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The pace and adoption of digital technology into consumer’s lives have created a more complex environment for marketer’s to operate. At Campbell’s we are thinking about adoption use of Digital technology much like you would think about Health & Wellness… So we refer to it as “Getting Digitally Fit”. We are ‘Getting Digitally Fit’ in the way we gather insights, how we activate our programs in market and the skills necessary for our employees to perform.
Citation preview
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Digital Fitness:
The New Brand Imperative
Insight Innovation eXchange Conference
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Baked Snacks
Healthy Beverages
Simple Meals
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How do we engage with consumers in a meaningful & relevant way?
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Integrated and integral to people’s lives
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Digital is influencing the entire Path to Purchase
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Digital Fitness is Essential
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LifestyleChoice
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EveryDayCommitment
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It’s About Being Wired For Digital
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And Avoiding Digital Dieting
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PROVIDE NEW SOLUTIONS
ENGAGE & CONNECT
Changethe way we gather
insights
Anticipate future
TRENDS15
we must get
Get Digitally Fit
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This Is Like Training For A Marathon
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But We Need To
Run At A
Sprinters Pace
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Digital Fitness:
The New Brand Imperative
Insight Innovation eXchange Conference