Image: Kyle Fischer

Companies want to connectwith consumers...

Image: C.A.GImage: Luis Argerich

Image: Mark JacksonImage: Vmiramontes

Image: USAG Humphreys

Image: Barry Skeates

Image: Sean Macentee

"Marketers are interested in engaging with their audience and part of that is tapping into themes that resonate with them..." - Kevin Mathers, Youtube UK Director of Sales

Image: Iannnn

Image: Dawn Huczek

Image: Foster's Art of Chilling

Which creates awareness and "buzz"that companies want for their products & services.

Unfortunately, this can lead to a manipulation of memes...

Image: Hirvimaki

(Something that was caught by the marketing eye.)

Image: Mike Johnson

Sometimestoo influential.

Image: Keijo Knutas

However, these can't just be any memes, research needs to be done.

"Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even." - Jonah Berger

Image: JD Handcock

And once enough research has been done...

Image: Mike Bensalam

...there is no time to tell before "it" goes viral.

Image: Sean McEntee

Now it tak

es se

conds

Image: Martin Geffe

Image: Culture Culte

Image: Mark Guim

The bird is the word

Image: Linsday

Image: Forty Seven

1 http://www.wired.com/business/2011/12/immune-to-viral-marketing/

2)http://qz.com/67991/you-didnt-make-the-harlem-shake-go-viral-corporations-did/

3)http://www.fastcompany.com/3000794/rise-visual-social-media

4)http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.html

5)http://www.huffingtonpost.com/jonah-berger/virals-secret-formula-part-2_b_3100340.html