focus Groups & Surveys Usability / Heuristic Analysis
User Journeys Analytics Audit & Analysis
Page Goal Definition Functional Requirements / Business Requirements
Goal Funnel Definition Process Flow Diagrams
Customer Interviews User Experience (UX) Wireframes
Audience Persona Development Prototyping
Actor Function Matrix Usability Testing - Online & In Person
Competitive Analysis Card Sorting & Taxonomy Mapping
Measurement Plans & Reports Google AdWords - Campaign Setup
Google Analytics - Account Setup & Configuration Google Adwords - Ad Optimization & A/B Testing
Webmaster Tools - Setup & Configuration Social Media Marketing - Paid Channels
Google Analytics - Goal Configuration Social Community Management
Google Analytics - Event Tracking Campaign Planning
Google Analytics - Site Search Configuration RTBs & Other Ad Platform Management
Google Analytics - eCommerce Configuration Campaign Financial Modeling
Monthly Performance Reports A/B Testing & Optimization
Sitemap & Content Outlines CMS configuration
Content Inventory Content Population
Content URLs Meta Data Population
Copywriting & Content Decks Content Styling & Formatting
Keyword Research Content Proofing
Search Volume Research Asset Gathering / Strategy / Preparation
301 Redirect Strategy Content Governance Plans
Video Script Writing Editorial Calendars & Publishing Plans
Moodboard Development Motion Comps
Look & Feel development Motion Graphics
Art Direction CSS Animation
Style Guide / UI Kit Ad design & conceptualization
Production Designs Video Production
Hi-Fi Prototypes Photography
User Interface Design Application Design
VPN Setup & Access eCommerce & Transactions
Client-side development (HTML/CSS/JS/Angular) Payment Gateway Provisioning
Native Mobile Interface Development W3C & WCAG-Compliant Markup
HTML email templates Server-side Programming
HTML email templates Server-side Programming
Compliance Checks CMS Template Theming
Mail Server configuration CRM Configuration & Integration
Email Service Provider (ESP) Integration
OOP and MVC-driven Complex permissioning schemes
Test-driven development Data-driven solutions
Advanced user and role systems Advanced Logging Systems
CMS Installation & Configuration Custom theme development
Custom module development
Integrate with existing SOAP, REST, XML-RPC Custom Interface Development
Payment Gateway Setup & Integration Shipping Calculation integration
Merchant Account setup & Integration ERP / Order Fulfillment Systems Integration
Centralized/Bus-driven infrastructures Backup systems
Design and manage multi-stack architectures Web server setup and configuration
Implement interoperability systems Mail server setup and configuration
Integrate with 3rd party and legacy systems Load balancer setup and configuration
Program & Project Management Security Testing
Client Communciation Compliance Verification
Risk Management Waterfall / Agile / Kanban Methodologies
Governance Functional Requirements & Documentation
Quality Assurance Testing Functional Testing
Regression Testing Device Testing
Browser Testing
PHP ASP.NET
Ruby Python & Django
HTML CSS
Javascript jQuery
AngularJS Node.js
React.js Symfony
Zend Framework Cake PHP
CodeIgniter Wordpress / WP VIP
Drupal / Acquia / Pantheon Expression Engine
Sitefinity Magento
Shopify Spree
Salesforce Hubspot
JIRA / Confluence MuleESB
ServiceMix Sketch
Axure Omnigraffle
Clients as PartnersOur digital economy runs on results. We tailor our creativity to insights uncovered during discovery, allowing us to align our services to be effective. We exist to provide solutions of true value.
Clients & FriendsW E T A K E G R E A T P R I D E I N T H E C O M P A N Y W E K E E P
PRPL Culture
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Values & ApproachThere are a lot of agencies that do what we do. We believe our passion and core values are what set us apart from the rest.
It’s not about a paycheck or hours on a clock. We care about our clients. We care about good work. We care about results.
Authenticity.To be genuine, be vulnerable.
Simplicity.Distill to the meaningful and balanced.
Drive.Do what you love.
Adventure.Take risks and embrace where they take you.
Mindfulness.Exercise a nuanced, articulate understanding.
Appreciation.Dwell on the good.
Hustle & CollaborateAt the heart of every successful project is a successful team, working together
with common goals.
Digital success hinges on speed. Our teams are agile and scalable for projects of all shapes and sizes. We offer cross-disciplinary collaboration with our clients,
contributing ideas from every angle.
Employee Handbook
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Office Perks
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Working Remotely
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Process
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(not really)
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Start with the “Why”
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TEDX PUGET SOUND
Simon Sinek
HTTPS://WWW.YOUTUBE.COM/WATCH?V=U4ZOJKF_VUA
Start with Why: How Great Leaders Inspire Action
Why
How
What
Goal-Driven DesignWe believe in Goal-Driven Design. We dive into analytics,
interview customers, project stakeholders, and leverage other research to solve problems. We plan our projects around
business goals and user objectives.
Goals
Strategies
Tactics
Products / Websites /
Applications
End Users /
Customers
Stakeholders / Business Owners
Brand Interaction
Business Relationship
Channel / AssetGoal
DrivenDesign
#GoalDrivenDesign
The Bauhaus School in Dessau, GermanyBauhaus - lit. “house of construction”
GOAL:
A Practical Example…
Move my knight to respond your pawn.TACTIC:
STRATEGY: Control the middle of the board.
Checkmate an opponent's king.
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Recruiting Talent
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Work / Life Balance
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Internet
LIFESocial MediaNetworking
WORK
CreativityPassion
Learning
Blurring the Lines
PRODUCTIVITY
Ch
all
en
ge
Skills
Apathy
Anxiety
Boredom
Peak Performance
Flow Channel
Cruisers & Losers: People who like Time SheetsDynamos: People who hate Time Sheets
“Flow” by Dr. Mihaly Csikszentmihalyi
Flow: en.wikipedia.org/wiki/Flow_(psychology)
(mee-hy cheek-sent-mə-hy-ee)
David Maister:
“Wally”
BORED APATHETIC
DISENGAGED JUST CRUISING
CLOCK WATCHING
“Wally”
“Wally”
NO PRODUCTIVITY
Growth & Trajectory
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Innovation
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Incubating Ideas
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Real Time / Geofencing
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Future of Advertising
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Millennial Workforce
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Digital Economy
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Impact of Technology
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Question Time!
Michael Parler @michaelparler Jim Powell @prpljim
Thanks!PRPL HQ 189 S. Orange Ave., Suite 2020 Orlando, FL 32801
@prplrckscssrs fb.com/prplrckscssrs
www.prpl.rs
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